邵琪伟:2011年,中国旅游业总收入,达到2.25万亿元,时间: 2012-01-18,中国国家旅游局局长邵琪伟,在2012年全国旅游工作会议上,发表讲话。他认为,2011年,中国旅游业保持了持续、平稳、较快发展,实现了“十二五”旅游业发展良好开局。他强调,消费热点不断增加、宣传推广持续加强、新兴业态快速涌现、企业经营整体向好、旅游市场平稳较快增长等,助推着中国旅游业2011年的可持续发展。

邵琪伟:2011年,中国旅游业总收入,达到2.25万亿元,时间: 2012-01-18,中国国家旅游局局长邵琪伟,在2012年全国旅游工作会议上,发表讲话。他认为,2011年,中国旅游业保持了持续、平稳、较快发展,实现了“十二五”旅游业发展良好开局。他强调,消费热点不断增加、宣传推广持续加强、新兴业态快速涌现、企业经营整体向好、旅游市场平稳较快增长等,助推着中国旅游业2011年的可持续发展。

预计2011年,中国国内旅游人数达26.4亿人次,比上年增长13.2%;国内旅游收入1.93万亿元,增长23.6%;入境旅游人数1.35亿人次,增长1%;入境过夜旅游人数5730万人次,增长2.9%;旅游外汇收入470亿美元,增长2.5%;出境旅游人数6900万人次,增长20%;全国旅游业总收入2.25万亿元,增长20.8%。新增旅游直接就业约50万人。

消费热点不断增加

中国国务院将5月19日,确定为“中国旅游日”,各地以举办首个“中国旅游日”为契机,广泛开展特色旅游惠民活动,提升了全社会旅游意识,激发了群众旅游热情,吸引了广大人民群众参与旅游,关心旅游业发展。

围绕2011“中华文化游”主题年,全中国推出200多条文化旅游线路,组织了各类特色鲜明、群众参与的文化旅游活动,促进了旅游市场繁荣。

乡村旅游蓬勃发展,成为居民旅游消费的重要领域,全国已有5.3万个乡村旅游特色村,年接待游客超过6亿人次,旅游收入超过1500亿元。
抓住纪念周年等重要机遇,召开全国红色旅游工作会议,启动实施红色旅游二期规划,推动红色旅游全面发展,全年红色旅游接待游客4.95亿人次,同比增长16%。

适应国民休闲度假快速发展趋势,完成了《 国民旅游休闲纲要》(草案)。

以黄金周、小长假和寒暑假为主体的假日旅游持续增长,高峰时段,前伸,后延,消费区域纵深拓展。

广东绿道建设促进了国民旅游休闲。山东出台国民旅游休闲纲要。

西部旅游持续火爆,四川地震灾区旅游成为新热点。

京津冀、长三角、东北和中部地区旅游需求旺盛,东西南北中旅游热点纷呈。

宣传推广持续加强

面对国际金融市场急剧动荡、国际旅游消费需求走低、全球旅游市场竞争加剧的复杂形势,在立足国内需求、扩大居民旅游消费的同时,中国坚持积极发展入境旅游,进一步加强了与外交、文化、外宣、港澳办、台办等部门的合作,扩大境外市场推广力度,推动旅游形象宣传纳入国家对外文化宣传范畴。

以“中华文化游”主题统领全年宣传推广,在海外,组织开展专题宣传推广活动200多场,完成了500多个媒体推广项目。国家旅游局各驻外办事处,在重点客源市场,集中投放了一批广告,效果明显。为巩固扩大港澳入境旅游基础市场,加大了网络推广和主流媒体宣传力度,组织参加了港澳地区系列国际旅展,推进了中西部地区港澳入境市场开发。

北京、上海、广东、湖南、四川、河南等地一批旅游节庆,通过市场化运作逐步走向国际市场,云南、贵州、甘肃、青海以及内蒙、广西、西藏、宁夏、新疆等省区,推出了一批民族特色浓郁、各族群众普遍参与的民族旅游节庆,长江三峡、丝绸之路等旅游节庆,品牌影响力更为凸显。

围绕西安世界园艺博览会,加大在日本韩国、东南亚市场的宣传推广力度,西安世园会178天会期,累计接待游客1500万人次,其中,入境游客45万人次。

组织各地旅游部门和旅游企业参加柏林、伦敦、莫斯科、日本JATA等24个主要国际旅展,通过开设旅游微博等创新旅游宣传营销方式,针对不同重点客源市场,持续加大宣传推广力度。中国继续保持全球第三大入境旅游接待国地位。

