便宜,要牌子响–美国百亿大公司成功诀窍, 时间:2012-02-07

便宜,要牌子响–美国百亿大公司成功诀窍, 时间:2012-02-07
美国某些产品标价低,并非意味着不能赚大钱。事实上,某些最便宜的商品,为公司赚钱最多。

《 24/7华尔街》(24/7 Wall St. )发现,某些最畅销的商品和食品价格,都在5美元以下。那些最便宜和最成功的产品,都是最著名,又最老的牌子,也是公司做广告花钱最多的。

位于波士顿水滨地区的吉列工厂,每天24小时运转,生产高档剃须刀片。
所有靠便宜产品赚大钱的公司,都是著名品牌。它们受到广泛承认和尊重。靠着可乐饮料,赚取数十亿美元的可口可乐公司,有着全世界最值钱的品牌。
生产全世界最受欢迎的炸薯条和快餐的公司麦当劳,也有着最值钱的品牌。其它品牌,包括脆麦圈(Cheerios)、坎贝尔汤料(Campbell’s)和星巴克咖啡(Starbucks),都是一眼就能认出的品牌。

这些产品知名度高,部分原因在于,它们的母公司花大钱,做广告。2011年,生产吉列剃须刀片的宝洁公司(Procter & Gamble)投入93亿美元,为该公司所有产品做广告,占其总收入的11.3%。这些公司广告费,每年都在增长,显示它们为保有市场份额所作的努力。高露洁(Colgate-Palmolive)执行长库克(Ian Cook)最近承诺,要在2012年,增加广告投入,支持高露洁新产品和现有产品,保护它的全球地位。该公司说,第四季度广告开支,增加到4.28亿美元,比一年前,增长5%。

这些品牌出现年头多,在公众意识中,已经长期存在。可口可乐、高露洁牙膏和多尔(Dole)香蕉,从19世纪问世。坎贝尔汤料和脆麦圈,自从二十世纪中叶,就进入家庭主食。消费者越来越相信那些品牌,也相信它们的质量。

《24/7华尔街》分析了500家销量最大的公司,发现以下十家公司,依靠价格低廉的消费品或食品,赚取数十亿美元,多数产品,都是价格不到5美元。

1)吉列刀片

公司名字:宝洁(Procter & Gamble)
市场份额:70%
平均价格:5美元

宝洁公司是全球最大的公告开支商。它每年投入将近100亿美元,做电视广告、互联网广告和印刷品广告,推销已经高度成功的消费品,包括,刀片。在男人剃须刀市场,宝洁公司的全球市场份额,高达70%,主要是吉列(Gillette)剃须刀片。宝洁公司剃须刀销量,2010年增长3%,达到76亿美元。每个刀片,平均售价接近5美元。

2)可口可乐

2. Coke
公司名字:可口可乐(Coca-Cola Co.)
市场份额:17%
平均价格:2.69美元一盒(6罐)

可口可乐公司统治着美国软饮料市场,2010年,占市场份额42%,比其传统竞争对手百事可乐(PepsiCo)的份额,高出12个百分点。在具体的品牌市场,可口可乐的最大资产,就是它的商标Coke,占其市场份额的17%。减肥可乐(Diet Coke)在所有软饮料市场,排名第二,占市场份额的9.9%。百事可乐排名第三,市场份额为9.5%。2010年,可口可乐新增销量,接近4亿箱,也是2007年以来,最大幅度增长。它在美国的销量,过去十年来,都在下降。

3)坎贝尔汤料

公司名字:(Campbell Soup Company)
市场份额:超过60%
平均价格:不到2美元

坎贝尔汤料,每罐不到2美元。该公司每年,在美国销售,将近20亿罐汤料。其结果,该公司在美国汤料市场份额,超过60%。美国超过80%的家庭,每年都购买坎贝尔汤料,超过一亿个家庭,饮用这种汤料。美国消费者平均每人,总是储存6罐坎贝尔汤料。

4) Trident口香糖

公司名字:卡夫食品(Kraft Foods)
市场份额:23.8%
平均价格:4美元3包

卡夫食品有很多顶级品牌,包括纳比斯科(abisco’s)的利兹(Ritz)和奥利奥(Oreo)饼干、卡夫通心粉和奶酪。卡夫有Trident口香糖,占美国每年销量27亿美元,口香糖市场的23.8%。箭牌糖果公司(Wrigley’s)的Orbit口香糖,排名第二,市场份额为20.6%。Trident口香糖,价格为4美元3包,每年带来收入,将近10亿美元,是卡夫的主要收入来源之一。

