21岁的乔布斯,与26岁的斯蒂夫·沃兹尼亚克,在自家的车房里,成立了苹果公司

21岁的乔布斯,与26岁的斯蒂夫·沃兹尼亚克,在自家的车房里,成立了苹果公司

1976年4月1日,那天,乔布斯、沃兹及乔布斯的朋友龙·韦恩(Long Wayne)做了一件影响后世的事情:他们三人,签署了一份合同,决定成立一家电脑公司。随后,21岁的乔布斯,与26岁的斯蒂夫·沃兹尼亚克,在自家的车房里,成立了苹果公司。公司的名称,由偏爱苹果的乔布斯一锤定音——称为苹果。后来,流传开来的,就是那个著名的商标——一只被人咬了一口的苹果。他们的自制电脑被顺理成章地追认为“苹果I号”电脑。
早期发展-在开始的时候,“苹果”机的生意,很清淡,毕竟,它是一个全新的东西,除了对电子感兴趣的人,谁知道这个东西会有什么用处?原先对“苹果一号”感兴趣的朋友们,现在开始持观望态度,等待更好的“苹果II号”的出台。   一个偶然的机遇,给“苹果”公司带来了转机。   1976年7月,零售商保罗·特雷尔(Paul Jay Terrell),来到了乔布斯的车库,当看完乔布斯熟练地演示电脑后,他认为“苹果”机大有前途,决意冒一次风险——订购50台整机,要求一个月内交货,乔布斯喜出望外,立即签约,拍板成交,这可是做成的第一笔“大生意”。   时间太仓促,任务又繁重,乔布斯和沃兹,冒着酷暑,没日没夜地干了起来,为了公司的生存,他们豁出去了。他们每天,几乎都在挥汗如雨、顽强拼搏中度过,每周工作66小时。终于,在第29天,他们奇迹般地完成了任务,把50台“苹果”电脑,如数交给了商人特雷尔。   50台整机,在特雷尔手里,很快销售一空,有了良好的开始。“苹果”公司名声大振。开始了小批量生产。乔布斯和沃兹开始意识到,他们的小资本,根本不足以应付这急速的发展。乔布斯后来回忆道:“大约,是在1976年秋,我发现,市场的增长,比我们想象的还快,我们需要更多的钱。”为此,他们分头去找资金支持,包括,沃兹就职的公司惠普,但遗憾的是,这些公司都没意识到这其中蕴藏的商机和市场。   机遇往往垂青努力的人。1976年10月,百万富翁马尔库拉慕名前来拜访沃兹,和他们的车库工场。马尔库拉是位训练有素的电气工程师,十分擅长推销工作,被人们称为推销奇才。由于在股票生意上发了财,他很早,就选择了退休的生活。看到这两个年轻人的新产品,马尔库拉决心重操旧业,帮助他们把公司大张旗鼓地办起来。他主动帮助他们制定一份商业计划,给他们贷款69万美元,将自己的命运,与两个年轻人联系在一起。有了马尔库拉这行家里手的指导,有了这笔巨资,“苹果”公司的发展速度,大大加快了。   1977年4月,美国有史以来的第一次计算机展览会在西海岸开幕了。为了在展览会上打出名声,乔布斯四处奔走,花费巨资,在展览会上,弄到了最大最好的摊位。更引人注目的,当然是苹果II号样机,它一改过去个人电脑-沉重粗笨、设计复杂、难以操作的形象,以小巧轻便、操作简便和可以安放在家中使用等鲜明特点,紧紧抓住了观众的心。它只有12磅重,仅用10只螺钉组装,塑胶外壳美观大方,看上去,就像一部漂亮的打字机。人们都不敢相信,这部小机器,竟能在大荧光屏上,连续显示出壮观的、如同万花筒般的各种色彩,“苹果II”机,在展览会上,一鸣惊人,几千名用户,拥向展台,观看、试用,订单纷纷而来。   1980年,《华尔街日报》的全页广告写着“苹果电脑就是21世纪人类的自行车”,并登有乔布斯的巨幅照片。   1980年12月12日,苹果公司股票公开上市,在不到一个小时内,460万股,全被抢购一空,当日,以每股29美元收市。按这个收盘价计算,苹果公司高层,产生了4名亿万富翁和40名以上的百万富翁。乔布斯作为公司创办人,当然是排名第一。

