为什么全球经济需要投资于妇女?
作者：梅兰妮‧弗维尔和金‧阿扎雷利
全球经济需要另外51％的人。
商业界正在开始理解发展专家早已知道的一个事实：投资于妇女,将得到丰厚的回报。妇女比男性更有可能-将她们的收入反馈到自己的社区，使文盲率和死亡率降低，国内生产总值升高。
现在，一场企业革命就在眼前。这是一个超越慈善义举，让妇女成为各级商业伙伴的革命。这是上周,在达沃斯（Davos）举行的世界经济论坛（World Economic Forum）的一个重要议题。该论坛举行了一次题为“以妇女为前进之路”（Women as the Way Forward）的全体会议，探讨妇女对全球经济的潜在影响力。2月1日，美国一些最有实力的公司（埃森哲[Accenture]、可口可乐[Coca-Cola]、安永[Ernst and Young]、高盛[Goldman Sachs]等）加入了一项让妇女融入经济主流的世界范围的努力——“第三个10亿人运动”（The Third Billion Campaign)。这项运动由拉•彼艾德拉联盟（La Pietra Coalition） 发起——联盟包括企业、政府和非营利组织，旨在到2025年,促成让10亿妇女成为全球经济的一员。该运动名称的含义是，在未来十年内，妇女产生的影响,将至少同中国和印度各自的10亿多人口一样。
让妇女加入到商业行业中来,将创造哈佛商学院（Harvard Business School）的迈克尔•波特（Michael Porter）和马克•克雷默（Mark Kramer）所称的“共享价值”，即,在帮助公司获益的同时,也使社区受益。经营消费产品的企业,已经很快认识到这些益处——例如，免去零售环节,而雇用妇女，可以建立起从化妆品,到饮料等各类商品的,面对面的直接销售渠道。近来，许多公司发现，这种方式在购买者需要了解所推销的产品时,尤其有效——无论是移动式超声波仪，节能灯，还是炉灶。妇女也会是她们所使用和出售的产品的最理想的创新者，有时候，仅仅是运用如何最有效地使用家中唯一一盏白炽灯的一个小常识，就能使她们的社区面貌发生改变。
成就是显而易见的。比如，雅芳（Avon）给100多个国家的600多万女性带来了创业机会；而这些创业者成为雅芳的销售主力，创收高达100多亿美元。同样，联合利华（Unilever）以小额信贷和培训的形式，在10万多个印度村庄,对45,000名以女性为主的处境困难的创业者,作出投资，进而给该公司,创造了占其在印度营收额5%的盈利。沃尔玛公司（Walmart）最近承诺，单是来自美国国内女性持有公司的进货,就会达到200亿美元以上。可口可乐公司宣布了一个称为“5-20”（ 5 By 20）的项目，即,到2020年,为全球500万名女性,创业者提供支持。女性进入高层管理的益处,得到证明：Catalyst公司最近的调查发现，企业领导层在性别上不单一化，与企业的经济积效明显关联。
国务卿希拉里‧克林顿（Hillary Clinton）说：“毫无疑问，更多女性投入经济… …促成了各地的大发展。那些作出更有效和更迅速转变的经济体，其表现远远超过了尚未作出转变的经济体。”
梅兰妮‧弗维尔（Melanne Verveer）是美国负责全球妇女问题的大使。
金‧阿扎雷利（Kim Azzarelli）是世界女性基金会（Women in the World Foundation）主席，也是2012年纽约州律师协会鲁斯·夏皮罗奖（NY State Bar Association Ruth G. Schapiro Award）得奖人。
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簡評者筆名:Barack CHEN,簡介:1990年出生,大學英語系高年級大學生,愛好:英語,籃球,球評,電影影評,彈吉他,舞台表演等,社交等…;QQ:851086116;
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郵箱號碼:1779642876@qq.com;1779642876@qzone.qq.com;1779642876@qq.com
注:Barack，是斯瓦希里語的名字，來自阿拉伯語。阿拉伯語言中，詞根BRK ,代表被祝福的意思,此詞,取自:中文名： 貝拉克·侯賽因·奧巴馬;外文名： Barack Hussein Obama II 。貝拉克·侯賽因·奧巴馬二世，美國第44任總統，出生於美國夏威夷州火奴魯魯，祖籍:肯尼亞（The Republic of Kenya）。奧巴馬是首位擁有黑人血統，並且,童年在亞洲成長的美國總統，與不同地方,不同文化背景的人共同生活過。 2010年5月27日,美國白宮發布了“國家安全戰略報告”。奧巴馬在該報告中,將軍事作為外交努力無效的最後手段。新國家安全戰略認為:世界充滿了多種威脅，他放棄了布什政府“反恐戰爭”的說法。
中文名： 貝拉克·侯賽因·奧巴馬
外文名： Barack Hussein Obama II
別名： 奧巴馬
國籍： 美利堅合眾國
出生地： 美國夏威夷
出生日期： 1961年8月4日
職業： 總統，參議員
畢業院校： 哥倫比亞大學，哈佛大學
信仰： 新教
主要成就： 1996年,當選伊利諾伊州參議員
2009年,當選美國第44任總統
2009年,獲得諾貝爾和平獎
代表作品： 總統就職演說《 美國的變革時代已到來》
所屬政黨： 美國民主黨
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简评者笔名:Barack CHEN简介:1990年出生,大学英语系高年级大学生,爱好:英语,篮球,球评,电影影评,弹吉他,舞台表演等,社交等…;QQ:851086116;
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邮箱号码:1779642876@qq.com;1779642876@qzone.qq.com;1779642876@qq.com
注:Barack，是斯瓦希里语的名字，来自阿拉伯语。阿拉伯语言中，词根B-R-K ,代表被祝福的意思,此词,取自:中文名： 贝拉克·侯赛因·奥巴马;外文名： Barack Hussein Obama II 。贝拉克·侯赛因·奥巴马二世，美国第44任总统，出生于美国夏威夷州火奴鲁鲁，祖籍:肯尼亚（The Republic of Kenya）。奥巴马是首位拥有黑人血统，并且,童年在亚洲成长的美国总统，与不同地方,不同文化背景的人共同生活过。2010年5月27日,美国白宫发布了“国家安全战略报告”。奥巴马在该报告中,将军事作为外交努力无效的最后手段。新国家安全战略认为:世界充满了多种威胁，他放弃了布什政府“反恐战争”的说法。