5)炸薯条

公司名字:麦当劳(McDonald’s)
市场份额:12.7%
平均价格:2美元1大包

麦当劳在全面快餐市场份额,最高–12.7%。
排名第二的百胜餐饮(Yum! Brands)市场份额,为9.7%,旗下有肯德基炸鸡(KFC)、必胜客披萨(Pizza Hut)和塔科贝尔(Taco Bell)。
自从2004年,麦当劳收入,每年增长5%;2010年收入,达240亿美元。公司2007年的报告显示,炸薯条等传统食品,占其全球销量的75%。这一比例,仍在增长。如果不是作为快餐的一部分,大包炸薯条,单卖价格,大约为2美元。

6)香蕉

公司名字:多尔食品(Dole Food)
市场份额:34%
平均价格:每磅1美元

多尔食品在很多食品方面,都是市场份额最大,包括,生菜、芹菜、菜花和包装水果。香蕉占据第一位。多尔香蕉占美国市场的34%。2010年,多尔销售1.53亿箱香蕉,也是日本最大销量的品牌。

高价格,扭转它在2009年之后每个季度都降价的趋势。

8)Tropicana橙汁

公司名字:百事可乐(PepsiCo)
市场份额:28.2%
平均价格:1美元

百事可乐在软饮料市场不能抢占第一,它在橙汁市场排名最前。Tropicana占美国橙汁和超市混合饮料销量的28.2%。
12盎司的橙汁售价,只有1美元,Tropicana饮料,2009年,为百事可乐带来50亿美元的收入。一直领先,百事可乐已经感受到来自可口可乐Simply Orange的竞争。

9)脆麦圈(Cheerios)

公司名字:通用磨坊(General Mills)
市场份额:12.6%
平均价格:5美元

脆麦圈,自从1951年,就是通用磨坊的最高销量品牌。它们是美国最受欢迎的谷物产品。2008年,脆麦圈市场份额为12.6%。2011年,全美售出的谷物产品中,八分之一是脆麦圈,它的售价,每盒不到5美元。

10)星巴克咖啡

公司名字:星巴克(Starbucks)
市场份额:32.6%
平均价格:不到3美元

星巴克是美国最大的咖啡小吃店,占市场份额32.6%。围绕最单一产品–咖啡–做生意的星巴克,1971年成立,已经成为全球商界巨擘,并继续扩张。每杯咖啡价格不到3美元,2010财年,星巴克收入107亿美元。星巴克每天,在美国售出820万杯咖啡。

(美國各个篮球比赛体育场馆进出口处,大门口附近) -我处求租店铺,为筹建百万美元投资麦当劳快餐加盟店,E-MAIL:1779642876@qq.com;

Cheap brand ring – ten billion U.S. large company successful know-how, time :2012-02-07
Certain products in the United States the price low, does not mean you can not make a lot of money. In fact, some of the cheapest goods, make the most money for the company.

“24/7 Wall Street (24/7 Wall St.) found that some of the best-selling commodity and food prices are $ 5. The cheapest and most successful products are the most famous and oldest brand, company advertising spend money the most.

Gillette factory located in the Boston waterfront, 24 hours a day operation, the production of high-end razor blades.
All companies make a lot of money to rely on cheap products are well-known brands. They has been widely recognized and respected. Relying on cola drinks and earn billions of dollars in Coca-Cola, the world’s most valuable brand.
Production of world’s most popular french fries and fast food company McDonald’s, the most valuable brand. Other brands, including crisp crop circles (of Cheerios), Campbell Soup (Campbell’s) and Starbucks coffee (Starbucks), are an instantly recognize the brand.

These products are well-known, partly because their parent company, spend a lot of money to advertise. In 2011, the production of Gillette razor blades, Procter & Gamble Company (Procter & Gamble) to invest $ 9.3 billion for all advertising, accounting for 11.3 percent of total revenue. These companies advertising costs every year in the growth, display them to retain market share by the effort. Colgate (Colgate-Palmolive,) chief executive Cook, Ian Cook, recently pledged to increase ad spending in 2012, in support of the Colgate new and existing products, to protect its global position. The company said the fourth quarter advertising spending to $ 428 million a year earlier, an increase of 5%.

These brands more years in the public consciousness has been a long time. Coca-Cola, Colgate toothpaste and Dole (Dole,) bananas, the advent of the 19th century. Campbell soups and crisp wheat ring, since the mid-twentieth century, the family staple food. Consumers increasingly believe that the brand, and also believe that their quality.