21-year-old Jobs, and the 26-year-old Steve Wozniak, in their own the garage, set up the Apple

April 1, 1976, the day, Steve Jobs, Wozniak and Steve Jobs’s friends Dragon Wayne (Long Wayne) made an impact on future generations of things: the three of them, signed a contract, decided to set up a computer company. Subsequently, the 21-year-old Jobs, and the 26-year-old Steve Wozniak, in their own the garage, set up the Apple. The name of the company, the final word from the preferred Apple’s Steve Jobs – called Apple. Later, the spread to, is the famous trademark – was a bite of the apple. Their homemade computer is logical to pursue that “Apple I,” computer.
Early development – in the beginning, “Apple” machine business, is very light, after all, it is a new thing, in addition to electronic interested people, who knows what this thing use? The original of the “Apple one No. “interested friends, now on the sidelines, waiting for better” Apple II, “the introduction. A lucky chance, to the “Apple” brings a turning point. July 1976, the retailer Paul Roth Rael (Paul Jay Terrell), Steve Jobs came to the garage, when watching Steve Jobs demonstrate computer proficiency, he believes that “apple” promising machine, determined to take a risk – Order 50 machine, requiring delivery within one month, Jobs overjoyed, and immediately signed a contract finalized transactions, this is the first made of the “big business.” Time is too short, but arduous task, Jobs and Wozniak, braved the heat, day and night to dry up, to the company’s survival, they fight it. Them every day, almost all in the sweat and struggle to spend a week working 66 hours. Finally, in the first 29 days, they miraculously completed the task, the 50 “Apple” computer, shown to the merchant Trail. 50 machine in the hands of the Trail, and soon sold out, have a good start. “Apple” company became famous. Began a small batch production. Jobs and Wozniak began to realize that their little capital, there is not enough to cope with this rapid development. Jobs later recalled: “about, in the autumn of 1976, I found that market growth, faster than we think, we need more money.” To this end, they split up to find financial support, including, fertile Hewlett-Packard Company hereby inauguration, but unfortunately, these companies do not realize which business opportunities and hidden market. Opportunities to people who tend to favor. In October 1976, millionaire 马尔库拉慕 name came to visit the Wards, and their garage workshop. Mar Kula was a well-trained electrical engineer, a very good marketing efforts, known as the marketing genius. As in the stock business, made a fortune, he early on the choice of retirement living. See these two young people, new products, determined to return to prostitution Markov Kula, the company in a big way to help them do it. He offered to help them develop a business plan, give them loans $ 690,000, will be their fate, and the two young men together. With the guidance of experts in this Markov Kula, with this large amount of money, “Apple” the company’s growth rate, much faster. April 1977, the first time in U.S. history on the West Coast Computer Fair opened. In order to play in exhibition reputation, Jobs everywhere, spend huge sums of money, at the exhibition, get the biggest and best booth. More compelling, of course, Apple II, prototype, it is a change in the past personal computer – a heavy clumsy, design complexity, difficult to operate the image, small, lightweight, easy to operate and can be placed at home with other distinctive characteristics, firmly grasping live in the hearts of the audience. It is only 12 pounds, only 10 screw assembly, the plastic shell nice, looks like a beautiful typewriter. People are afraid to believe that this small machine, can escape from the big screen, and continued a spectacular show, as a kaleidoscope of colors, “Apple II” machines at the exhibition, blockbuster, thousands of users, flocking to the booth, watching the trial, orders have come. In 1980, “The Wall Street Journal,” the full-page ad that says “Apple is a 21st century bike”, and posted a huge picture of Steve Jobs. December 12, 1980, Apple’s stock is publicly traded in less than an hour, 460 million shares, were sold out the day to close at $ 29 a share. According to the closing price, Apple’s senior, had four more than 40 billionaires and millionaires. As company founder Steve Jobs, of course, is ranked first.

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