天下传媒,网络营销, 打开企业网络营销新的局面

天下传媒,网络营销, 打开企业网络营销新的局面

  市场营销中,最重要,也最本质的,是组织和个人之间进行信息传播和交换。如果没有信息交换,那么,交易就是无本之源。
天下传媒,互联网营销,优质的团队,广阔的平台,让企业可以有更多的时间和更大的空间,进行营销,可每周7天,每天24小时,随时随地的提供全球性营销服务,过硬的团队,为企业打开新的格局。

  网络时代的到来,让各企业看到了可乘之机,互联网营销顺势而生。在如今这个时代,它的发展,显得天时地利,已成为企业营销中很重要的部分。天下传媒,互联网营销,深谙其“充分认识互联网新的营销环境,利用各种互联网工具,为企业营销活动提供有效的支持”这一真正目的和意义,从根本上着手,让企业营销,事半功倍。

  网络营销,以国际互联为基础,利用数字化的信息,和网络媒体的交互性,来辅助营销目标实现,一种新型的市场营销方式,具有很强的实践性特征,从实践中,发现网络营销的一般方法和规律,比空洞的理论讨论,更有实际意义。

  天下传媒,专业从事互联网公关传播及互动营销的公司之一。快速发展,凭借超前的服务理念、科学的经营机制、专业高效的执行团队,以及丰富的网络媒体资源,在短时间内,占据业内熬头,成为一支后起之秀,得到越来越多客户的认识与信赖。

  天下传媒,网络营销,将企业互联网营销,置于一个新的,无可比拟的高度,它的到来,打开企业网络营销新的局面,成为企业网络营销中,不可或缺的合作伙伴。

漢語名稱由谷歌自動翻譯,特注
聯繫人:
http://www.billionairesdesire.com (網站價值評估:超億元);
http://www.billionairesParty.com (網站價值評估:超億元);
http://www.billionairesGroup.com (網站價值評估:超億元);
http://www.helicoptersbuyers.com (網站價值評估:超億元);
漢語名稱由谷歌自動翻譯,特注
blonde billionaires empire inc.的中文翻译_百度翻译
[翻译结果]金发碧眼的亿万富豪帝国有限公司
该结果仅供参考翻译更多
自动检测语言 中译英 英译中 中译日 日译中 百度翻译 收起
fanyi.baidu.com
联系人:
http://www.billionairesdesire.com (网站价值评估:超亿元);
http://www.billionairesParty.com (网站价值评估:超亿元);
http://www.billionairesGroup.com (网站价值评估:超亿元);
http://www.helicoptersbuyers.com (网站价值评估:超亿元);
汉语名称由谷歌自动翻译,特注
(United States) Blonde, Billionaires Empire is Inc.
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(United States) Blonde, Billionaires Empire is Inc.
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Blonde, Billionaires Empire Inc.Of U.S.
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The Blonde Billionaires Empire Inc.Of the United States of America
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(美利堅合眾國)Blonde Billionaires Empire Inc.
QQ: 1,779,642,876
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(美利堅合眾國)Blonde Billionaires Empire Inc.
QQ: 1,779,642,876
E-Mail: 1779642876@qq.com
Blonde Billionaires Empire Inc.Of 美國
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Blonde Billionaires Empire Inc.Of 美利堅合眾國
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(美利坚合众国)Blonde Billionaires Empire Inc.
QQ: 1,779,642,876
E-Mail: 1779642876@qq.com
(美利坚合众国)Blonde Billionaires Empire Inc.
QQ: 1,779,642,876
E-Mail: 1779642876@qq.com
Blonde Billionaires Empire Inc.Of 美国
QQ: 1,779,642,876
E-Mail: 1779642876@qq.com
Blonde Billionaires Empire Inc.Of 美利坚合众国
QQ: 1,779,642,876
E-Mail: 1779642876@qq.com
汉语意译:(美利坚合众国)金发(西洋人,洋人,老外,外国人,女郎,女孩,姑娘,少女,女青年)亿万富豪帝国公司
漢語意譯:(美利堅合眾國)金發(西洋人,洋人,老外,外國人,女郎,女孩,姑娘,少女,女青年)億萬富豪帝國公司
QQ:1779642876
电子邮箱:1779642876@qq.com
(美利坚合众国)金发亿万富翁帝国公司
QQ:1779642876
电子邮箱:1779642876@qq.com
金发碧眼的亿万富翁帝国Inc.Of美国
QQ:1779642876
电子邮箱:1779642876@qq.com
中文意譯:金發碧眼的(西洋人,洋人,外國人,老外,女孩,姑娘,少女,女郎,女青年)億萬富豪帝國Inc.Of 美利堅合眾國
中文意译:金发碧眼的(西洋人,洋人,外国人,老外,女孩,姑娘,少女,女郎,女青年)亿万富豪帝国Inc.Of 美利坚合众国
QQ:1779642876
电子邮箱:1779642876@qq.com
(美利堅合眾國)金發億萬富翁帝國公司
QQ:1779642876
電子郵箱:1779642876@qq.com
(美利堅合眾國)金發億萬富翁帝國公司
QQ:1779642876
電子郵箱:1779642876@qq.com
金發碧眼的億萬富翁帝國Inc.Of美國
QQ:1779642876
電子郵箱:1779642876@qq.com
金發碧眼的億萬富翁帝國Inc.Of美利堅合眾國
QQ:1779642876
電子郵箱:1779642876@qq.com
汉语名称由谷歌自动翻译,特注
(美利堅合眾國)金發(女孩,姑娘,少女,女青年,)億萬富豪帝國公司
QQ:1779642876
電子郵箱:1779642876@qq.com
金發碧眼的(女孩,姑娘,少女)億萬富豪帝國Inc.Of美利堅合眾國
QQ:1779642876
電子郵箱:1779642876@qq.com
World media, network marketing, open new marketing situation of the enterprise network

