2012年春節黃金周旅遊市場綜述,2012年01月29日,北京,１月２８日晚７時，全國假日旅遊部際協調會議辦公室,發出春節第７號旅遊信息通報，宣布２０１２年春節假日順利結束。總體來看，自駕旅遊成常態，出境過大年,成時尚，為２０１２年春節黃金周旅遊的重要特點。
旅遊規模持續擴大, 西部增長,後來居上
據全國假日辦統計顯示，春節黃金周，假日旅遊市場規模持續擴大，旅遊拉動消費作用明顯，民俗節慶活動豐富多彩，出境游、自駕游、自助遊持續火熱。據不完全統計，春節假日７天，北京接待遊客８２７萬人次，同比增長２％；旅遊總收入３４億元，同比增長９．３％。天津接待遊客４００．０４萬人次，同比增長５．３１％；旅遊總收入３２．９７億元，同比增長１０．１％。上海接待遊客３１４．２萬人次，同比增長３．２％；旅遊總收入２９．６４億元，同比增長１０．４％。廣東接待遊客２６６３萬人次，同比增長１％；旅遊總收入１６８億元，同比增長５％。
與此形成對比的是，七天假日，重慶接待遊客２１７５．３８萬人次，同比增長４３．７６％；旅遊總收入５４．６４億元，同比增長４５．３３％。湖北接待遊客９３２．６８萬人次，同比增長３９．１２％以上；旅遊總收入３１．８７億元，同比增長４６．０８％。廣西、海南、貴州、雲南、甘肅、新疆等省區市旅遊接待和收入均實現兩位數以上的強勁增長。
民俗傳統放光彩, 自駕旅遊成常態
正月初一，陝西法門寺景區接待遊客量２１．６萬人次；浙江靈隱景區接待５．８２萬人次，同比增長３８．９％；海南南山景區接待遊客３．５１萬人次，同比增長１５．４５ ％。各地深入挖掘春節傳統文化內涵，迎春祈福活動、廟會、燈會、文藝匯演、社火巡演、民俗藝術節、迎春花展、藝術焰火大賽等活動，進一步繁榮著假日旅遊市場。
統計顯示，春節鄉村民俗遊深受喜愛。 ７天裡，北京鄉村民俗旅遊接待７６．２６萬人次，同比增長１０％；旅遊收入７５３２萬元，同比增長８％。上海豫園旅遊商城燈會活動接待遊客２７０餘萬人次，同比增長１２％。山東“賀年福、賀年宴、賀年樂、賀年禮、賀年遊”等賀年會五大產品在全省範圍紅火展開。
春節出遊，既講團圓，更講個性。遊客更加註重個性化、體驗化和休閒化的自助旅遊方式，休閒度假、探親訪友的自駕旅遊、家庭式自助遊和散客式自助遊成為常態。
據統計，春節期間，天津市遊客自助遊比例同比增長３５％。上海九條高速公路道口進滬客車同比增長２１．８５％。黑龍江“酒店＋景點”自助旅遊人數，已超過旅行社組團旅遊人數。四川攀枝花“陽光旅遊”持續火爆，從成都、昆明等地來“曬太陽”的自駕游客絡繹不絕。雲南自駕出遊數量大幅上漲，部分地區道路、住宿、餐飲及景區景點接待壓力增加。大理、西雙版納自駕游車輛２４日分別達５５６３４輛次和５０１７輛次。
出境過大年成時尚, 免稅遊跨境購物搶眼
據全國假日辦統計，與往年相比，２０１２年春節選擇出境旅遊遊客數量明顯增多，到境外旅游過春節漸成氣候，出境旅遊成為春節出遊熱點。歐美等地紛紛舉行迎合中國龍年春節的節慶活動和儀式，如巴黎奧利機場和戴高樂機場為中國遊客鋪上紅毯、美國加州迪士尼樂園為中國遊客準備了新年大餐和煙花表演等。據韓國旅遊發展局介紹，本次春節長假期間，中國遊客約４．５萬人，比去年高出三成多。
春節期間，上海口岸旅客出境保持高峰運行，截至２７日上午，已有超過１４萬人次出境，同比增長２０％以上。 ２５日至２８日，上海市出境游團隊３１２８個，出境６４３３４人次，同比增長１１．５９％。江蘇省春節期間歐美出境游同比增長２０％左右，蘇州全市旅行社組團出境旅遊共６６９０人次，同比增長３６％。長春市民出境游熱情超過國內游，通過旅行社組團赴日本、韓國、澳大利亞、新西蘭、阿聯酋等國家及港澳台地區旅遊受到青睞。