中文名： 贝拉克·侯赛因·奥巴马
外文名： Barack Hussein Obama II
别名： 奥巴马
国籍： 美利坚合众国
出生地： 美国夏威夷
出生日期： 1961年8月4日
职业： 总统，参议员
毕业院校： 哥伦比亚大学，哈佛大学
信仰： 新教
主要成就： 1996年,当选伊利诺伊州参议员
2009年,当选美国第44任总统
2009年,获得诺贝尔和平奖
代表作品： 总统就职演说《 美国的变革时代已到来》
所属政党： 美国民主党
Why women need to invest in the global economy?
Author: Melanie Kim ‧ ‧ Fu Weier and Azar Raleigh
51% of the global economy needs another person.
Business community is beginning to understand the development experts have long known fact: invest in women, will be rewarded. Women are more likely than men – to their income back to their communities, so that illiteracy and mortality, the GDP increased.
Now, a business revolution is at hand. This is a move beyond the charity for women to become business partners at all levels of the revolution. This is the last week in Davos (Davos) at the World Economic Forum (World Economic Forum) is an important issue. The Forum held a meeting entitled “The Way Forward on women” (Women as the Way Forward) all meetings of the women on the potential impact of the global economy. February 1, some of the most powerful U.S. companies (Accenture [Accenture], Coke [Coca-Cola], Ernst [Ernst and Young], Goldman [Goldman Sachs], etc.) added a women’s integration into economic the mainstream of world-wide effort – “10 million people in the third movement” (The Third Billion Campaign). The campaign by the pull • Biaidela Union (La Pietra Coalition) launched – coalition includes business, government and non-profit organization dedicated to 2025, contributed to make 10 million women become a member of the global economy. The campaign is the meaning of the name in the next decade, the impact of women, with China and India will be at least 10 million people own the same.
Women to join the business sector, will create the Harvard Business School (Harvard Business School) • Michael Porter (Michael Porter) and Mark • Kramer (Mark Kramer) called “shared values”, that is, in helping company benefits, but also benefit the community. Management of consumer products companies, has been quick to recognize these benefits – for example, replacing the retail sectors, while employment of women, can be established from cosmetics to beverages and other goods, face to face direct sales channels. Recently, many companies found that the way in which buyers need to know to sell the product, is particularly effective – whether portable ultrasound device, energy saving lamps, or stoves. Women also are used and sold their products, the best innovators, sometimes, just how to use the most effective use of only one incandescent home a little common sense, can make changes in their communities face .