Marketing, the most important, most essential, information dissemination and exchange between organizations and individuals. If there is no exchange of information, then the transaction is without this source of
World media, Internet marketing, quality team, a broad platform, enterprises can have more time and more space, marketing, seven days a week, 24 hours a day, anywhere, anytime to provide global marketing services excellent team for the enterprise open a new pattern.

The advent of the Internet era, so that all businesses see an opportunity, internet marketing flow. In this day and age, and its development, it is the right place at the right time has become a very important part of corporate marketing. World media, Internet marketing, well versed in its fully understand the new Internet marketing environment, using a variety of Internet tools to provide effective support for corporate marketing activities, “the real purpose and meaning, to proceed from the fundamental enterprise marketing, a multiplier .

Internet marketing, Internet-based, the use of digital information, and online media, interactive, to assist the marketing goals, a new way of marketing, has a strong practical feature, from the practice, the network marketing General methods and laws, the discussion more meaningful than an empty theory.

World media, specializing in Internet dissemination of public relations and interactive marketing companies. Rapid development ahead with the service concept, the mechanism of scientific management, professional and efficient executive team, as well as a wealth of online media resources in a short time, occupied the industry’s first, as a rising star, more and more customers understanding and trust.

World media, network marketing business internet marketing placed in a new, unparalleled height of its arrival, open the new situation of the enterprise network marketing enterprise network marketing, the indispensable partner.

Chinese name automatically translated by Google, and special note
Contact:
http://www.billionairesdesire.com (site value assessment: over a hundred million);
http://www.billionairesParty.com (site value assessment: over a hundred million);
http://www.billionairesGroup.com (site value assessment: over a hundred million);
http://www.helicoptersbuyers.com (site value assessment: over a hundred million);
Chinese name automatically translated by Google, and special note
blonde billionaires empire inc. Chinese translation _ Baidu translation
[Translations] blonde billionaire Empire Co., Ltd.
The results are for reference only translation of
Automatically detect the language translation of the English Translation of Chinese Baidu translation in the translation of the day away
fanyi.baidu.com
Contact:
http://www.billionairesdesire.com (site value assessment: over a hundred million);
http://www.billionairesParty.com (site value assessment: over a hundred million);
http://www.billionairesGroup.com (site value assessment: over a hundred million);
http://www.helicoptersbuyers.com (site value assessment: over a hundred million);
Chinese name automatically translated by Google, and special note

天下傳媒,網絡營銷, 打開企業網絡營銷新的局面

市場營銷中,最重要,也最本質的,是組織和個人之間進行信息傳播和交換。如果沒有信息交換,那麼,交易就是無本之源。
天下傳媒,互聯網營銷,優質的團隊,廣闊的平台,讓企業可以有更多的時間和更大的空間,進行營銷,可每週7天,每天24小時,隨時隨地的提供全球性營銷服務,過硬的團隊,為企業打開新的格局。

網絡時代的到來,讓各企業看到了可乘之機,互聯網營銷順勢而生。在如今這個時代,它的發展,顯得天時地利,已成為企業營銷中很重要的部分。天下傳媒,互聯網營銷,深諳其“充分認識互聯網新的營銷環境,利用各種互聯網工具,為企業營銷活動提供有效的支持”這一真正目的和意義,從根本上著手,讓企業營銷,事半功倍。

網絡營銷,以國際互聯爲基礎,利用數字化的信息,和網絡媒體的交互性,來輔助營銷目標實現,一種新型的市場營銷方式,具有很強的實踐性特徵,從實踐中,發現網絡營銷的一般方法和規律,比空洞的理論討論,更有實際意義。

天下傳媒,專業從事互聯網公關傳播及互動營銷的公司之一。快速發展,憑藉超前的服務理念、科學的經營機制、專業高效的執行團隊,以及豐富的網絡媒體資源,在短時間內,佔據業內熬頭,成為一支後起之秀,得到越來越多客戶的認識與信賴。

天下傳媒,網絡營銷,將企業互聯網營銷,置於一個新的,無可比擬的高度,它的到來,打開企業網絡營銷新的局面,成為企業網絡營銷中,不可或缺的合作夥伴。

漢語名稱由谷歌自動翻譯,特注
聯繫人:
http://www.billionairesdesire.com (網站價值評估:超億元);
http://www.billionairesParty.com (網站價值評估:超億元);
http://www.billionairesGroup.com (網站價值評估:超億元);
http://www.helicoptersbuyers.com (網站價值評估:超億元);
漢語名稱由谷歌自動翻譯,特注
blonde billionaires empire inc.的中文翻譯_百度翻譯
[翻譯結果]金發碧眼的億萬富豪帝國有限公司
該結果僅供參考翻譯更多
自動檢測語言中譯英英譯中中譯日日譯中百度翻譯收起
fanyi.baidu.com
聯繫人:
http://www.billionairesdesire.com (網站價值評估:超億元);
http://www.billionairesParty.com (網站價值評估:超億元);
http://www.billionairesGroup.com (網站價值評估:超億元);
http://www.helicoptersbuyers.com (網站價值評估:超億元);
漢語名稱由谷歌自動翻譯,特注