購物遊特別是免稅購物、跨境購物遊，成為春節旅遊消費一大特點。三亞、海口免稅店的開業，使體驗濱海度假、樂享免稅購物，成為一種旅遊時尚。據統計，春節假日期間，三亞免稅店日均進店遊客超１萬人，高峰時段日均進店遊客超２萬人。深圳赴港掃貨潮更是熱上加熱，由於部分商品“深港物價倒掛”，深圳市民赴港消費習慣逐漸改變，赴港採購日用品食品明顯增多。
國內旅遊市場不斷升溫, 民俗等短線遊持續火熱
北京１月２４日,大年初二是龍年春節黃金周第三天，國內旅遊市場在濃厚的節日氣氛中不斷升溫，以家庭自助遊為主的民俗、文化、美食、溫泉等短線遊持續火熱。
１月２４日１９時,從全國假日旅遊部際協調會議辦公室獲悉，春節長假第三天，全國各地闔家出遊喜氣洋洋，全國各大景區遊客人數明顯多於除夕和初一。全家集體出遊、自駕游、自助遊呈上升趨勢。民俗、文化、美食旅遊及滑雪、溫泉等城市周邊短線遊火熱。
北京春節黃金周,旅遊收入34億元, “到達人氣”最旺
北京,１月２８日,農曆龍年春節黃金周，北京旅遊市場迎來經濟和社會效益雙豐收。黃金周７天，北京市各主要景區、公園共接待中外遊客８２７萬人次，旅遊總收入３４億元，雙雙創歷史新高。
北京市旅遊委假日辦,２８日發布數據，從１月２２日除夕至１月２８日大年初六，北京市主要景區、公園、廟會和滑雪場接待旅遊總人數達到８２７萬人次，比去年同期增長２％，旅遊總收入３４億元，同比增長９．３％。
北京春節黃金周旅遊收入34億元”到達人氣”最旺
春節黃金周全國道路運客3.42億人次, 無滯留現象
北京：春節“黃金周”前4天,共有3711萬人次出行
黃金周前四天,上海共接待205萬遊客, 同比增5.67%
２０１２年春節,中國節日市場供應充足，品種豐富，促銷活動精彩紛呈，亮點突出，市場運行平穩，繁榮興旺。
中國商務部,２８日發布的監測顯示，除夕至正月初六，全國重點零售和餐飲企業銷售額４７００億元，比２０１１年春節期間,增長１６．２％。
促銷活動精彩紛呈
龍年春節期間，各地商貿企業抓住春節旺銷時機，以金龍賀歲為主題，開展豐富多彩、年味濃郁的促銷活動。
河北開展“年貨進社區”活動，把傳統年貨送到居民家中。天津市舉辦具有民族特色的活動達１２００多項。
北京、吉林、青島、大連等地舉辦豐富多彩的年貨大集，銷售額同比分別增長１５．５％、１７．９％、１８．１％和１４．２％，廣西、河北、陝西銷售額同比分別增長２４．６％、２４％和２２．３％，遼寧、甘肅、新疆增幅也在兩成以上。
商品市場亮點突出
春節商品市場消費呈現品牌、時尚、個性化特點，冬季服飾、年節食品、金銀珠寶、時尚數碼及家電等商品全面熱銷。
商務部重點監測零售企業數據顯示，服裝、金銀珠寶、食品銷售額同比分別增長１８．７％、１６．４％和１６．２％。
賀歲金條、金元寶、擺件、“龍元素”飾品等受到消費者熱捧，北京菜百節日期間金銀珠寶銷售同比增長５７．６％。天津金元寶商廈、上海天寶龍鳳銀樓和瀋陽商業城分別增長６６．７％、６１．８％和５８．１％。
針對冬季服飾推出的各種促銷活動,受到消費者青睞，山東銀座商城服裝和鞋帽類銷售,同比分別增長２７．４％和２２．４％，江蘇中央新亞百貨服裝銷售,同比增長４２ ．８％。
時尚數碼、家電類產品銷售不俗，３Ｄ彩電、單反相機以及新上市的蘋果第四代升級版手機（ｉｐｈｏｎｅ４ｓ）等智能型手機,受到消費者歡迎。宏圖三胞通訊器材類,銷售同比增長７０．５％，湖南步步高和湖北中百電器家電銷售同比,分別增長４６．６％和４５．４％。
