E-mail:email@example.com;firstname.lastname@example.org; www.google.com – (British, A British colony) Omnipotent Blonde Babes Chen’s family Helicopter Empire (Australia & America) Holdings Group INC www.google.com – (British, A British colony) Omnipotent Blonde Babes Chen’s family Helicopters Empire (Australia & America) Holdings Group INC Board of Directors, President Chen: TEXT ONLY, phone: 0086-13901623260 (Chinese / Mandarin); 改革时期 受命于危难之际,乔布斯果敢地发挥了行政总裁的权威，大刀阔斧地进行改革。他首先改组了董事会,做出一件令人们瞠目结舌的大事——抛弃旧怨，与苹果公司的宿敌微软公司握手言欢，缔结了举世瞩目的“世纪之盟”，达成战略性的全面交叉授权协议。 乔布斯因此,再度成为《 时代》周刊的封面人物。 接着，他开始推出了新的电脑。 1998年，iMac背负着苹果公司的希望，凝结着员工的汗水，寄托着乔布斯振兴苹果的梦想，呈现在世人面前。它是一个全新的电脑，代表着一种未来的理念。半透明的外装，一扫电脑灰褐色的千篇一律的单调，似太空时代的产物，加上发光的鼠标，以及1299美元的价格标签，令人赏心悦目……不愧是苹果设计，标新立异，非同凡响。 为了宣传，乔布斯把笛卡尔的名言“我思故我在”,变成了iMac的广告文案 I think, therefore iMac！由此,成了广告业的经典案例。 新产品,重新点燃了苹果机拥戴者们的希望。三年来,他们一直在等待的东西出现了，iMac成了当年最热门的话题。 1998年12月，iMac荣获《 时代》杂志“1998最佳电脑”称号，并名列“1998年度全球十大工业设计”第三名。 乔布斯,1999年,乔布斯推出了第二代iMac，有着红、黄、蓝、绿、紫五种水果颜色的款式供选择，一面市,就受到用户的热烈欢迎。 1999年7月,推出的外形蓝黄相间，像漂亮玩具一样的笔记本电脑iBook,在市场上,迅即受到用户追捧。iBook融合了iMac独特的时尚风格、最新无线网络功能(WLAN),与苹果电脑在便携电脑领域的全部优势，是专为家庭和学校用户设计的“可移动iMac”。 1999年10月,iBook夺得“美国消费类便携电脑”市场第一名,在《 时代》杂志举行的“1999年度世界之最”评选中，荣获“年度最佳设计奖”。 在乔布斯的改革之下，“苹果”终于实现盈利。乔布斯刚上任时，苹果公司的亏损,高达10亿美元，一年后,奇迹般地盈利3.09亿美元。 1999年1月，当乔布斯宣布,第四财政季度,盈利1.52亿美元，超出华尔街的预测38%时，苹果公司的股价,立即攀升，最后,以每股4.65美元收盘，舆论哗然。苹果电脑在PC市场的占有率,已由原来的5%,增加到10%。 1997年，乔布斯被评为“最成功的管理者”。越来越多的业界同仁认同了此观点。甚至,连当初将乔布斯挤出苹果公司的斯卡利,情不自禁地赞叹：“苹果的逆转,不是骗局，乔布斯干得绝对出色。苹果又开始回到原来的轨道。” 但是,苹果已经无法挽回通用电脑竞争上的败局了。 乔布斯成为一个奇迹，这个奇迹将继续进行下去。他总是给人以不断地惊喜，无论是开始,还是后来，他天才的电脑天赋；平易近人的处世风格；绝妙的创意脑筋；伟大的目标；处变不惊的领导风范,筑就了苹果企业文化的核心内容，苹果公司的雇员,对他的崇敬简直就是一种宗教般的狂热。 雇员甚至对外面的人说：我为乔布斯工作（I work for Jobs）！ 2003年，人们预言，乔布斯将第三次登上《 时代》杂志封面。 宣布辞职-2011年8月24日，史蒂夫·乔布斯向苹果董事会提交辞职申请。他在辞职信中,建议由首席营运长Tim Cook接替他的职位。乔布斯在辞职信中表示，自己无法继续担任行政总裁，不过,自己愿意担任公司董事长、董事或普通职员。苹果公司股票暂停盘后交易。乔布斯在信中,并没有指明辞职原因,他一直都在与胰腺癌作斗争。2011年8月25日，苹果宣布:他辞职，并立即生效，职位由蒂姆·库克（Tim Cook）接任。