《天下传媒,网络营销, 打开企业网络营销新的局面》有一个想法

  1. 网络营销(On-lineMarketing或Cybermarketing),全称是网络直复营销,属于直复营销的一种形式,是企业营销实践与现代信息通讯技术、计算机网络技术相结合的产物,是指企业以电子信息技术为基础,以计算机网络为媒介和手段而进行的各种营销活动(包括,网络调研、网络推广、网络新产品开发、网络促销、网络分销、网络服务等)的总称。   

    网络营销的具体操作步骤为:   

    一、搭建企业网络营销平台,大的公司可以建立自己的网站;小的公司可以与有关网络公司联盟,在网上,安一个“家”。   

    二、网络推广(搜索引擎的优化、商机发布、电子邮件、博客营销……)   

    三、建立消费者数据库。消费者是企业的战略财产,企业必须重视借助网络收集、分析消费者信息,如注册用户的信息,用户反馈的意见、建议,建立并管理消费者数据库,发掘消费者的个性化需求,分析消费者的消费行为、习惯,建立与客户发展长期的私人关系。锁定网上消费者。互联网上的信息不断激增;消费者的时间有限,企业必须开始吸引消费者上网,并且促使他们多次访问和长时间浏览企业网站的营销策略。   

    四,强调个性化。为了赢得消费者依赖,企业必须把每个消费者,看成是独立的、不同的个体。当今,消费者新的购物准则是:“要么,按我的要求提供产品,要么,我就不要”!公司的回答,只能是:“按他们的要求做,否则就别打扰他们”   

    五、重视差异化营销、直销。利用互联网进行差异化营销,大力开展包括E-mail营销在内的直销。   

    六、建立快速的顾客回应机制。包括对客户意见和建议、投诉和抱怨的快速回应,以及快速的物流机制。要最大限度地抓住每一次与客户交流的机遇,尽可能快地提供满足顾客特有的时间和交付要求的服务。

    网络传播有三个基本的特点:全球性、交互性、超文本链接方式。因此,其给网络传播下的定义是:以全球海量信息为背景、以海量参与者为对象,参与者同时又是信息接收与发布者,并随时可以对信息作出反馈,它的文本形成与阅读,是在各种文本之间随意链接、并以文化程度不同,而形成各种意义的超文本中完成

    “网络传播”是近年来,广泛出现于传播学中的一个新名词。它是相对三大传播媒体即报纸、广播、电视而言的。网络传播,是指以多媒体、网络化、数字化技术为核心的国际互联网络,也被称作,网络传播,是现代信息革命的产物

    网络传播,其实就是指通过计算机网络的人类信息(包括新闻、知识等信息)传播活动。在网络传播中的信息,以数字形式存贮在光、磁等存贮介质上,通过计算机网络高速传播,并通过计算机或类似设备阅读使用。网络传播以计算机通信网络为基础,进行信息传递、交流和利用,从而,达到其社会文化传播的目的。网络传播的读者人数巨大,可以通过互联网高速传播。   

    网络传播学的相关学科,主要有:传播学、政治学、社会学、心理学、新闻学、经济学、计算机科学等。

    1946年,世界上第一台电子计算机问世后,十多年时间内,价格很昂贵,电脑数量极少。早期所谓的计算机网络,主要是为了解决这一矛盾而产生的,其形式,是将一台计算机经过通信线路,与若干台终端直接连接,把这种方式看做为最简单的局域网雏形。   

    最早的网络,是由美国国防部高级研究计划局(ARPA)建立的。现代计算机网络的许多概念和方法,如,分组交换技术,都来自ARPAnet。 ARPAnet,进行了租用线互联的分组交换技术研究,做了无线、卫星网的分组交换技术研究-其结果,导致了TCP/IP问世。   

    1977-1979年,ARPAnet推出了目前形式的TCP/IP体系结构和协议。1980年前后,ARPAnet上的所有计算机,开始了TCP/IP协议的转换工作,并以ARPAnet为主干网,建立了初期的Internet。1983年,ARPAnet的全部计算机,完成了向TCP/IP的转换,并在 UNIX(BSD4.1)上,实现了TCP/IP。ARPAnet在技术上最大的贡献,就是TCP/IP协议的开发和应用。2个著名的科学教育网CSNET和BITNET,先后建立。1984年,美国国家科学基金会NSF,规划建立了13个国家超级计算中心及国家教育科技网。随后,替代了ARPANET的骨干地位。 1988年,Internet开始对外开放。1991年6月,在连通Internet的计算机中,商业用户,首次超过了学术界用户,这是Internet发展史上的一个里程碑,从此,Internet成长速度,一发不可收拾。