“24/7 Wall Street analyzed the 500 largest-selling company, find the following 10 companies, rely on low-priced consumer goods or food, to earn billions of dollars, the majority of products are price less than $ 5.

1) Gillette blades

Company name: P & G (Procter & Gamble)
Market share: 70%
Average Price: $ 5

Procter & Gamble is the world’s largest bulletin expenditure. It invested nearly $ 10 billion annually, doing TV commercials, Internet advertising and print advertising, marketing has been highly successful consumer products, including blades. In men shaver market, Procter & Gamble’s global market share, up 70 percent, Gillette (Gillette,) a razor blade. Procter & Gamble razor sales growth of 3 percent in 2010, reaching $ 7.6 billion. Each blade, with an average price close to $ 5.

2) Coca-Cola

2. Coke,
Company Name: Coca-Cola (Coca-Cola Co..)
Market share: 17%
Average Price: $ 2.69 a box (6 cans)

Coca-Cola dominates the soft drink market in 2010, accounting for 42% market share by 12 percentage points higher than the share of its traditional rival Pepsi (PepsiCo). In a specific brand market, Coca-Cola’s greatest asset is its trademark Coke, accounted for 17% of market share. Diet Coke (Diet Coke), ranked second in all the soft drinks market, accounting for 9.9% of the market share. Pepsi-Cola ranked third in market share of 9.5%. In 2010, Coca-Cola new sales of close to 400 million boxes, is also since 2007, the most significant growth. Its sales in the United States over the past decade, are in decline.

3) Campbell Soup

Company name: (Campbell Soup Company)
Market share: more than 60%
Average Price: less than $ 2

Campbell soup, less than $ 2 per can. The company’s annual sales in the United States, nearly two billion cans of soup. As a result, the company in the U.S. soup market share of over 60%. The United States more than 80 percent of families every year to buy Campbell Soup, over one hundred million families drink this soup. U.S. consumers per capita, always store the six cans of Campbell soup.

4) the Trident chewing gum

Company name: Kraft Foods (Kraft Foods)
Market share: 23.8%
Average price: $ 4 package

Kraft Foods has many top brands, including the Nabisco (abisco’s), Leeds (the Ritz) and Oreo (Oreo) cookies, Kraft macaroni and cheese. Kraft Trident gum, accounting for annual sales of $ 2.7 billion, 23.8% of the chewing gum market. Wrigley (Wrigley’s) Orbit gum, ranked second in market share of 20.6%. Trident gum, price $ 4 package, annual revenue of nearly $ 1 billion, is one of the main sources of income of Kraft.

5) French fries

Company Name: McDonald’s (McDonald’s)
Market share: 12.7%
Average price: $ 2 a large package

McDonald’s full of fast food market share, the highest – 12.7%.
Yum (Yum! Brands’) market share, second to 9.7 percent, its Kentucky Fried Chicken (KFC), Pizza Hut Pizza Pizza Hut and Taco Bell (Taco Bell),
Since 2004, McDonald’s revenue, annual growth of 5%; 2010 income, up to $ 24 billion. The 2007 report shows that traditional foods such as french fries, accounting for 75% of global sales. This proportion is still increasing. If not as part of the fast food, large package of French fries, a single selling price of about $ 2.

6) Bananas

Company name: Dole Food (Dole, Food)
Market share: 34%
Average price: $ 1 per pound

Dole Foods in many foods, is the market share of the largest, lettuce, celery, cauliflower, and packing fruit. Bananas occupy the first. Dole bananas accounted for 34 percent of the U.S. market. In 2010, Dole sold 153 million boxes of bananas, Japan’s largest selling brand.

High prices, reversing the trend after 2009, each quarter price.

8) of Tropicana orange juice

Company Name: Pepsi-Cola (PepsiCo)
Market share: 28.2%
Average price: $ 1

Pepsi-Cola in the soft drinks market can not seize it ranked in the orange juice market. Tropicana accounted for 28.2 percent of the sales of mixed drinks of orange juice and supermarkets in the United States.
12 ounces of orange juice price of only $ 1 drinks of Tropicana in 2009 as Pepsi, $ 5,000,000,000 in revenue. Has been leading the Pepsi-Cola has felt the competition from Coca-Cola Simply Orange.

9) brittle crop circles (of Cheerios)

Company Name: General Mills (General Mills)
Market share: 12.6%
Average Price: $ 5

Brittle crop circles since 1951, General Mills, the highest sales of the brand. They are America’s most popular cereal products. Crisp crop circles a market share of 12.6 percent in 2008. In 2011, grain products sold in the United States, the eighth crisp Mai circle, its price less than $ 5 per box.