休閒娛樂文化消費漸成主流
逛廟會、民俗展、讀書、觀影等文化消費,成為百姓過年的熱門選擇。
北京大觀園紅樓廟會,接待遊客１０萬人次，天津古文化街客流,超過１２０萬人次。黑龍江博物館“年俗—龍年春節特展”、南京夫子廟“天燈祈福”展現傳統年俗文化，讓市民品足年味。上海市圖書館２０００多座位,座無虛席，青島各大書店,顧客更是絡繹不絕。北京近８０家影院,推出兩元票，讓普通百姓大過眼癮，寧波影都,日均４０００多人,樂享春節電影大餐。
滑雪、泡溫泉受到居民寵愛。湖南灰湯溫泉、遼寧王宮溫泉客房入住率,保持在９６％以上，重慶仙女山、金佛山高山滑雪景區,接待遊客４萬多人。
餐飲消費,紅紅火火
“年夜飯”成為春節餐飲市場的主打戲，並帶動商家,紛紛推出豐富多彩的特色飲食服務。
北京全聚德、鴻賓樓等老字號企業,推出了不同檔次、不同風味和規格的年夜飯套餐，並輔之以贈禮、表演等活動，讓消費者的胃口和精神“雙豐收”。
青島、臨沂各大酒店,推出具有龍年文化寓意的“金龍騰飛宴”、“金龍納福宴”等主題年夜飯，深受消費者歡迎。重慶、長春的一些酒店,根據客人需求推出的“綠色”、“健康”年夜飯，滿足了人們追求營養、追求健康的需要。 “親情、友情、愛情”成為河北、天津、重慶、青海、新疆等地餐飲企業在年夜飯之外招攬客戶的新招牌，家宴、親友宴、婚壽宴等,讓人們在觥籌交錯中,深切感受濃情蜜意。
農村市場繁榮活躍
惠農政策及農民收入水平提高，龍年春節,農村市場紅火熱鬧。北京延慶縣開展“喜迎龍年，購物惠民大行動”主題促銷活動，門頭溝舉辦“金龍送祝福，年貨進萬家”活動，讓農民朋友在家門口,就能置辦到品種多樣、質優價廉的各色年貨。
青島３０００多戶日用消費品農家店,在農村開展的“萬村千鄉趕年集”活動，使農民消費者近距離感受到購物的便利。在江蘇、山東等地，駕車串門、網絡購物、刷卡消費等新型消費活動,讓農民們過年的韻味,新潮又時尚。
生活必需品市場運行平穩
春節期間，全國３６個大中城市主要生活必需品市場供應充足，品種豐富，運行總體平穩。
商務部監測，與節前一周相比，蔬菜批發價格上漲３．７％。羊肉、豬肉、牛肉批發價格分別上漲０．６％、０．５％和０．４％。豆油零售價格上漲０．２％，花生油、菜子油零售價格均上漲０．１％。
白條雞、雞蛋零售價格均下降０．１％。小包裝麵粉零售價格下降０．２％，小包裝大米、食糖零售價格持平。
春節期間,全國各地消費市場,“紅紅火火購銷兩旺”
北京,１月２５日,節日的中國消費市場，怎一個“火”字了得，商廈“火”、旅遊“火”、飯店“火”、就連農村超市也“火”了起來。節日期間,在全國各地,見證了春節消費市場的紅火場面。
成都：旅遊火爆賽商廈
成都,春節期間，許多市民都將逛街購物作為自己的節日活動之一。今天是大年初三，記者走訪成都多家商場發現，櫃檯前人頭攢動，收銀台前長長的隊伍不見首尾，連停車場也車位難尋。
商務部:節日市場消費旺盛供應充足, 價格穩中微漲
1月24日,從商務部獲悉,從除夕,至大年初二,全國節日市場消費旺盛、商品供應充足。春節期間,北京物美、京客隆、家樂福等大型超市銷售額平穩增長,其中休閒食品、糖果、飲料、海鮮、熟食、白酒等商品出現熱銷。據北京市商務委監測顯示,除夕和大年初一,這兩天,北京的商業企業進賬15.3億元,同比增長15.2%。