    世界各地无数的企业及个人,纷纷涌入 Internet , 带来Internet发展史上一个新的飞跃。   

    Internet,目前已经联系着超过160个国家和地区,4万多个子网,500多万台电脑主机,直接的用户,超过4000万,成为世界上信息资源最丰富的电脑公共网络。Internet被认为是-未来全球信息高速公路的雏形。

    Internet,可以说,是美国苏联冷战的产物。在美国,20世纪60年代,是一个很特殊的时代。60年代初,古巴核导弹危机发生,美国和原苏联之间的冷战状态,随之升温,核毁灭的威胁,成了人们日常生活的话题。在美国对古巴封锁,同时,越南战争爆发,许多第三世界国家,发生政治危机。由于美国联邦经费的刺激和公众恐惧心理的影响,“实验室冷战”开始了。人们认为,能否保持科学技术上的领先地位,将决定战争的胜负。科学技术的进步,依赖于电脑领域的发展。到了60年代末,每一个主要的联邦基金研究中心,包括,纯商业性组织、大学,都有了由美国新兴电脑工业提供的最新技术装备的电脑设备。电脑中心互联,以共享数据的思想,得到了迅速发展。   

    美国国防部认为,如果仅有一个集中的军事指挥中心,万一,这个中心被原苏联的核武器摧毁,全国的军事指挥,将处于瘫痪状态,其后果将不堪设想,因此,有必要设计这样一个分散的指挥系统,它由一个个分散的指挥点组成,当部分指挥点被摧毁后,其它点仍能正常工作,而这些分散的点,又能通过某种形式的通讯网取得联系。1969年,美国国防部高级研究计划管理局( ARPA – – Advanced Research Projects Agency )开始建立一个命名为ARPAnet的网络, 把美国的几个军事及研究用电脑主机联接起来。当初,ARPAnet,只联结4台主机,从军事要求上,是置于美国国防部高级机密的保护之下;从技术上,它还不具备向外推广的条件。   

    1983年,ARPA和美国国防部通信局研制成功,用于异构网络的TCP/IP协议,美国加利福尼亚伯克莱分校把该协议,作为其BSD UNIX的一部分,使得该协议,得以在社会上,流行起来,从而,诞生了真正的Internet。

    互联网络,源于美国国防部,于1969年,资助建立的Arpanet网,分为军用和民用两部分。民用部分,到1989年,改名为Internet,当时,连接在网上的计算机,只有30万台左右。   

    互联网络(Internet)是一种把许多网络都连接在一起的国际性网络,是最高层次的骨干网络。在它下面,连接地区性网络,地区性网络与广域网 WAN 相连接,广域网连接局域网(LAN),局域网里,连接着许多计算机。这样,把许多计算机,连接在一起,实现资源共享。   

    连接在互联网络上的网络,都采用互联网络的标准通信协议,主要是,名为TCP/IP的协议。各国的计算机,通过各自国家的骨干网络经由专用的线路,连接到设在美国的GIE(全球互联网络交换)上,通过GIE,连接于互联网络。各国连接于互联网络上的计算机,可以相互沟通。   现在,通过互联网络互通电子邮政的国家,已超过156个,使用互联网络的用户,以每月10%的速度在增加。数据通讯量,每年增加214%。每天,平均有1200台电脑入网。每天,全世界至少有1500万人直接地,约3 000万人,间接地使用Internet网。中国,于1994年正式加入该网。许多人主张,在互联网络的基础上,建设信息高速公路。

    互联网络有许多用途。利用它,可向全球的互联网络用户发送电子邮件,发送开会通知或简报等,可召开分散于世界各地有关人员的电子会议,建立电子信箱。在互联网络上,发布新闻,可迅速传播到世界各地。研究人员可以快速地进行论文、报告和计算机源程序的交换。能够自由地高速地检索出,分布于不同网络上的信息。用户可以从远处,进行登录,利用连接于互联网络上的软件硬件资源,例如,利用巨型计算机。通过远地登录,可以利用各种商用数据服务。企业可以利用互联网络发布广告。   

    人类正在进入一个网络化的社会。

    互联网,即广域网、局域网及单机按照一定的通讯协议组成的国际计算机网络。互联网是指,将两台计算机或者是两台以上的计算机终端、客户端、服务端通过计算机信息技术的手段,互相联系起来的结果,人们可以与远在千里之外的朋友,相互发送邮件、共同完成一项工作、共同娱乐。

    互联网始,于1969年,是美军在ARPA(阿帕网,美国国防部研究计划署)制定的协定下,将美国西南部的大学UCLA(加利福尼亚大学洛杉矶分校)、Stanford ResearchInstitute(史坦福大学研究学院)、UCSB(加利福尼亚大学)和UniversityofUtah(犹他州大学)的四台主要的计算机连接起来。这个协定,有剑桥大学的BBN和MA执行,在1969年12月开始联机。到1970年6月,MIT(麻省理工学院)、Harvard(哈佛大学)、BBN和Systems Development Corpin Santa Monica(加州圣达莫尼卡系统发展公司)加入进来。到1972年1月,Stanford(史坦福大学)、MIT’s LincolnLabs(麻省理工学院的林肯实验室)、Carnegie-Mellon(卡内基梅隆大学)和Case-Western ReserveU加入进来。紧接着的几个月内,NASA/Ames(国家航空和宇宙航行局)、Mitre、Burroughs、RAND(兰德公司)和the UofIllinois(伊利诺利州大学)加入进来。1983年,美国国防部将阿帕网分为军网和民网,渐渐扩大为今天的互联网。

