Like all licensing agreements, the purpose of a liaison agreement is to avoid a dispute. With the maturity of the network, these agreements are less and less necessary. The form assumes that the company is a marketing or advertising company on the Internet. However, this agreement can be used by companies that own and operate other businesses using a website. Conventional wisdom (and the Electronic Frontier Foundation) says that an unauthorized screenshot is an injury. However, the use of screenshots rarely arouses a complaint because either: (1) copyright owners do not want to complain about something that favors their business – for example, an online tutorial on using Microsoft Word or a book about setting up an eBay business, or (2) copyright owners think that use as fair use is probably excused. Although problems are not common, copyright owners sometimes complain — for example, Apple complained about the iPhone`s pre-screen screenshots. Some sites limit your use of screenshots in their user agreements. Compensation clauses are generally heavily negotiated because of the risks involved. These clauses are often extremely long and complex.
This example clause is quite simple and implemented and constitutes a comprehensive compensation agreement in favour of the company. In the event that the licensee and/or company wishes to enter into an exclusive liaison agreement, a lawyer can help develop a language describing the terms of this exclusivity agreement. In order to prevent actions from being violated, a website curator should ask the authors of the original content for permission to link or use their content. Conservatives should receive this agreement, known as the “link agreement,” in writing and accept that the original content creator agrees to grant them a license to use content for a fixed period of time. By adding the term “non-exclusive,” the entity reserves the right to place links on other sites, enter into link agreements with other parties, and authorize the use of its trademarks in other promotions. A lawyer can help you determine what state laws should apply to the agreement and where is appropriate for litigation under the agreement. Permission can be informal, z.B. a written statement from the remote site that says, “You have permission to link to the words [insert the words in the link] to the home page of our website.” You can also use a longer agreement that more accurately covers the conditions. Teaching these standards is essential to preserving the value of your intellectual property. Some companies communicate these standards by providing a trademark or logo manual or policy (in this case, a copy may be attached as an exhibition or the agreement may reflect that a copy has been provided to the licensee).