新兴业态快速涌现

传统观光产品,得到提升,休闲度假旅游迅速崛起,冰雪旅游、温泉旅游、邮轮旅游、滨海旅游、会展旅游、奖励旅游、健康旅游、探险旅游等新兴业态快速发展,电子商务、网络营销、品牌经营、集聚开发等旅游商业模式创新加快,一批精品品牌和高中端产品,正在快速形成,全中国涌现了一批旅游集聚区、旅游综合体、旅游产业园区。旅游装备制造业发展提速,大型旅游项目和旅游综合设施建设加快。成功举办首届中国旅游服装服饰赛博会、中国国际旅游商品博览会和中国旅游产业博览会,培育发展了一批具有自主知识产权的登山、滑雪、潜水、露营、高尔夫等各类户外活动用品及宾馆饭店专用产品。

企业经营整体向好

各地加强政策扶持和业务指导,旅游企业的主营业务、融资能力和抗风险能力得到提升。2011年前三季度,全国星级饭店平均出租率,同比增加3.5个百分点,营业收入增长3%;旅行社组织接待国内游客,增长40%;A级景区接待游客量超过20%,综合营业收入增长超过20%,旅游企业整体经营实力和经济效益稳步提高。

旅游市场平稳较快增长

预计2011年,中国国内旅游人数达26.4亿人次,比上年增长13.2%;国内旅游收入1.93万亿元,增长23.6%;入境旅游人数1.35亿人次,增长1%;入境过夜旅游人数5730万人次,增长2.9%;旅游外汇收入470亿美元,增长2.5%;出境旅游人数6900万人次,增长20%;全国旅游业总收入2.25万亿元,增长20.8%。新增旅游直接就业约50万人。

2011.’日本东北部发生的地震海啸核辐射,之后,各国游客访日人数明显下降,唯独中华圈的访问日本人数恢复最快,中国游客赴日本人均消费最高、达16万日元(约合12,800元人民币)。2012年,是中国日本邦交40周年,即将举办的交流庆祝活动层出不穷,例如,近期陕西将有近百人的文化艺术团访问日本;湖南省将有78架次包机,直飞日本静冈旅游观光;为支持仙台市的地震后复兴,中国熊猫将在今年,落户仙台市动物园,等等。

YI-ZHAN国际旅行社有限公司,王女士,短信接收,发送:+0086-13901623260

1779642876@qq.com

Shao Qiwei: 2011, China’s total tourism revenue reached 2.25 trillion yuan, time: 2012-01-18, China National Tourism Administration Shao Qiwei, in 2012 national tourism work conference, delivered a speech. He believes that by 2011, China’s tourism industry to maintain a sustained, steady, rapid development and achieve the “five” good start in the development of tourism. He stressed that the increasing consumption of hot spots, publicity and promotion continued to strengthen, rapid emergence of new industry, business as a whole for the better, stable and rapid growth of the tourism market, boosting China’s sustainable development of tourism in 2011.

2011, China’s domestic tourist arrivals of 26.4 million passengers, up 13.2 percent over the previous year; domestic tourism income of 1.93 trillion yuan, up 23.6%; 135 million people in tourist arrivals, an increase of 1%; number of 57.3 million inbound overnight tourism trips , an increase of 2.9%; tourism foreign exchange earnings $ 47 billion, an increase of 2.5%; the number of 69 million people travel abroad, up 20%; the country’s total tourism income of 2.25 trillion yuan, up 20.8%. New tourism direct employment of about 50 million people.

Increasing consumption of hot

China’s State Council will be May 19, identified as “China Tourism Day” around to organize the first “China Tourism Day” as an opportunity to carry out extensive tourism Waste Management activities to enhance awareness of the whole social tourism, tourism to stimulate the enthusiasm of the masses, to attract the masses involved in tourism, tourism development concern.

Around 2011, “Chinese Cultural Tour” theme, the whole of China launched more than 200 cultural tours, organized various distinctive features, the people involved in cultural tourism activities to promote the tourism boom.

Rural tourism to flourish and become an important area residents travel spending, the country has 53,000 rural village tourist attractions, more than 600 million annual tourists trips, tourism revenues of more than 150 billion yuan.
Seize the opportunity to commemorate the anniversary and other important, to convene a national red tourism working conference, start planning the implementation of two red tourism, promote the comprehensive development of red tourism, red tourism tourists throughout the year 495 million passengers, an increase of 16%.

Adapt to the rapid development of the national leisure trends, completion of the “Outline of National Tourism and Leisure” (draft).

To Golden Week, a small holiday and summer vacation as the main holiday travel continues to grow, peak, reach, after the extension, expansion of consumer region in depth.

Canton Green Road building for the national tourism and leisure. The introduction of the National Program of Shandong tourism and leisure.

Tourism continued to hit the western Sichuan earthquake disaster area as a new tourist hot spot.

Beijing, Tianjin, the Yangtze River Delta, northeast and central regions of tourism demand, tourism hot spots in the East and West scene.