    互联网是全球性的。这就意味着,我们目前使用的这个网络,不管是谁发明了它,是属于全人类的。这种“全球性”,并不是一个空洞的政治口号,而是有其技术保证的。互联网的结构,是按照“包交换”的方式连接的分布式网络。因此,在技术的层面上,互联网绝对不存在中央控制的问题。也就是说,不可能存在某一个国家或者某一个利益集团,通过某种技术手段,来控制互联网的问题。反过来,也无法把互联网封闭在一个国家之内,除非建立的不是互联网。

    互联网影响-这样一个全球性的网络,必须要有某种方式,来确定联入其中的每一台主机。在互联网上,绝对不能出现类似两个人同名的现象。这样,就要有一个固定的机构,来为每一台主机确定名字,由此,确定这台主机在互联网上的“地址”。然而,这仅仅是“命名权”,这种确定地址的权力,并不意味着控制的权力。负责命名的机构,除了命名之外,并不能做更多的事情。   同样,这个全球性的网络,也需要有一个机构来制定所有主机,都必须遵守的交往规则(协议),否则,就不可能建立起全球所有不同的电脑、不同的操作系统,都能够通用的互联网。

    互联网的出现,固然是人类通信技术的一次革命,然而,如果仅仅从技术的角度来理解互联网的意义,显然远远不够。互联网的发展,早已超越了当初ARPANET的军事和技术目的,几乎从一开始,就是为人类的交流服务的。   

    在ARPANET的创建初期,美国国防高级研究计划署指令与控制研究办公室(CCR)主任利克里德尔就已经强调电脑和电脑网络的根本作用是为人们的交流服务,而不单纯是用来计算。   

    后来,麻省理工学院电脑科学实验室的高级研究员DavidClark曾经写道:“把网络看成是电脑之间的连接是不对的。相反,网络把使用电脑的人连接起来了。互联网的最大成功,不在于技术层面,而在于对人的影响。电子邮件对于电脑科学来说,也许不是什么重要的进展,然而,对于人们的交流来说则是一种全新的方法。互联网的持续发展,对我们所有的人,都是一个技术上的挑战,可是,我们永远不能忘记,我们来自哪里,不能忘记,我们给更大的电脑群体带来的巨大变化,也不能忘记,我们为将来的变化所拥有的潜力。”(RFC:第1336期),很明显,从互联网迄今的发展过程看,网络,就是传媒(Communication)。   英文的“Communication”,是个不太容易翻译的词。当我们谈到消息、新闻的时候,这个词,指的是传播和传达;当我们说起运输的时候,这个词,指的是交通;当我们讨论人际关系的时候,这个词,又和交往和交流有关。当年,利克里德尔强调:电脑的作用在于“交流”,就是用的就是这个词。   

    有趣的是,“电脑”(Computer)和“交流”(Communication),都有一个共同的词根:“com”(共、全、合、与等等)。古英语的“Communicate”,就有“参与”的意思。

    互联网在现实生活中,应用很广泛。在互联网上,我们可以聊天、玩游戏、查阅东西等。更为重要的,是在互联网上,可以进行 广告宣传和购物。互联网给我们的现实生活,带来很大的方便。我们在互联网上,可以在数字知识库里,寻找自己学业上、事业上的所需,从而,帮助我们的工作与学习。
    发展规模
      中国网民规模继续呈现持续快速发展的趋势。截至2008年6月底,中国网民数量达到2.53亿人,2007年底,美国网民数为2.18亿人,按照美国近年来的的网民增长速度估算,美国网民人数,在2008年6月底,不会超过2.3亿人,因此,中国网民规模,已跃居世界第一位。比去年同期,增长了9100万人,在2008年上半年,中国网民数量,净增量为4300万人。越来越多的居民认识到,互联网的便捷作用,随着网民规模与结构特征,上网设备成本的下降,和居民收入水平的提高,互联网正逐步走进千家万户。目前,全球互联网普及率最高的国家是冰岛,已经有85.4%的居民是网民。中国的邻国-韩国、日本的普及率,分别为71.2%和68.4%。与中国经济发展历程有相似性的俄罗斯,互联网普及率是20.8%。

    全球互联网,自上世纪九十年代,进入商用以来,迅速拓展,目前,已经成为当今世界推动经济发展和社会进步的重要信息基础设施。经过短短十几年的发展,截止2007年1月,全球互联网已经覆盖五大洲的233个国家和地区,网民达到10.93亿,用户普及率为16.6%,宽带接入已成为主要的上网方式。同时,互联网迅速渗透到经济与社会活动的各个领域,推动了全球信息化进程。全球互联网内容和服务市场发展活跃,众多的ISP,参与到国际互联网服务的产业链中。由此,带来了互联网服务的产业发展活跃,推动形成了一批ISP,如Google、Yahoo、eBAY等,成为具有全球影响力的互联网企业。2006年10月,Google公司的市值已达1450亿美元,成为全球第三大IT公司。   