上海春節黃金周旅遊收入29.64億元,同比增10.4% ,2012年01月29日,2012年春節黃金周，申城洋溢著濃濃的節日氛圍，旅遊市場也是一片火熱。來自市假日辦的最新統計顯示，春節黃金周七天，上海市共接待遊客314.2萬人次，同比增長3.2%；實現旅遊收入29.64億元，同比增長10.4%。
春節期間，上海各區縣的主要景點,圍繞春節文化和龍年主題，挖掘傳統民俗，推出了百餘項內容豐富、充滿年味的節慶活動，深受市民遊客青睞。東方明珠廣播電視塔舉辦“龍年新春廣場天天演”活動，累計接待遊客12.7萬人次，同比增長9%。上海新天地推出了“龍賀新禧，大愛天地”主題活動和“龍獅表演大巡遊”，接待遊客30餘萬人次。上海歡樂谷的“2012新春歡樂盛典”吸引遊客4.52萬人次。而豫園旅遊商城的2012新春民俗藝術燈會活動，累計接待遊客270餘萬人次，同比增長12%。節日七天，本市各主要公園累計接待遊客289.74萬人次。
與此同時，上海大劇院、東方藝術中心、上海音樂廳、藝海劇院等演出場所在春節黃金周推出了多場龍年新春低價票演出，讓廣大市民遊客在長假期間享受文化的饕餮盛宴。 “時空之旅”在節日期間天天加演，接待遊客11萬人次，同比增長10%。
借助動車、高鐵、高速等便捷交通網絡，“旅遊同城化”大幅提速，外埠來滬遊客保持持續增長。據統計，今年春節七天，本市九條高速公路道口進滬客車47.42萬輛次，同比增長21.85%。民航抵達旅客61.91萬人次，同比增長3%。陸上長途客運抵達旅客41.51萬人次，同比增長6%。
春節假日期間，豐富的旅遊產品,為假日市場集聚了大量人氣，旅遊拉動消費的作用不斷顯現，旅遊收入增長幅度,明顯大於人數增長幅度，購物消費比重佔半壁江山。據市假日辦抽樣調查，來滬遊客在滬期間,人均消費為943元，同比增長7%，其中,購物消費佔44%。
上海市民在春節黃金周出遊的熱情,持續高漲，出境游繼續火熱，國內旅遊呈現“南北兩頭熱”的態勢。從上海市各主要旅行社的銷售情況看，國內旅遊目的地，南方的雲南、海南、廈門等地,備受遊客青睞，北方的哈爾濱、吉林、長春等地的冰雪旅遊產品,深受市民喜愛。
1月15日至28日，通過上海市出國（境）遊組團旅行社組織的出國（境）組團人數和組團批數分別為64334人次、3128批次，分別同比增長11.59%、0.58%。
上海：春節黃金周旅遊收入超過29億元
YI-ZHAN國際旅行社,陳,手機號碼:+0086-13901623260;
1779642876@qzone.qq.com;1779642876@qq.com
2012 Spring Festival Golden Week travel market overview, January 29, 2012, Beijing, January 28 at 7 pm, inter-ministerial coordination meeting of National Holiday Tourism Office, issued a travel Year 7 communications, announced the successful conclusion of the 2012 Chinese New Year holiday . Overall, self-driving tour into the norm, leaving New Year ahead, into fashion, for the Spring Festival Golden Week 2012, an important feature of tourism.