同时,苹果宣布任命史蒂夫·乔布斯为公司董事长，蒂姆·库克将担任董事。 辞职信 To the Apple Board of Directors and the Apple Community: 致苹果董事会及苹果社区： I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come. 我曾经说过，如果有一天我不再能履行作为苹果CEO的职责和期望，我会是第一个告诉你们知道的人。不幸的是，这一天到来了。 I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. 在此，我宣布从苹果CEO的职位上辞职，如果董事会同意，我将担任苹果董事会主席。 As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple. 针对接任者，我强烈建议执行我们制定的接任计划，提名蒂姆·库克为苹果CEO。 I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role. 我相信，苹果的未来将更加光明，更具创造力。我期待未来苹果的成功，也将为此尽自己的绵薄之力。 I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you. Steve (Source: Apple Inc.) 我在苹果结交了一些人生中最好的朋友，能和你们所有人一起共事这么多年，非常感谢你们。 与世长辞;逝世消息 北京时间2011年10月6日，苹果董事会宣布,前行政总裁乔布斯于当地时间10月5日逝世，终年56岁。 以下为苹果董事会声明(中译,附原版)： 苹果董事会声明 中译 原版 我们沉痛宣布，史蒂夫·乔布斯今天去世。史蒂夫的才华、激情和精力是无尽创新的来源，丰富和改善了我们的生活。世界因他无限美好。 他对妻子劳伦和家庭付出了极大的爱。我们向他的家人，以及所有被他的杰出天才,而触动的人表达哀悼之情。 逝世声明 原版 各界致辞 比尔盖茨： 惊闻乔布斯辞世的消息我深感悲痛。梅林达和我向史蒂夫的家人和朋友，以及向所有被史蒂夫的作品所打动过的人们，致以诚挚的慰问和哀悼。 史蒂夫和我相识,已经近30年，在此后的大半生中，我们一直是伙伴、同事，竞争对手和朋友。 很少有人对世界产生像乔布斯那样的影响，这种影响将是长期的。 对于我们这些有幸与乔布斯共事的人来说，这是一种无上的荣幸，我将深刻怀念乔布斯。 Facebook创始人兼首席执行官马克扎克伯格： “史蒂夫，感谢您作为一个导师和朋友所做的一切，谢谢你展展现出你的工作和努力,如何改变世界。我会想念你。” 微软联合创始人保罗艾伦： 向史蒂夫的朋友和家人致以深切慰问，我们失去了一个无与伦比的科技潮流先驱和导演者，他懂得如何创造出令人惊叹的伟大产品。 纽约市市长布隆伯格： 今晚，美国失去了一个天才，乔布斯的名字,将与爱迪生和爱因斯坦一同被铭记。他们的理念,将继续改变世界，影响数代人。在过去的四十年中，史蒂夫乔布斯一次又一次预见了未来，并把它付诸实践。乔布斯热情、信念和才识,重新塑造了文明的形态。 身世家族 乔布斯的生父,是来自叙利亚移民至美国的阿卜杜拉法塔赫·约翰·詹达利（Abdulfattah John Jandali）,与前妻乔安妮· 乔布斯生平像 辛普森（Joanne Simpson）所生的长子，根据2011年8月《 纽约邮报》采访了乔布斯的生父所述，当年,他们二人仍在威斯康辛大学（University of Wisconsin）就读，女友辛普森未婚怀孕，他虽希望和她结婚，但,遭女方父亲反对，因为,詹达利来自叙利亚。1955年，乔布斯生母辛普森,自行到旧金山将乔布斯,送予养父母保罗·乔布斯（Paul Jobs）和克拉拉（Clara）领养，养父母是加州蓝领工人，他们夫妇,对乔布斯不错，令乔布斯能够接受到良好的教育。 乔布斯出生两年后，其亲生父母才结婚,并生有一女，即乔布斯的胞妹，名叫莫娜·辛普森(Mona Simpson)，成年后,成为了作家，在1998年出版的图书《 好人》(A Regular Guy)中,将史蒂夫作为其主人公的原型。 1978年5月17日，乔布斯女友克里斯安·布伦南（Chris-Ann Brennan）,为他生下女儿丽莎·布伦南－乔布斯（Lisa Brennan-Jobs）。