    中国的互联网发展,虽然起步比国际互联网发展晚,但是,进入新世纪以来,同样快速发展。据CNNIC公布的最新互联网发展调查报告显示,截至到2006年12月,中国互联网网民数达到1.37亿,同1997年10月,第一次调查的62万网民人数相比,现在的网民人数,已是当初的221倍。宽带上网人数达到9070万,位居全球第二位,手机上网网民数1700万。中国网站数为843000个,全国网页数为44.7亿个。

    互联网增值服务,主要以网络社区为基础平台,通过用户之间的沟通和互动,激发用户自我表现和娱乐的需求,从而,给个人用户提供各类通过付费,才可获得的个性化增值服务和虚拟物品消费服务,主要服务,包括会员特权、网络虚拟形象、道具、个人空间装饰、个人交友服务等。
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    Network marketing (on-lineMarketing, or Cybermarketing) stands for network direct marketing is a form of direct marketing, corporate marketing practices and modern information and communication technology, the product of the combination of computer network technology, enterprise electronic information technology, media and means to the computer network for a variety of marketing activities (including online research, web promotion, network development of new products, network marketing, distribution networks, network services, etc.) the general term.

    Network marketing steps as follows:

    , Set up the enterprise network marketing platform, large companies can create their own website; small company alliance with the network company, online, On a “home”.

    Second, the web promotion (search engine optimization, business publishing, e-mail, blog marketing …)

    Third, the establishment of a consumer database. The consumer is the strategic property, the companies must pay attention to through the network to collect, analyze consumer information, such as registered users, user feedback from proposal to establish and manage consumer database to explore the needs of individual consumers, analysis of consumer by consumer behavior, habits, and establish personal relationships with customers to develop long-term. Lock online consumers. The proliferation of information on the Internet; limited consumer time, companies must start to attract consumers to the Internet, and encourage them to multiple access and visit the corporate website marketing strategy for a long time.

    Fourth, the emphasis on personalization. In order to win consumers rely on, the enterprise must every consumer as a separate, different individuals. Today’s consumers a new shopping guidelines: “or, according to my request to provide products, either, I do not! The company’s answer can only be: “do according to their requirements, otherwise do not bother them

    5, emphasis on differentiated marketing, direct marketing. Use the Internet to carry out differentiated marketing, and vigorously carry out the E-mail marketing, including direct sales.

    , The establishment of a rapid customer response mechanism. Including a rapid response to customer comments and suggestions, complaints and complaints, and rapid logistics mechanism. To maximize seize opportunities every time interacting with customers, as soon as possible to provide services to meet customers’ unique time delivery requirements.

    Network communication has three basic characteristics: global, interactive, hypertext links way. Therefore, to the definition of network communication: global mass information, mass participants, participants at the same time to receive and publish information, and ready to provide feedback to the information, the formation and reading of its text is a casual link between the various texts, and educational level, while the formation of the various meanings of hypertext

    Network communication in recent years, widespread in the communication in a new term. It is the relative three the media, namely newspapers, radio, television. Network communication, multimedia, networking, digital technology as the core of the Internet, also known as network communication, the product of the modern information revolution

    Network communication, in fact, refers to human beings through the computer network information (including news, knowledge and information) and dissemination activities. Network dissemination of information in digital form stored in the optical, magnetic storage media, high-speed transmission over a computer network, and read through a computer or similar device. Network communication to the computer communication network, information transmission, exchange and utilization, thus, to achieve its socio-cultural purpose of dissemination. Huge number of readers in the network communication via the Internet high-speed transmission.

    The related disciplines of network communication: communication studies, political science, sociology, psychology, journalism, economics, computer science.

    1946, after the advent of the first electronic computer, ten years time, the price is very expensive, very little number of computers. The so-called early computer networks, mainly in order to resolve this contradiction, in the form of a computer through a communication line, the number of terminal directly connected to this way of looking at as the simplest LAN prototype.

    The first network is established by the U.S. Defense Advanced Research Projects Agency (ARPA). Many of the concepts and methods of modern computer networks, such as packet switching, all from the ARPAnet. The ARPAnet, the leased line interconnection of packet-switched technology, wireless, satellite packet switching technology – the result, leading to a TCP / IP come out.

    In 1977-1979, the ARPAnet introduced in its present form the TCP / IP architecture and protocols. 1980, all computers on the ARPAnet, TCP / IP protocol conversion, and the ARPAnet as the backbone, the establishment of the early Internet. In 1983, the ARPAnet all the computers to complete the conversion to TCP / IP and UNIX (BSD4.1), TCP / IP. ARPAnet is technically the largest contribution to the development and application of the TCP / IP protocol. Two well-known science education network CSNET and BITNET has established. In 1984, the U.S. National Science Foundation NSF, planning to establish 13 national supercomputing centers and national education, science and technology network. Subsequently, instead of the ARPANET backbone status. In 1988, the Internet began to open to the public. In June 1991, a computer with Internet connectivity, business users, the first time exceeded the academic users, this is a milestone in the history of the development of Internet, from the Internet growth rate, out of control.

    Numerous companies and individuals around the world flocked to the Internet, Internet history of the development of a new leap.