Tourism continues to grow, the western growth, come from behind
According to the National Holiday Office statistics show, the Spring Festival Golden Week holiday tourism market continues to grow, the obvious effect of stimulating consumption, tourism, colorful folk festivals, outbound travel, driving, sustained hot Walks. According to incomplete statistics, the Spring Festival holiday seven days, Beijing tourists 8.27 million passengers, an increase of 2%; total tourism income of 3.4 billion yuan, up 9.3%. Tianjin 4,000,400 tourists trips, an increase of 5.31%; tourism revenues 3.297 billion yuan, an increase of 10.1%. Shanghai tourists 3.142 million passengers, up 3.2%; tourism revenues 2.964 billion yuan, up 10.4%. Guangdong tourists 26,630,000 passengers, an increase of 1%; tourism revenue 16.8 billion yuan, an increase of 5%.
In contrast with this, seven days holiday, Chongqing tourists 21,753,800 passengers, an increase of 43.76%; tourism revenues 5.464 billion yuan, an increase of 45.33%. Hubei tourists 9,326,800 passengers, an increase of 39.12% or more; tourism revenues 3.187 billion yuan, an increase of 46.08%. Guangxi, Hainan, Guizhou, Yunnan, Gansu, Xinjiang and other provinces tourist reception and double-digit revenue growth over the strong.
Folk tradition to shine, car travel into the normal
The first day, the amount of tourists scenic spots in Shaanxi Famen 216,000 people; Zhejiang Lingyin scenic reception 58200 passengers, an increase of 38.9%; Hainan Nanshan scenic tourists 35,100 passengers, an increase of 15.45 %. Dig around the culture of traditional Chinese New Year, Spring Festival prayer activities, festivals, carnivals, cultural performances, community fire tour, folk festivals, winter jasmine exhibition, art fireworks contest and other activities to further the prosperity of the holiday tourism market.
Statistics show that rural folk Spring Festival travel loved. 7 days, Beijing received 762,600 rural folk tourist trips, an increase of 10%; tourism revenue 75,320,000 yuan, an increase of 8%. Shanghai Yuyuan Tourist Mart Lantern Festival activities tourists more than 270 million passengers, an increase of 12%. Shandong “New Year’s blessing, festive dinner, happy New Year, Chinese New Year ceremony, New Year Tour” will be five major products such as Chinese New Year fire started in the province.
Spring Festival travel, both about the reunion, more about personality. Visitors pay more attention to personal experience of travel and leisure-oriented self-help approach, leisure, travel by car to visit relatives and friends, family and FIT Tours tour buffet become the norm.
According to statistics, during the Spring Festival, the proportion of Tianjin Tours visitors grew 35%. Shanghai highway crossing Jinhu nine passenger cars grew 21.85%. Heilongjiang “hotel + Attractions” self-help tourists, tour groups over the number of tourists. Panzhihua, Sichuan, “Sunshine Tour” continued to hit, from Chengdu, Kunming and other places to “sun” of visitors by car. Substantial increase in the number of Yunnan travel by car, some local roads, accommodation, dining and scenic spots received increased pressure. Dali, Xishuangbanna, 24 vehicles were traveling by car up to 55 634 motorcycles and 5017 motorcycles.
A celebration into a stylish exit, eye-catching cross-border shopping duty-free travel
According to the National Holiday Office statistics, compared with previous years, 2012 Spring Festival selection significantly increased the number of outbound tourists to travel abroad were gradually the New Year, Spring Festival travel outbound tourism to become hot. Europe and America have to cater to Chinese Dragon at Chinese New Year festivals and rituals, such as Paris Orly and Charles de Gaulle airport for Chinese tourists covered with red carpet, Disneyland, California United States prepared for the Chinese New Year dinner and tourists fireworks, etc. . According to the Korea Tourism Development Bureau, The New Year holiday period, about 4.5 million Chinese tourists, more than 30% higher than last year.
During the Spring Festival, Shanghai Port to maintain peak operating outbound passengers, as of Tuesday morning, leaving more than 140 000, an increase of 20%. 25 to 28, 3128, Shanghai outbound team, leaving 64,334 passengers, an increase of 11.59%. Jiangsu Province during the Spring Festival travel abroad in Europe and America grew 20%, Suzhou city’s travel agencies and tourist groups a total of 6690 people, an increase of 36%. Changchun public enthusiasm over China outbound travel through a travel agent tour to Japan, Korea, Australia, New Zealand, the United Arab Emirates and Hong Kong, Macao, Taiwan and other countries are popular tourist areas.