10) Starbucks Coffee

Company Name: Starbucks (Starbucks)
Market share: 32.6%
Average Price: less than $ 3

Starbucks is the largest U.S. coffee snack bar, accounting for 32.6 percent of the market share. Starbucks around a single product – coffee – business, established in 1971, has become a global business giant, and continues to expand. Less than $ 3 per cup of coffee prices, fiscal 2010, Starbucks revenues of $ 10.7 billion. Starbucks every day, 8.2 million cups of coffee sold in the United States.

(USA basketball game stadium entrances near the door) – I located in Qiuzu shop to build one million U.S. dollars investment in the McDonald’s fast food franchise, E-MAIL: 1779642876@qq.com;

《便宜,要牌子响–美国百亿大公司成功诀窍, 时间:2012-02-07》有一个想法

  1. 据统计,去年,韩国文化产业的海外营销,总计达到7亿9400万美元,创下历史最高纪录。
    韩国银行,6日公布的国际收支统计数据显示,去年,韩国电影、电视剧、唱片等文化和娱乐服务领域的出口额,达到7亿9400万美元,这是自1980年开始,进行相关统计以来的最高值。同2010年的6亿3700万美元相比,取得25%增长幅度。
    统计,1996年以前,韩国文化产业的海外收入为“零”;1997年,文化产业,首次取得500万美元的出口额;在那以后,逐渐猛增。
    到2005年,韩国文化产业出口,达2亿6800万美元;2007年,增至4亿4800万美元;2010年,上升到6亿3700万美元。2011年的出口规模,同1997年相比,14年里,猛增近160倍。

    日本人较喜欢加工食品、中国人较喜欢化妆品、台湾人和越南人喜欢衣服等,每个国家对韩流商品的喜好都不同,韩国企业进入海外市场时,需要建立更细心的营销战略。
      
    韩国贸易协会建议,随着韩流大大提高了国家形象,韩国企业应要建设“豪华(Premium)市场营销战略”,研发产品时,须更加重视高品质和精致设计。

      韩国贸易协会首席研究员-洪志相
      三星经济研究所研究员-郑泰洙

    (美國各个篮球比赛体育场馆进出口处,大门口附近) -我处求租店铺,为筹建百万美元投资麦当劳快餐加盟店,E-MAIL:1779642876@qq.com;

    2012.’02.08.,日本财务省发表的最新国际贸易统计速报显示,1月上中旬的日本贸易收支,出现了1万亿5600亿日元的赤字。自1990年开始统计之来,再创贸易赤字新高纪录。
    日本新闻网报道,统计速报显示,1月上中旬,液晶电视的零部件、钢铁和半导体等电子部件的出口额减少。出口额与同期相比,减少11.9%,为2万亿4881亿日元。进口增加最多的,仍是火力发电用的燃油、煤炭以及通信器材等。进口额增加了12.6%,为4万亿481亿日元。

    According to statistics, last year, South Korea, the overseas marketing of the cultural industries, totaled $ 700 million to $ 94 million, hit a record high.
    Since the Bank of Korea announced on the 6th international balance of payments statistics show that last year, the field of exports of Korean films, TV shows, records and other cultural and recreational services, to reach 700 million to $ 94 million, which is since 1980, and related statistics the highest value. Compared with 600 million $ 37 million in 2010, and achieved 25% growth rate.
    Statistics, in 1996, the overseas income of the Korean cultural industry as “zero”; 1997, cultural industries, made $ 5 million in exports for the first time; then gradually soared.
    2005, the Korean cultural industry exports reached 200 million to $ 68 million; 2007 to $ 400 million to $ 48 million; 2010, rising to 600 million $ 37 million. The scale of exports in 2011 compared with 1997, 14 years, soared nearly 160 times.

    The Japanese prefer processed foods, Chinese people prefer cosmetics, Taiwanese and Vietnamese like clothes, different preferences of each country for Korean goods, South Korean companies to enter overseas markets, the need to create a more careful marketing strategy.

    Korea International Trade Association recommends that greatly enhance the image of the country as the Korean, South Korean companies to build “luxury (Premium) marketing strategies, develop products, they should pay more attention to high quality and exquisite design.