    Internet, has been linked to more than 160 countries and regions, more than 40,000 subnets, more than 500 million computer hosts, the direct users, more than 40 million, becoming the world’s most resource-rich information on public computer networks. Internet is considered – the future of the embryonic form of the global information highway.

    Internet, you can say, is a product of Soviet Cold War. In the United States, the 1960s, is a very special era. The early 1960s, the nuclear missile crisis in Cuba, the Cold War between the United States and the former Soviet Union, followed by warming, the threat of nuclear annihilation, became the topic of people’s daily lives. In the United States embargo against Cuba, and at the same time, the outbreak of the Vietnam War, many Third World countries, the political crisis. Due to the impact of the U.S. federal funds to stimulate and public fear, “Laboratory of the Cold War began. It is believed that the ability to maintain the leading position of science and technology, will determine the outcome of the war. Scientific and technological progress, dependent on the development of the computer field. To the late 1960s, every major federally funded research centers, including commercial organizations, universities, and have the latest technology and equipment, computer equipment provided by the emerging computer industry in the United States. Computer Centre, Internet, the idea of ​​shared data, has been developing rapidly.

    U.S. Department of Defense believes that if only a centralized military command centers, in case the center of the former Soviet nuclear weapons to destroy the country’s military command will be in a state of paralysis, the consequences would be disastrous, therefore, necessary to design a decentralized command system, it is scattered by a commanding point, part of the command points are destroyed, the other can still work properly, these scattered points, but also through some form of communications network to get in touch. In 1969, U.S. Department of Defense Advanced Research Projects Authority (ARPA – Advanced Research Projects Agency) to establish a name for the ARPAnet network host computer connected to several U.S. military and research. The original, the ARPAnet, linking four hosts, from the military requirements, is placed under the protection of top secret U.S. Department of Defense; technically, it does not have the promotion of conditions.

    In 1983, ARPA and the U.S. Department of Defense Communications Agency successfully developed for heterogeneous networks, TCP / IP protocol, Berkeley, California, USA the agreements, as part of BSD UNIX, making the agreement, to be in the community. popular, thus the birth of a real Internet.

    Internet from the U.S. Department of Defense in 1969, funded the establishment of the Arpanet network, divided into two parts of military and civilian. The civilian part of 1989, changed its name to the Internet, at that time, the computer connected to the Internet, only about 300,000 units.

    The Internet (the Internet) is an international network of many networks are connected together, is the highest level of the backbone network. Below it, to connect regional networks, regional networks and WAN WAN connected to WAN connections to local area network (LAN), LAN, connected to many computers. In this way, many computers are connected together to achieve resource sharing.

    Network connection on the Internet, using standard communication protocols of the Internet is called TCP / IP protocol. National computer, through their respective national backbone network via a dedicated line to connect to in the United States, GIE (Global Internet exchange) through the GIE, connected to the Internet. Countries connected to the computer on the Internet, you can communicate with each other. Now, national interoperable electronic postage via the Internet, has over 156 users using the Internet, increasing rate of 10% per month. Data traffic, an increase of 214 percent per year. Every day, an average of 1,200 computer network. Daily around the world, at least 15 million people directly and about 3000 people and indirect use of the Internet network. China, in 1994, officially joined the network. Many argue on the basis of the Internet, building the information superhighway.

    The Internet has many uses. It can send e-mail to Internet users around the world, send notice of the meeting or presentation, may convene the meeting of relevant personnel scattered around the world of electronic, set up e-mail. On the Internet, news can be quickly spread around the world. Researchers can quickly exchange of papers, reports, and computer source code. Be able to freely and high-speed retrieve distributed information on the different networks. From a distance, log in using the software and hardware resources connected to the Internet, for example, the use of supercomputers. Remote login, you can use a variety of commercial data services. Enterprises can take advantage of Internet advertising.

    Are entering a networked society.

    Internet WAN, LAN and stand-alone, an international computer network in accordance with certain communication protocols. Internet is the two computers, or two or more computer terminals, client, server-side by means of computer information technology, mutual linked the results with friends thousands of miles away, send each other mail. the completion of a common entertainment.

    The Internet beginning in 1969, of ARPA (ARPANET, U.S. Defense Department research program Department) to develop agreements, the U.S. military in the southwestern United States at UCLA (University of California at Los Angeles), of Stanford ResearchInstitute (Stanford University Research Institute), UCSB (University of California) and UniversityofUtah (University of Utah), the four main computer is connected. This Agreement, BBN of Cambridge University and MA Executive Online began in December 1969. By June 1970, the MIT (Massachusetts Institute of Technology), Harvard (Harvard University), BBN, and Systems Development Corpin Santa Monica, (the California 圣达莫尼卡 system development company) joined. To January 1972, Stanford (Stanford University), MIT’s LincolnLabs, (MIT Lincoln Laboratory), Carnegie-Mellon, (Carnegie Mellon University) and Case-Western ReserveU joined. Followed by a few months, NASA / the Ames (National Aeronautics and Space Administration), Mitre, Burroughs, the RAND (RAND Corporation) and the UofIllinois (Erie Noli State University) joined. In 1983, the U.S. Department of Defense ARPANET is divided into military and civilian networks gradually expanded to the Internet today.

