中国270万富人资产超600万元, 时间:2012-03-27,胡润研究院与兴业银行联合发布《 2012中国高净值人群消费需求白皮书》显示,目前,中国个人资产在600万元以上的高净值人群,达到270万人,旅游、养生保健、子女教育,是他们最关注的服务内容。

中国270万富人资产超600万元, 时间:2012-03-27,胡润研究院与兴业银行联合发布《 2012中国高净值人群消费需求白皮书》显示,目前,中国个人资产在600万元以上的高净值人群,达到270万人,旅游、养生保健、子女教育,是他们最关注的服务内容。

高净值人群,达270万人

在这份白皮书中,“高净值人群”,被定义为个人资产在600万元以上的人群。胡润研究院的调查显示,目前,中国满足这一条件的人群,达到270万人,平均年龄为39岁,其中,个人资产达到亿元以上的高净值人群数量,约6.35万人,平均年龄为41岁。

胡润百富创始人兼首席调研员胡润表示:“虽然,中国富豪的消费能力很大,但,现在,我感觉:他们还在从富豪-到新贵族转变的路上。”

最关注旅游养生和子女教育

调查显示,中国的高净值人群最希望得到金融服务的消费领域是旅游,有6成高净值人群表示:会选择旅游方面的消费金融服务。此外,半数高净值人群青睐养生保健方面的服务,超过1/3的高净值人群选择子女教育类的服务。

子女教育是中国高净值人群主要消费领域的前三名之一。在对孩子的教育上,出国留学,还是最普遍的方式,85%的高净值人群,有计划送孩子出国留学,亿元资产以上的高净值人群中,高达90%。46%的高净值人群,对子女的教育理念,是全面发展,41%是素质能力教育,23%是创造性教育,17%是开放性教育,14%是个性化教育。

平均每年,赠礼消费15万元

白皮书称,高净值人群每年的赠礼花费约15万,占平均年消费的10%;亿元资产以上的高净值人群超过26万。手表是高净值人群最常赠送给男士的礼物
在亿元资产以上的高净值人群中,红酒是最常见的礼品。
在奢侈品的消费上,香港已经成为中国高净值人群购买奢侈品或高端消费品的绝对首选,占73%;其次是欧洲,有28%;选择在国内大城市购买的,也有28%。

高净值人群进入守富阶段
高净值人群生活方式,主要分三个阶段:创富、守富和享富。白皮书称,中国高净值人群经历了利用奢侈品品牌凸显社会地位的创富阶段,已步入以低调、适用型的生活方式为主的守富阶段,并逐步向以投身公益慈善事业为代表的享富阶段过渡。其中,守富阶段的主要特征为:适度消费,开始注重生活的品质、自身的身心修养及子女的内涵气质教育。

数读高净值人群

高净值人群,平均每月出差6.9天,其中,亿元资产以上的高净值人群,更是达到9天。

高净值人群,平均每周运动2.3次,亿元资产以上的高净值人群,平均每周运动2.7次。

6成以上的高净值人群,有收藏的习惯,7成以上亿元资产以上的高净值人群,有收藏习惯。

35% 35%的高净值人群,饲养宠物。

10%的高净值人群,拥有私人家庭医生
亿元资产以上的高净值人群,拥有私人家庭医生的,占15%。

亿元资产以上的高净值人群,有购买公务飞机意向的比例,达到了13%。

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中國270萬富人資產超600萬元, 時間:2012-03-27,胡潤研究院與興業銀行聯合發布《 2012中國高淨值人群消費需求白皮書》顯示,目前,中國個人資產在600萬元以上的高淨值人群,達到270萬人,旅遊、養生保健、子女教育,是他們最關注的服務內容。

高淨值人群,達270萬人

在這份白皮書中,“高淨值人群”,被定義為個人資產在600萬元以上的人群。胡潤研究院的調查顯示,目前,中國滿足這一條件的人群,達到270萬人,平均年齡為39歲,其中,個人資產達到億元以上的高淨值人群數量,約6.35萬人,平均年齡為41歲。

胡潤百富創始人兼首席調研員胡潤表示:“雖然,中國富豪的消費能力很大,但,現在,我感覺:他們還在從富豪-到新貴族轉變的路上。”

最關注旅遊養生和子女教育

調查顯示,中國的高淨值人群最希望得到金融服務的消費領域是旅遊,有6成高淨值人群表示:會選擇旅遊方面的消費金融服務。此外,半數高淨值人群青睞養生保健方面的服務,超過1/3的高淨值人群選擇子女教育類的服務。

子女教育是中國高淨值人群主要消費領域的前三名之一。在對孩子的教育上,出國留學,還是最普遍的方式,85%的高淨值人群,有計劃送孩子出國留學,億元資產以上的高淨值人群中,高達90%。 46%的高淨值人群,對子女的教育理念,是全面發展,41%是素質能力教育,23%是創造性教育,17%是開放性教育,14%是個性化教育。

