澳洲女工程师是“樟宜百万富翁”,(2012-02-13)

澳洲女工程师是“樟宜百万富翁”,(2012-02-13)

澳大利亚土木工程师唐恩,在得知自己赢得100万新加坡元时,高兴得高声欢呼。

樟宜机场不只是迎接外国旅客的第一站,是境内外消费者的购物天堂。

机场去年的零售营业额,同比上升17%,高达15亿元,创下历来最高纪录。

樟宜机场零售商店最大的客户,是本地消费者和中国旅客,本地人,在机场的消费,占了总额的20%,比2010年,增多了15%。

中国消费者的花费,同样占20%,今年,他们出手更阔绰,消费额同比增加四成。其他喜欢在机场购物的旅客,来自欧盟国家、印度尼西亚和澳大利亚。

营业额创新高,三大原因

樟宜机场集团商业部高级副总裁黄碧珊在“樟宜百万富翁”抽奖活动受访时指出,去年,营业额创新高的原因,有三。

公司推出各种促销,吸引人们即兴购物;去年,机场迎接的乘客量,取得10.7%的显著增长,高达4650万人次。机场扩充了零售面积,第一搭客大厦翻新后,零售店面增加25%,第三搭客大厦的商店,多了六成。

樟宜机场集团注意到-中国旅客的强大购买力,黄碧珊提到:“我们接待的中国旅客,其实并不是很多,他们是富裕的一群。与其他国家旅客相比,购物对他们来说,是很重要的,就好像是一种习惯,他们出国时,都很愿意掏腰包花钱。”

公司把焦点锁定在中国旅客,计划同旅行社和零售商合作,推出一系列针对中国旅客的促销活动。

过去两年,樟宜机场大型促销活动“樟宜百万富翁”(Be a Changi Millionaire),获得热烈反应。

从去年5月,到11月,每月,都有一名曾在机场花费达30元或以上的人,被抽中,成为每月赢家。这七个人当中,有三个是新加坡人,两名是澳大利亚人,其他两人,分别来自荷兰和泰国。
他们在第三搭客大厦举行的大抽奖,争夺100万新加坡元现金奖,澳大利亚的26岁土木工程师唐恩(Jessica Down),凭着超级好运,顺利通过两个回合,最终,赢得100万元。她在去年9月,来新加坡公务事务时,在樟宜机场转机室,花了200元,购买香水和化妆品,给两个妹妹,没想到,就此成为百万富翁。

“我会用这笔钱,带我家人出国旅行,我想,再做一点投资,回到柏斯后,开个舞会请客,我的妹妹要买房子的话,我会出钱帮忙。”

其他六名参赛者没赢得百万大奖,每人可以捧走5000元现金,和享有三天,两夜豪华酒店免费住宿。

樟宜机场集团,今年共接到180万份“樟宜百万富翁”参赛表格,比去年,多了一倍。在活动举行的七个月里,机场零售营业额,同比增长20%。

Australian engineers Changi Millionaire “(2012-02-13)

Australian civil engineer Dunn learned that he won a S $ 1 million, cheered.

Changi Airport is not only to meet the first stop of foreign tourists, domestic and foreign consumers’ shopping paradise.

Airport last year, retail turnover increased by 17% year-on-year, $ 1.5 billion, record number.

Changi Airport’s largest retail store customers, local consumers and tourists, locals, the consumer at the airport, accounting for 20% of the total, increased 15 percent over 2010.

Chinese consumers spend, the same 20% this year, they shot more generous, spending increased by 40% year on year. Other passengers, like shopping at the airport from the European Union, Indonesia and Australia.

High turnover of innovation, the three main reasons

Changi Airport Group, Department of Commerce, senior vice president Huang Bishan to Changi millionaire raffle respondents pointed out that last year, the high turnover of innovation, there are three.

The company launched a variety of promotions to attract people to impulse buying; Last year, the amount of the airport to greet the passengers, and achieved 10.7% was increased up to 46.5 million people. The airport has expanded the retail space, retail stores increased by 25% after the renovation of the Terminal, Terminal 3 shops, more than 60%.

Changi Airport Group noted the strong purchasing power – Chinese travelers, Huang Bishan mentioned: “we received visitors from China, in fact, not a lot they are a wealthy group. Compared with other countries, travelers, shopping for them, it is important seems to be a habit, when they go abroad are willing to dig into their pockets to spend money. ”

Focus locked in visitors from China, plans to launch a series of promotional activities for Chinese tourists with travel agents and retailers.

The past two years, large-scale promotional activities at Changi Airport Changi Millionaire “(Be a at Changi Millionaire,), won an enthusiastic reaction.

From last May to November, monthly, has one at the airport to spend 30 or more people are drawn to become a monthly winner. These seven men, three Singaporeans, two Australians, the other two, respectively, from the Netherlands and Thailand.
In Terminal 3 at the draw, competition for S $ 1 million cash prize, Australia’s 26-year-old civil engineer Dunn (Jessica Down), passed two rounds with a super good luck in the end, to win $ 1 million . In September last year, to the Singapore Civil Service Affairs, at Changi Airport transit room, spent 200 yuan to buy the perfume and cosmetics, to two younger sisters, I did not expect to become a millionaire in this regard.

“I will use the money to bring my family to travel abroad, I would like to do just a little investment, and return to Perth, a dance after dinner, my sister buy a house, I will pay for help.”

The other six contestants did not win the million award, each took home $ 5000 cash, and enjoy three days, two nights deluxe hotel stay free.

Changi Airport Group, this year received a total of 1.8 million copies of “Changi millionaire entry form than last year, more than doubled. In the seven months of the event, airport retail turnover, an increase of 20%.