    Chief researcher of the Korea International Trade Association – Hongzhi phase
    Researcher at the Samsung Economic Research Institute – Zheng Taizhu

    (USA basketball game stadium entrances near the door) – I located in Qiuzu shop to build one million U.S. dollars investment in the McDonald’s fast food franchise, E-MAIL: 1779642876@qq.com;

    2012 ’02 .08., The Japanese Finance Ministry’s latest international trade statistics quick report showed Japan’s trade balance in mid-January, there has been a deficit of 1 trillion 560 billion yen. To began keeping statistics in 1990, another trade deficit, a new high record.
    Japan Press Network reports, statistics quick report in mid-January, the LCD TV spare parts, steel and semiconductors and other electronic components exports decreased. Exports over the same period, a decrease of 11.9% for the 2 trillion 488.1 billion yen. Increased imports, is still the fuel used by thermal power, coal, and communications equipment. Imports increased by 12.6% for the 4 trillion to ¥ 48.1 billion.

    (ドアの近くにアメリカのバスケットボールの試合のスタジアムの入り口)私はマクドナルドのファーストフードフランチャイズ、E-MAILで1万米ドルの投資構築するQiuzuショップに置かれています。1779642876@qq.comを。

    2012 ’02 0.08は、日本の財務省の最新の国際貿易統計速報は、1月中旬に日本の貿易収支を示し、10000000000005600億円の赤字があった。 1990年に統計を維持する別の貿易赤字は、新しい高記録を始めます。
    1月中旬に日本プレスネットワークのレポート、統計クイックレポート、液晶テレビのスペア部品、鉄鋼、半導体など電子部品の輸出が減少した。同期間の輸出は2兆4881億円11.9%の減少となりました。輸入の増加は、まだ火力発電、石炭、通信機器で使用される燃料である。輸入は48.1億円4000000000000 12.6%増加した。

    韩语日语英语
    통계, 작년, 한국, 문화 산업의 해외 마케팅에 따르면 기록적인 높은 충돌, 94,000,000달러로 7 억 달러에 달하였습니다.
    한국의 은행 지급 6 국제적 균형 발표 이후 통계가 작년, 한국 영화, TV 프로그램, 기록 및 기타 문화 및 레크 리에이션 서비스 수출 분야는 1980 년부터입니다 94,000,000달러에 7 억 도달한다는 것을 보여주기, 관련 통계 가장 높은 값입니다. 600,000,000 2010 년 37,000,000달러, 25 %의 성장률을 달성과 비교.
    통계는 1996 년, “제로”로 한국 문화 산업의 해외 소득, 1997, 문화 산업은 처음으로 수출 5 백만 달러를 만들어, 다음 서서히 치솟고.
    2005 년 한국 문화 산업 수출은 68,000,000달러 200 만명에 도달, 2007 년 400,000,000달러에 4천8백만달러, 2010, 600,000,000 37,000,000달러로 상승. 1997에 비해 2011 수출의 규모, 14 년, 거의 160 번 치솟고.

    일본 가공 식품을 선호, 중국 사람들은 대만과 옷 같은 베트남어 화장품, 한국 상품에 대한 각 국가의 다양한 환​​경 설정을 선호, 한국 기업이 해외 시장보다 신중 마케팅 전략을 만들 필요성을 입력합니다.

    한국 무역 협회 크게 (프리미엄) “럭셔리를 구축하기위한 마케팅 전략, 제품 개발, 그들은 높은 품질과 아름다운 디자인에 좀 더 신중해야 한국어, 한국 기업이 아니라 국가의 이미지를 제고하는 것이 좋습니다.

    한국 무역 협회 수석 연구원 – Hongzhi 위상
    삼성 경제 연구소의 연구원 – 청 Taizhu

    – (문 근처에 미국 농구 게임 경기장 입구) 나는 맥도날드의 패스트 푸드 프랜차이즈, 전자 메일에서 백만 미국 달러 투자 건설 Qiuzu 가게에 위치 : 1779642876@qq.com를;

    2012 ’02 0.08가., 일본 재무 장관의 최신 국제 무역 통계를 신속하게보고 1 월 중순 일본의 무역 균형을 보여주었다, 일조 5천6백억엔의 적자가되었습니다. 1990 년 또 다른 무역 적자, 새로운 높은 기록에 대한 통계를 유지하기 시작합니다.
    일본 언론 네트워크 보고서, 월 중순에서 통계를 빠르게보고, LCD TV 부품, 철강 및 반도체 및 기타 전자 부품 수출은 감소. 같은 기간 동안 수출, 이조 488,100,000,000엔에 대한 11.9 %의 감소. 수입 증가, 여전히 화력 발전, 석탄, 및 통신 장비가 사용하는 연료입니다. 수입은 48,100,000,000을 ¥하는 사조에 대해 12.6 % 증가했습니다.

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