平均每年,贈禮消費15萬元

白皮書稱,高淨值人群每年的贈禮花費約15萬,占平均年消費的10%;億元資產以上的高淨值人群超過26萬。手錶是高淨值人群最常贈送給男士的禮物
在億元資產以上的高淨值人群中,紅酒是最常見的禮品。
在奢侈品的消費上,香港已經成為中國高淨值人群購買奢侈品或高端消費品的絕對首選,佔73%;其次是歐洲,有28%;選擇在國內大城市購買的,也有28%。

高淨值人群進入守富階段
高淨值人群生活方式,主要分三個階段:創富、守富和享富。白皮書稱,中國高淨值人群經歷了利用奢侈品品牌凸顯社會地位的創富階段,已步入以低調、適用型的生活方式為主的守富階段,並逐步向以投身公益慈善事業為代表的享富階段過渡。其中,守富階段的主要特徵為:適度消費,開始注重生活的品質、自身的身心修養及子女的內涵氣質教育。

數讀高淨值人群

高淨值人群,平均每月出差6.9天,其中,億元資產以上的高淨值人群,更是達到9天。

高淨值人群,平均每週運動2.3次,億元資產以上的高淨值人群,平均每週運動2.7次。

6成以上的高淨值人群,有收藏的習慣,7成以上億元資產以上的高淨值人群,有收藏習慣。

35% 35%的高淨值人群,飼養寵物。

10%的高淨值人群,擁有私人家庭醫生
億元資產以上的高淨值人群,擁有私人家庭醫生的,佔15%。

億元資產以上的高淨值人群,有購買公務飛機意向的比例,達到了13%。

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2.7 million wealthy with assets exceeding 600 million yuan, the time :2012-03-27, Report Research Institute and the Industrial Bank jointly issued the “2012 China’s high net worth crowd the White Paper on consumer demand,” Show At present, China’s personal assets of over $ 6 million high net worth population, reaching 270 million people, tourism, health care, education for their children, the services they are most concerned about.

Population of high net worth $ 2.7 million

In this white paper, “high net worth population is defined as the population of the personal assets of more than 6 million yuan. Report Research Institute survey showed that China to meet the conditions of people, reaching 270 million people, average age 39 years, including the personal assets of billion yuan more than the number of high net worth population, about 6.35 million, with an average age of 41 years of age.

Hurun founder and chief researcher Hoogewerf said: “Although the spending power of Chinese tycoons great, but now, I feel: they are still from the rich – to change the way the new aristocracy.”

Most concerned about travel health and children’s education

The survey shows that China’s high net worth crowd the field of financial services to consumer travel, 60% of high net worth crowd: will choose the tourism consumer financial services. In addition, half of high net worth crowd favor of health care services to high net worth over 1/3 of the population to choose their children’s education class service.

Their children’s education is one of the top three of the main areas of consumption in China’s high net worth crowd. Children’s education, study abroad, or the most common way, 85 percent of high net worth crowd, there are plans to send children abroad to study, more than a billion worth of assets of high net worth population, up to 90%. 46% of high net worth people, their children’s education philosophy is comprehensive development, 41% quality and ability of education, 23% of creative education, 17% open sex education, 14% of the individualized education.

Average annual gift of consumption of 15 million

The White Paper said that the annual gift of the high net worth crowd to spend about 15 million, accounting for 10% of the average annual consumption; more than a billion worth of assets of high net worth population over 260,000. The watches are high net worth population is most often presented to men’s gifts
More than a billion worth of assets of high net worth population, red wine is the most common gift.
The consumption of luxury goods, Hong Kong has become the absolute first choice for China’s high net worth people to buy luxury goods or high-end consumer goods, accounting for 73%; followed by Europe with 28 percent; choose to buy in big cities, 28%.

High net worth crowd into the stage to keep the rich
Lifestyle of high net worth population is divided into three main stages: create wealth, to keep the rich and enjoy the rich. The White Paper said that the high net worth population in China has experienced a luxury brand to highlight the social status of the wealth creation stage, has entered a low-key, for lifestyle-based keep-rich phase, and gradually to the representatives to join in Philanthropy enjoy rich phase transition. Which the main features of the stage to keep the rich: moderate consumption, and began to focus on the quality of life of their own physical and mental training ‘and children’s the connotation temperament education.

Number to read the crowd of high net worth

High net worth crowd, a monthly average of 6.9 days on business, which more than one billion worth of assets of high net worth crowd, up to 9 days.

The population of high net worth, high net worth crowd of more than 2.3 times the average weekly exercise, billion worth of assets, the average weekly exercise 2.7.

More than 60 percent of high net worth crowd, a collection of habits, 70% of high net worth crowd of more than billion worth of assets above, have a collection of habits.

35% to 35% of high net worth crowd, keeping pets.

10% of high net worth people, with private family doctor
High net worth crowd of more than billion worth of assets, with a private family doctor, accounting for 15%.

High net worth crowd of more than billion worth of assets, buy business aircraft intention of the proportion reached 13%.

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