过去两年，樟宜机场大型促销活动“樟宜百万富翁”（Be a Changi Millionaire），获得热烈反应。
Australian engineers Changi Millionaire “(2012-02-13)
Australian civil engineer Dunn learned that he won a S $ 1 million, cheered.
Changi Airport is not only to meet the first stop of foreign tourists, domestic and foreign consumers’ shopping paradise.
Airport last year, retail turnover increased by 17% year-on-year, $ 1.5 billion, record number.
Changi Airport’s largest retail store customers, local consumers and tourists, locals, the consumer at the airport, accounting for 20% of the total, increased 15 percent over 2010.
Chinese consumers spend, the same 20% this year, they shot more generous, spending increased by 40% year on year. Other passengers, like shopping at the airport from the European Union, Indonesia and Australia.
High turnover of innovation, the three main reasons
Changi Airport Group, Department of Commerce, senior vice president Huang Bishan to Changi millionaire raffle respondents pointed out that last year, the high turnover of innovation, there are three.
The company launched a variety of promotions to attract people to impulse buying; Last year, the amount of the airport to greet the passengers, and achieved 10.7% was increased up to 46.5 million people. The airport has expanded the retail space, retail stores increased by 25% after the renovation of the Terminal, Terminal 3 shops, more than 60%.
Changi Airport Group noted the strong purchasing power – Chinese travelers, Huang Bishan mentioned: “we received visitors from China, in fact, not a lot they are a wealthy group. Compared with other countries, travelers, shopping for them, it is important seems to be a habit, when they go abroad are willing to dig into their pockets to spend money. ”
Focus locked in visitors from China, plans to launch a series of promotional activities for Chinese tourists with travel agents and retailers.
The past two years, large-scale promotional activities at Changi Airport Changi Millionaire “(Be a at Changi Millionaire,), won an enthusiastic reaction.
From last May to November, monthly, has one at the airport to spend 30 or more people are drawn to become a monthly winner. These seven men, three Singaporeans, two Australians, the other two, respectively, from the Netherlands and Thailand.
In Terminal 3 at the draw, competition for S $ 1 million cash prize, Australia’s 26-year-old civil engineer Dunn (Jessica Down), passed two rounds with a super good luck in the end, to win $ 1 million . In September last year, to the Singapore Civil Service Affairs, at Changi Airport transit room, spent 200 yuan to buy the perfume and cosmetics, to two younger sisters, I did not expect to become a millionaire in this regard.
“I will use the money to bring my family to travel abroad, I would like to do just a little investment, and return to Perth, a dance after dinner, my sister buy a house, I will pay for help.”
The other six contestants did not win the million award, each took home $ 5000 cash, and enjoy three days, two nights deluxe hotel stay free.
Changi Airport Group, this year received a total of 1.8 million copies of “Changi millionaire entry form than last year, more than doubled. In the seven months of the event, airport retail turnover, an increase of 20%.