2000年，丽莎毕业于哈佛大学（Harvard University），是一名杂志专栏作家。乔布斯开始,并不承认丽莎是自己的亲生女儿，但后来,承认了自己与丽莎的父女关系。乔布斯后来,娶了斯坦福大学的工商管理硕士（MBA）劳伦·鲍威尔（Laurene Powell）为妻，并又生了三个孩子。 人物轶事 乔布斯（奥巴马左侧）出席奥巴马宴会 对于乔布斯的个人生活，至今,依旧没有相关数据可考，只知道,他是佛教徒。 乔布斯十分重视隐私。近年,他出席公开场合时,显得异常消廋，大众担心他癌症复发,令公司的股价下跌之际，他没有对自己的健康发言，只在2008年9月的Let’s Rock发布会中,以一句字幕──那些关于我死亡的报道内容,是太过夸张了（Reports of my death are greatly exaggerated）。 2009年1月18日，乔布斯给每位员工发了一封信，声称,自己的健康状况,远比想象的糟糕，需要暂时离开公司治疗，并相约“夏天再见”。消息一出，苹果的股价,当天便下跌将近10%。 2009年4月，乔布斯在田纳西州孟菲斯的卫理公会大学医院移植研究所（Methodist University HospitalTransplant Institute）接受了肝脏移植。恢复状况良好，现已恢复上班。 2009年6月30日，苹果称，在因病请假,近六个月以后，乔布斯已重返工作岗位。 2009年9月10日，乔布斯现身苹果2009秋季新品发布会。这是继就医治疗后，乔布斯第一次出席公司重大活动。 2011年1月17日，56岁的史蒂夫·乔布斯(Steve Jobs),通过邮件向公司员工传达了一个令人震惊的消息：董事会已经批准了他的病假，首席运营官蒂姆·库克(Tim Cook)将暂时负责所有苹果的日常运营。这是自2009年1月以来，乔布斯第二次抱病离开岗位。这两次病休，其间,仅相隔两年。苹果公司股票价格,在海外市场下跌了6%-8%。 2011年2月18日晚间，美国总统奥巴马宴请乔布斯等资讯科技业巨头。 2011年3月3日凌晨消息，苹果公司,于北京时间3月3日凌晨2点,在美国旧金山芳草地艺术中心召开特别发布会，发布全新的iPad 2平板电脑。苹果行政总裁乔布斯现身发布会现场，并在现场,展示一些iPad精品应用。此前，因胰腺癌的缘故，乔布斯在2011年1月再,次请病假。 2011年8月24日，苹果董事会宣布,行政总裁乔布斯辞职，由营运总裁库克接任，乔布斯被选为董事会主席。 著名演讲 史蒂夫 乔布斯(Steve Jobs)在斯坦福大学2005年毕业典礼上的演讲 我今天,很荣幸能和你们一起参加毕业典礼，斯坦福大学是世界上最好的大学之一。我从来没有从大学中毕业。说实话，今天,也许是在我的生命中,离大学毕业最近的一天了。今天,我想向你们讲述我生活中的三个故事。不是什么大不了的事情,只是三个故事而已。 第一个故事,是关于如何把生命中的点点滴滴串连起来。 我在Reed大学,读了六个月之后,就退学了，但是,在十八个月以后——我真正的作出退学决定之前，我还经常去学校。我为什么要退学呢？ 故事从我出生的时候讲起。我的亲生母亲,是一个年轻的，没有结婚的大学毕业生。她决定让别人收养我，她十分想让我被大学毕业生收养。所以,在我出生的时候，她已经做好了一切的准备工作。所以,我的养父母突然在半夜,接到了一个电话:“我们现在这儿有一个不小心生出来的男婴,你们想要他吗？”他们回答道: “当然！”但是,我亲生母亲随后发现，我的养母,从来没有上过大学,我的养父 甚至从没有读过高中。她拒绝签这个收养合同。只是在几个月以后,我的父母答应她,一定要让我上大学,那个时候她才勉强同意。 在十七岁那年,我真的上了大学。但是,我很愚蠢的选择了一个几乎和你们斯坦福大学一样贵的学校, 我父母还处于蓝领阶层，他们几乎把所有积蓄,都花在了我的学费上面。在六个月后, 我已经看不到其中的价值所在。我不知道我真正想要做什么,我也不知道大学能怎样帮助我找到答案。但是,在这里，我几乎花光了我父母这一辈子的 全部积蓄。所以,我决定要退学，我觉得这是个正确的决定。不能否认，我当时,确实非常的害怕，但是,现在回头看看，那的确是我这一生中最棒的一个决定。在我做出退学决定的那一刻，我终于可以不必去读那些-令我提不起丝毫兴趣的课程了。然后,我可以开始去修那些看起来有点意思的课程。 但是,这并不是那么浪漫。