Shopping tour in particular, tax-free shopping, cross-border shopping trip, as a major feature of the Spring Festival tourism consumption. Sanya, Haikou, the opening of duty-free shops, the seaside resort experience, music to enjoy duty-free shopping has become a tourist fashion. According to statistics, during the Spring Festival holiday, Sanya duty-free day visitors into the store over 1 million visitors during peak hours daily over 2 million people into the store. Shenzhen to Hong Kong cargo sweeping is hot on the heat wave, as some of the goods, “Shenzhen-Hong Kong price inversion”, Shenzhen residents to Hong Kong consumer habits change gradually to Hong Kong to purchase food commodities increased significantly.
Domestic tourism market continues to heat up, folk and other short-term travel continued hot
Beijing January 24, Great Year of the Dragon Chinese New Year Golden Week on the third day, the domestic tourism market in the festive atmosphere heats up, family-oriented folk Walks, culture, cuisine, hot springs and other short-term travel continued hot.
At 19:00 on January 24, from the inter-ministerial coordination meeting of National Holiday Tourism Office was informed that the third day of Chinese New Year holiday, travel joyous whole family around the country, the country was higher than the number of tourists in major scenic spots, and who started New Year’s Eve. Family group travel, driving, self-help travel on the rise. Folk, culture, food tourism and skiing, hot springs and other cities around the short-term travel hot.
Beijing Spring Festival Golden Week, tourism income of 3.4 billion, “arrive popularity ‘most popular
Beijing, January 28, Lunar New Year of the Dragon Chinese New Year Golden Week, Beijing tourism market ushered in the economic and social benefits bumper. Golden Week 7 days, Beijing’s major attractions, the park received 8.27 million foreign tourists trips, total tourism income of 3.4 billion, both record highs.
Beijing Municipal Tourism Committee Holiday Office, 28 released data from January 22 to January 28 New Year’s Eve New Year six major scenic spots in Beijing, parks, festivals and ski tourism received the total number of 8.27 million passengers, compared with last year. growth of 2% over the same period, total tourism income of 3.4 billion yuan, up 9.3%.
Beijing Spring Festival Golden Week tourism income of 3.4 billion “to reach popular ‘most popular
During week Chinese New Year Golden passenger road transport 342 million passengers, no retention phenomenon
Beijing: Chinese New Year “Golden Week” the first four days, a total of 37.11 million passengers travel
Four days before Golden Week, Shanghai received 2.05 million tourists, up by 5.67%
2012 Spring Festival, Chinese holiday markets are well supplied, species richness, colorful promotional activities, highlights outstanding, the market runs smoothly, and prosperity.
Chinese Ministry of Commerce, 28 release monitoring shows that New Year’s Eve to the sixth month, the national focus on retail sales of catering enterprises and 470 billion yuan, more than during the Spring Festival in 2011, an increase of 16.2%.
Colorful promotional activities
Year of the Dragon during the Spring Festival, Chinese New Year around the strong sales of trade enterprises to seize the opportunity to dragon New Year theme, carry out a variety, rich in flavor promotional activities.
Hebei to carry out “stocking into the communities”, the traditional New Year to the residents of the home. Tianjin held with national characteristics of 1200 a number of activities.
Beijing, Jilin, Qingdao, Dalian to host a variety of stocking a large set, sales were up 15.5%, 17.9%, 18.1% and 14.2%, Guangxi, Hebei, Shaanxi, sales up increased by 24.6%, 24% and 22.3%, Liaoning, Gansu, Xinjiang is also increased by more than two.
Highlights outstanding commodity markets
Consumer goods market, the brand New Year presents, fashion, personal characteristics, winter clothing, festivals, food, gold and silver jewelry, fashion and home appliances such as digital full hot commodity.
Monitoring by Ministry of Commerce data show retail, apparel, jewelry, food sales were up 18.7%, 16.4% and 16.2%.
Lunar New Year gold bars, gold ingots, ornaments, “Dragon element” touted by consumers such as jewelry, Beijing cuisine hundred gold and silver jewelry sales during the holiday season rose 57.6%. Tianjin gold ingot commercial, Shanghai and Shenyang Tempo Dragon House Commercial City Bank increased 66.7%, 61.8% and 58.1%.