Achievement is obvious. For example, Avon (Avon) to more than 100 countries, has brought more than 600 million women entrepreneurial opportunities; and these entrepreneurs to become Avon’s main sales revenue of 100 billion dollars. Similarly, Unilever (Unilever) in the form of micro-credit and training in more than 100,000 Indian villages, the 45,000 predominantly female entrepreneurs in difficult circumstances, investment, and thus to the company, to create a account its revenues in India, 5% profit. Wal-Mart (Walmart) recent commitment from the United States alone held by women in the company’s stock, will be more than $ 20 billion. Coca-Cola Company announced a program called “5-20” (5 By 20) projects, namely, 2020, the world’s five million women entrepreneurs to provide support. The benefits of women into senior management, proven: Catalyst’s recent survey found that business leadership is not a single-gender, and the enterprise’s economic efficiency was significantly associated with the plot.
‧ Secretary of State Hillary Clinton (Hillary Clinton) said: “There is no doubt that more women into the economy … … contributed to the great development throughout. Those who make more effective and rapidly changing economy, its performance is far over the economy have yet to change. ”
Melanie ‧ Fu Weier (Melanne Verveer) is the U.S. ambassador for global women’s issues.
Gold ‧ Azar Reilly (Kim Azzarelli) is the world’s Foundation for Women (Women in the World Foundation) chairman of the 2012 New York State Bar Association 鲁斯夏皮罗 Award (NY State Bar Association Ruth G. Schapiro Award) was Award people.
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Comment by pseudonym: Barack CHEN, Introduction: Born in 1990, the University Department of English high school students, like: English, basketball, ball commentary, movie reviews, play the guitar, stage performances, social, etc. …; QQ: 851086116;
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Note: Barack, is a Swahili name, from Arabic. Arabic language, the root BRK, on behalf of blessed meaning, this word, taken from the: Chinese name: Barack Hussein Obama; Foreign Name: Barack Hussein Obama II. Barack Hussein Obama Maer Shi, the 44th president of the United States, was born in the United States Honolulu, ancestral home: Kenya (The Republic of Kenya). Obama is the first with black blood, and childhood growth in Asia, the U.S. president, and different places, different cultural backgrounds live together too. May 27, 2010, the White House issued a “National Security Strategy Report.” Obama in the report, the military as a last resort to diplomatic efforts ineffective. New national security strategy that: The world is full of a variety of threats, he gave the Bush administration’s “war on terror” argument.
Chinese name: Barack Hussein Obama
Foreign Name: Barack Hussein Obama II
Alias: Obama
Nationality: United States of America
Birthplace: Hawaii, USA
Date of Birth: August 4, 1961
Occupation: President, Senator
School: Columbia University, Harvard University
Religion: Protestant
Major achievements: In 1996, he was elected Illinois Senator
In 2009, he was elected the 44th president of the United States
In 2009, the Nobel Peace Prize
Representative works: inaugural address, “America’s era of change has come.”
Political party: the United States Democratic Party
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Private plans out of the book, For the recruitment of paid English translation (Please provide a standard level translators photos, business cards (contact details), ID card copy, copies of diplomas, transcripts, etc., to give the mailbox number: 1779642876@qq.com; 1779642876 @ qzone.qq.com; 1779642876@qq.com)
Comment by pseudonym: Barack CHEN Description: Born in 1990, the University Department of English high school students, like: English, basketball, ball commentary, movie reviews, play the guitar, stage performances, social, etc. …; QQ: 851086116;
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E-mail numbers: 1779642876@qq.com; 1779642876@qzone.qq.com; 1779642876@qq.com
Note: Barack, is a Swahili name, from Arabic. Arabic language, the root BRK, on behalf of blessed meaning, this word, taken from the: Chinese name: Barack Hussein Obama; Foreign Name: Barack Hussein Obama II. Barack Hussein Obama Maer Shi, the 44th president of the United States, was born in the United States Honolulu, ancestral home: Kenya (The Republic of Kenya). Obama is the first with black blood, and childhood growth in Asia, the U.S. president, and different places, different cultural backgrounds live together too. May 27, 2010, the White House issued a “National Security Strategy Report.” Obama in the report, the military as a last resort to diplomatic efforts ineffective. New national security strategy that: The world is full of a variety of threats, he gave the Bush administration’s “war on terror” argument.
Chinese name: Barack Hussein Obama
Foreign Name: Barack Hussein Obama II
Alias: Obama
Nationality: United States of America
Birthplace: Hawaii, USA
Date of Birth: August 4, 1961
Occupation: President, Senator
School: Columbia University, Harvard University
Religion: Protestant
Major achievements: In 1996, he was elected Illinois Senator
In 2009, he was elected the 44th president of the United States
In 2009, the Nobel Peace Prize
Representative works: inaugural address, “America’s era of change has come.”
Political party: the United States Democratic Party