Continued to strengthen publicity and promotion

Sharp volatility in international financial markets, international tourism decline in consumer demand, increased competition in the global tourism market complex situation, based on the domestic demand and expand consumption of residents in tourism, while China insists on actively develop inbound tourism, and further strengthened with the diplomatic, cultural, propaganda, Hong Kong and Macao, Taiwan Affairs Office and other departments of cooperation, expand foreign marketing efforts to promote tourism image publicity into national foreign cultural propaganda category.

“Chinese Cultural Tour” theme to guide the promotion throughout the year, overseas, and organized special promotional events more than 200 completed more than 500 media outreach programs. National Tourism Administration of the overseas offices in key source markets, a group devoted to advertising, the effect is obvious. To consolidate and expand the Hong Kong and Macao-based inbound tourism market, increasing the network to promote and mainstream media propaganda, the organization took part in the series International Travel Fair Hong Kong and Macao, Hong Kong and Macao to promote the entry market development in central and western regions.

Beijing, Shanghai, Guangdong, Hunan, Sichuan, Henan and other places a number of tourism festivals, through the operation of the market and gradually enter the international market, Yunnan, Guizhou, Gansu, Qinghai and Inner Mongolia, Guangxi, Tibet, Ningxia, Xinjiang and other provinces, introduced a number of strong national characteristics, generally people of all nationalities in the national tourism festival, the Three Gorges, the Silk Road and other tourist festivals, brand influence is more prominent.

Around the Xi’an World Horticultural Exposition, to increase in Japan, Korea, Southeast Asia market promotion efforts, Xi’an International Horticultural 178 days duration, a total of 15 million tourists, of which 450,000 passengers inbound tourists.

Organizations around the tourism sector and tourism enterprises in Berlin, London, Moscow, Japan and other 24 major international JATA Travel Fair, through the creation of innovative tourism microblogging tourism promotion marketing, for different key source markets, continue to increase promotional efforts. China continues to maintain the world’s third largest inbound tourism reception status.

Rapid emergence of new industry

Traditional tourism products would be enhanced, leisure travel has risen rapidly, ice and snow tourism, spa tourism, cruise tourism, coastal tourism, MICE tourism, incentive tourism, health tourism, adventure tourism, the rapid development of new industry, e-commerce, Internet marketing, brand management , concentrated development to speed up tourism business model innovation, a group of boutique brands and high end products, is rapidly formed, the whole of China the emergence of a number of tourist gathering areas, tourist complexes, tourism, industrial parks. Speed ​​the development of tourism equipment manufacturing industry, large-scale tourism projects and tourist complex construction accelerated. China successfully held the first Cyber ​​will travel apparel, China International Tourism Commodities Fair and Expo China’s tourism industry, foster the development of a group of independent intellectual property rights of mountain climbing, skiing, scuba diving, camping, golf and other outdoor activities, products and hotels and restaurants specific products.

Business as a whole to better

Localities to strengthen policy support and operational guidance, the main business of tourism enterprises, financing and risk-resisting ability to be raised. First three quarters of 2011, the average occupancy rate of star hotels, an increase of 3.5 percentage points, operating income increased 3%; domestic visitors travel organization, an increase of 40%; A level scenic spot of tourists more than 20% growth in consolidated operating income more than 20%, tourism enterprises and the economic strength of the overall business has increased steadily.

Steady and rapid growth in tourism market

2011, China’s domestic tourist arrivals of 26.4 million passengers, up 13.2 percent over the previous year; domestic tourism income of 1.93 trillion yuan, up 23.6%; 135 million people in tourist arrivals, an increase of 1%; number of 57.3 million inbound overnight tourism trips , an increase of 2.9%; tourism foreign exchange earnings $ 47 billion, an increase of 2.5%; the number of 69 million people travel abroad, up 20%; the country’s total tourism income of 2.25 trillion yuan, up 20.8%. New tourism direct employment of about 50 million people.

2011 ‘Japan earthquake and tsunami occurred in the northeast of nuclear radiation, after which the number of international visitors to visit Japan decreased, China alone the number of rings to restore access to the fastest in Japan, Chinese tourists to visit Japan, the highest per capita consumption, up to 16 million yen (about combined 12,800 yuan). 2012 is the 40th anniversary of China-Japan diplomatic relations, exchange of upcoming celebration after another, for example, recently there will be hundreds of people in Shaanxi cultural troupe to visit Japan; Hunan Province, will have 78 charter flights, direct flights to Japan, Shizuoka tourism; as support the revival of Sendai City after the earthquake, the Chinese Panda in the year, settled in Sendai City Zoo, and so on.

YI-ZHAN International Travel Service Co., Ltd., Ms. Wang, text messaging, send: +0086-13901623260

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