    The Internet is global. This means that we are using the network, regardless of who invented it, belongs to all mankind. This “global”, not an empty political slogan, but its technical assurance. The structure of the Internet is a distributed network of connections in accordance with the “packet switching”. Therefore, the level of technology, the Internet is definitely not central control. In other words, there can be a country or a particular interest group through some technical means to control the Internet. In turn, can the Internet be closed within a country, unless the establishment is not the Internet.

    Internet – a global network, there must be some way to determine linked into each host. Must not appear on the Internet, similar to the phenomenon of two people of the same name. In this way, there should be a fixed body, to determine the name for each host, which determine the host on the Internet “address”. However, this is only the “naming rights”, this power to determine the address, does not mean that the power control. The agency responsible for naming, in addition to naming the outside does not do more things. Similarly, the global network also requires an agency to develop all the host, must abide by the rules of engagement (protocol), otherwise, it is impossible to establish the world’s all different computers, different operating systems, are able to common Internet.

    The emergence of the Internet, of course, a revolution in human communication technology, however, if only from a technical point of view to understand the significance of the Internet, apparently is not enough. Development of the Internet has already gone beyond the military and technical purpose of the original ARPANET, almost from the start, for the exchange of human services.

    Created early in the ARPANET Lick Riddle, director of the U.S. Defense Advanced Research Projects Agency, command and control research office (CCR) has stressed the fundamental role of computers and computer networks for exchanges of people, not simply used to calculate the

    Later, senior researcher at the Massachusetts Institute of Technology Laboratory for Computer Science DavidClark once wrote: “the network as a connection between your computer is wrong. Instead, use a computer network linking the greatest success of the Internet does not lie in technical aspects, but rather the impact on people’s e-mail for computer science, may not be any significant progress, however, is a new approach for the exchange of people, the continued development of the Internet, all of us, is a technical challenge, but we can never forget where we come from, can not forget the tremendous changes to the larger computer community, we can not forget, we have for the future change have the potential. “(the RFC: 1336), it is obvious from the Internet so far in the development process, the network, the Media (Communication). English Communication “, is not easy to translate words. When we talk about the news, the news, the word refers to spread and communicate; when we talk about the transportation, the term refers to traffic; when we discuss human relationships, the word, and exchanges and exchange information. Year, Lick Liddell stressed: the role of the computer is to “exchange” is to use the word.

    Interesting, “Computer” (Computer), and “exchange” (Communication), have a common root: the “com” (of all together, and so on). Old English “Communicate”, there is “participation” mean.

    Internet in real life, which is widely used. On the Internet, we can chat, play games, access to things. More importantly, the Internet, advertising and shopping. Internet to our real life, a great deal of convenience. On the Internet, we can in the digital repository, looking for their own academic career required, thus, to help our work and learning.
    The scale of development
    Chinese netizens continued to show a trend of sustained and rapid development. As of the end of June 2008, the number of Internet users in China reached 253 million by the end of 2007, U.S. Internet users, 218 million people, according to the U.S. in recent years, Internet users growth rate estimates, the number of U.S. Internet users by the end of June 2008, not more than 2.3 million people, the Chinese netizens, has been ranked first in the world. Over the same period last year, an increase of 91 million people in the first half of 2008, the number of Internet users in China, a net increase of $ 43 million. More and more residents realize that the convenient role of the Internet, with netizens and structural characteristics of the decline in the cost of Internet devices, and the level of income, the Internet is getting into every household. At present, the world’s highest Internet penetration rate in Iceland, has 85.4 percent of the residents are Internet users. China’s neighbors – South Korea, Japan, the penetration rate of 71.2% and 68.4% respectively. Chinese economic development of the similarity of the Russian Internet penetration rate is 20.8%.

    Global Internet, since the 1990s, into the commercial since the rapid expansion of, at present, has become an important information infrastructure in today’s world to promote economic development and social progress. After just ten years of development, as of January 2007, the global Internet has been covering the five continents in 233 countries and regions, Internet users reached 1.093 billion, 16.6% penetration rate, broadband access has become a major means of access. At the same time, the Internet quickly penetrate into all areas of economic and social activities, and promote the process of global information. The development of an active global Internet content and services market, many ISP to participate in the Internet services industry chain. , Bringing the active development of the Internet service industry, promote the formation of a number of the ISP, such as Google, Yahoo, eBay and other Internet companies has a global influence. In October 2006, Google’s market capitalization has reached $ 145 billion to become the world’s third largest IT company.

    Internet development in China, started later than the development of the Internet, however, since the beginning of the new century, the same rapid development. According to the latest development of the Internet by CNNIC survey report shows that as of December 2006, the number of Chinese Internet users reached 137 million, compared with October 1997, 620 000 the number of Internet users in the first survey, the number of Internet users, is 221 times that of the original. The number of broadband Internet access to reach 90.7 million, the second highest in the world, mobile Internet users number 17 million. Chinese website for 843 000, the national number of pages for 4.47 billion.

    Internet value-added services, mainly to the online community-based platform to stimulate users to self-expression and entertainment needs through communication and interaction between users, thus, provide a wide range of individual users through paid before they can receive the personalized value-added services Consumer services and virtual goods, mainly services, including membership privileges, the virtual image of the network, props, personal space, decoration, personal dating service.
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    [Translations] blonde billionaire Empire Co., Ltd.
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