Winter clothing for a variety of promotional activities launched by the consumers, Shandong Silver Plaza clothing and footwear category sales were up 27.4% and 22.4%, Jiangsu Central Asia department store apparel sales of new, up 42 .8%.
Fashion digital, home appliance sales good, 3D TV, the new SLR camera and the listing of an upgraded version of Apple’s fourth-generation mobile phone (iphone4s) and other smart phones by consumers. Hongtusanbao communications equipment, sales rose 70.5%, Hunan and Hubei in backgammon 100 electrical appliance sales up, were up 46.6% and 45.4%.
Had become the mainstream entertainment and cultural consumption
Visiting the temple, folklore show, reading, cinema and other cultural consumption, become a popular choice for people in the New Year.
Beijing Grand View Garden Red Temple, 10 million tourists, passenger flow of Tianjin Ancient Culture Street, more than 1.2 million. Heilongjiang Museum “was vulgar – Year of the Dragon Chinese New Year Exhibition”, Nanjing Confucius Temple “day light blessing” to show tradition in popular culture, public goods full in flavor. Shanghai library more than 2,000 seats, packed, Qingdao, bookstores, the customer is an endless stream. Beijing nearly 80 theaters, the introduction of two yuan ticket, so that ordinary people greater than the eye addiction, Ningbo Cinema, more than 4,000 people daily, fun movie to enjoy the Spring Festival dinner.
Skiing, hot springs by the residents favor. Hunan gray soup hot, Liaoning palace spa room occupancy rate remained at 96% or more, Chongqing Fairy Hill, the Golden Buddha mountain ski area, more than 40,000 tourists.
Food and beverage consumption, is booming
“New Year” as the Spring Festival’s main food market, drama, and promote the business, have been offering a variety of features catering services.
Beijing Quanjude, Hongbin Lou and other long-established business, offering different grades and different specifications of the flavor and dinner packages, and supplemented by gifts, performances and other activities, so that the consumer’s appetite and the spirit of “double harvest.”
Qingdao, Linyi major hotels, has launched the Year of the Dragon cultural meaning “dragon off Banquet”, “Dragon Nafo feast,” etc. New Year, are very popular. Chongqing, Changchun, some of the hotel, upon demand launch of the “green”, “healthy” dinner, meet the people’s pursuit of nutrition and the pursuit of health needs. “Family, friendship, love,” as Hebei, Tianjin, Chongqing, Qinghai, Xinjiang and other places outside catering business to attract customers in the New Year new signs, dinner, family and friends feast, marriage birthday, so that people Gongchoujiaocuo, deep feel sweetly.
Active in the rural market boom
Preferential agricultural policy and farmers’ income levels, the Dragon Chinese New Year, the rural market booming lively. Beijing Yanqing County to carry out “celebrate the Year of the Dragon, shopping Huimin action” theme promotions, Mentougou held “dragon send blessings, stocking Households’ activities, farmers and friends at home, repairing to the species can be varied, high quality cheap colored stocking.
Qingdao, more than 3,000 farm households consumer goods stores, in rural areas of the “Ten Thousand Villages was set to catch” activities, so that farmers feel the consumer the convenience of shopping close. In Jiangsu, Shandong and other places, car stopping, online shopping, credit card spending and other new consumer activities, so that farmers are New Year’s charm, trendy and stylish.
Necessities of the market running smoothly
During the Spring Festival, 36 major cities an adequate supply of daily necessities market, species richness, the overall smooth running.
Department of Commerce to monitor, compared with the week before, the wholesale price of vegetables rose 3.7%. Lamb, pork, beef, wholesale prices rose 0.6%, 0.5% and 0.4%. Retail prices rose 0.2% soybean oil, peanut oil, rapeseed oil retail prices rose 0.1%.
Fresh whole chicken, eggs, retail prices were down 0.1%. Small packing flour retail prices fell 0.2%, small package of rice, sugar retail prices were flat.
During the Spring Festival, the consumer market around the country, “booming Gouxiaoliangwang”
Beijing, January 25, the feast of the Chinese consumer market, how a “fire” Zile, commercial “fire”, tourism “fire”, hotel “Fire,” but also in rural supermarkets, “fire” again. During the holiday season around the country, witnessed the booming consumer market, the Spring Festival scene.
Chengdu: hot season commercial tour
Chengdu during the Spring Festival, many people will go shopping as one of their festivals. Today is New Year 3, the reporter visited several stores found in Chengdu, the counter full of people, the cashier of the team but not a long tail, and even parking spaces are also hard to find.
Department of Commerce: an adequate supply of holiday consumer spending strong, stable prices edged up
January 24, learned from the Ministry of Commerce, from New Year’s Eve, Tai Year, the national holiday market, strong consumer goods supply. During the Spring Festival, Beijing Wu Mart, Jingkelong, Carrefour and other large supermarket sales grew steadily, including snack foods, candy, beverages, seafood, cooked food, liquor and other goods there selling. According to the monitoring of the Beijing Municipal Commission of Commerce show that New Year’s Eve and New Year’s Day, two days, Beijing’s commercial enterprises fetched 1.53 billion yuan, an increase of 15.2%.
Shanghai Spring Festival Golden Week tourism revenues 2.964 billion yuan, up by 10.4%, January 29, 2012, 2012 Chinese New Year Golden Week, Shanghai is filled with a thick atmosphere of the festival, is a hot tourism market. Holiday Office from the city’s latest statistics show that Chinese New Year Golden Week, seven days in Shanghai passengers were tourists 3.142 million, an increase of 3.2%; tourism revenue 2.964 billion yuan, up 10.4%.
During the Spring Festival, Shanghai districts and counties of the main attractions, culture and around the Chinese New Year Year of the Dragon theme, tap traditional folk, launched more than one hundred rich, full flavor of the festival was well received by citizens tourists. Oriental Pearl TV Tower held “Chinese New Year Year of the Dragon Square every day speech” activities, a total of 127,000 tourists trips, an increase of 9%. Shanghai Xintiandi launched “Dragon Happy New Year, love heaven and earth” theme and the “Lion Dance Parade performing” tourists more than 30 million. Shanghai Happy Valley’s “Happy Chinese New Year Festival 2012” to attract tourists 45 200 people. The Yuyuan Tourist Mart’s 2012 Chinese New Year Lantern Festival activities, folk art, a total of more than 270 million people of tourists, an increase of 12%. Festival seven days, the main city park tourists 2,897,400 total times.
At the same time, Shanghai Grand Theatre, Shanghai Oriental Art Center, Shanghai Concert Hall, Shanghai Art Theatre and other venues in the Chinese New Year Golden Week launched more than cheap tickets New Year Year of the Dragon performance, so that the general public visitors to enjoy during the holiday gluttonous feast of culture . “Cosmic Voyage” in the encore every day during the holiday season, 110,000 tourists, an increase of 10%.
By scooters, high-speed rail, high speed and other convenient transportation network, “tourism city” significantly speed, sustained growth in other towns visitors to Shanghai. According to statistics, the Chinese New Year, seven days a highway crossing Jinhu nine city bus 474,200 times, an increase of 21.85%. 619 100 air passengers arriving passengers, an increase of 3%. Land-based long-distance passenger arriving passengers 415,100 passengers, an increase of 6%.
Chinese New Year holiday period, the wealth of tourism products, the market for the holiday gathering a lot of popularity, stimulating consumption, tourism has steadily emerged, tourism revenue growth, significantly greater than the growth rate, accounting for half the proportion of shopping. According to City Holiday Office sample survey, tourists coming to Shanghai in Shanghai, the per capita consumption of $ 943, up 7%, of which 44% of shopping.
Shanghai Spring Festival Golden Week public enthusiasm for travel, continues to climb, to hot outbound and domestic tourism show “North-South two hot” trend. From all the major travel agencies in Shanghai sales, the domestic tourist destination, South Yunnan, Hainan, Xiamen and other places, much favored by tourists, north of Harbin, Jilin, Changchun, ice and snow tourism products, loved by the public.
January 15 to 28, through Shanghai (border) tour group travel organizations (border) group number and group number of batches were 64,334 people, 3128 batch, respectively, an increase of 11.59%, 0.58%.
Shanghai: Chinese New Year Golden Week tourism revenue over 2.9 billion yuan
YI-ZHAN International Travel, Chen, mobile phone number: +0086-13901623260;
1779642876@qzone.qq.com; 1779642876@qq.com