我失去了我的宿舍,所以,我只能在朋友房间的地板上面睡觉,我去捡可以换5美分的可乐罐，仅仅为了填饱肚子, 在星期天的晚上,我需要走七英里的路程，穿过这个城市,到Hare Krishna神庙（注：位于纽约Brooklyn中心）,只是为了能吃上好饭——这个星期,唯一一顿好一点的饭，我喜欢那里的饭菜。 我跟着我的直觉和好奇心走, 遇到的很多东西,此后,被证明是无价之宝。让我给你们举一个例子吧： Reed大学,在那时提供也许是全美国最好的美术字课程。在这个大学里面的每个海报, 每个抽屉的标签上面全都是漂亮的美术字。因为我退学了, 不必去上正规的课程, 所以,我决定去参加这个课程，去学学怎样写出漂亮的美术字。我学到了san serif ,和serif字体, 我学会了怎么样在不同的字母组合之中,改变空白间距, 还有怎么样才能作出最棒的印刷式样。那种美好、历史感和艺术精妙，是科学永远不能捕捉到的, 我发现,那实在是太迷人了。 当时,看起来这些东西在我的生命中，好像都没有什么实际应用的可能。但是,十年之后,当我们在设计第一台Macintosh电脑的时候,就不是那样了。我把当时我学的那些东西,全都设计进了Mac。那是第一台使用了漂亮的印刷字体的电脑。如果我当时没有退学, 就不会有机会去参加这个我感兴趣的美术字课程, Mac,就不会有这么多丰富的字体，以及赏心悦目的字体间距。因为Windows,只是照抄了Mac，所以,现在个人电脑才能有现在这么美妙的字型。 当然,我在大学的时候，还不可能把从前的点点滴滴串连起来,但是,当我十年后,回顾这一切的时候,真的豁然开朗了。 再次说明的是,你在向前展望的时候,不可能将这些片断串连起来；你只能在回顾的时候,将点点滴滴串连起来。所以,你必须相信,这些片断,会在你未来的某一天串连起来。你必须要相信某些东西：你的勇气、目的、生命、因缘……这个过程,从来没有令我失望,只是让我的生命更加地与众不同。 我的第二个故事,是关于爱和失去。 我非常幸运, 因为,我在很早的时候,就找到了我钟爱的东西。Woz,和我在二十岁的时候,就在父母的车库里面,开创了苹果公司。我们工作得很努力, 十年之后, 这个公司,从那两个车库中的穷小子,发展到了超过四千名的雇员、价值超过二十亿的大公司。在公司成立的第九年,我们刚刚发布了最好的产品,那就是Macintosh。我也快要到三十岁了。在那一年, 我被炒了鱿鱼。你怎么可能被你自己创立的公司炒了鱿鱼呢? 嗯,在苹果快速成长的时候，我们雇用了一个很有天分的家伙,和我一起管理这个公司, 在最初的几年,公司运转的很好。但是,后来,我们对未来的看法,发生了分歧, 最终,我们吵了起来。当争吵到不可开交的时候, 董事会站在了他的那一边。所以,在三十岁的时候, 我被炒了。在这么多人目光下,我被炒了。在而立之年，我生命的全部支柱,离自己远去, 这真是毁灭性的打击。 在最初的几个月里，我真是不知道该做些什么。我觉得,我很令上一代的创业家们很失望，我把他们交给我的接力棒弄丢了。我和创办惠普的David Pack、创办Intel的Bob Noyce见面，并试图向他们道歉。我把事情弄得糟糕透顶了。但是,我渐渐发现了曙光，我仍然喜爱我从事的这些东西。苹果公司发生的这些事情,丝毫的没有改变这些, 一点也没有。我被驱逐了，但是,我仍然钟爱我所做的事情。所以,我决定从头再来。 我当时没有觉察, 但是,事后证明，从苹果公司被炒,是我这辈子发生的最棒的事情。因为，作为一个成功者的负重感,被作为一个创业者的轻松感觉所重新代替, 没有比这更确定的事情了。这让我觉得如此自由, 进入了我生命中,最有创造力的一个阶段。 在接下来的五年里，我创立了一个名叫NeXT的公司, 还有一个叫Pixar的公司, 然后,和一个后来成为我妻子的优雅女人相识。Pixar制作了世界上第一个用电脑制作的动画电影——“玩具总动员”，Pixar现在,也是世界上最成功的电脑制作工作室。 乔布斯在ipad发布会上 在后来的一系列运转中,Apple收购了NeXT，然后,我又回到了Apple公司。我们在NeXT发展的技术,在Apple的今天的复兴之中,发挥了关键的作用。而且，我还和Laurence 一起,建立了一个幸福完美的家庭。 我可以非常肯定,如果我不被Apple开除的话，这些事情,一件也不会发生的。这个良药的味道,实在是太苦了，但是,我想病人需要这个药。有些时候, 生活会拿起一块砖头,向你的脑袋上猛拍一下。不要失去信仰。我很清楚,唯一使我一直走下去的，就是我做的事情,令我无比钟爱。你需要去找到你所爱的东西。对于工作是如此，对于你的爱人也是如此。你的工作,将会占据生活中很大的一部分。你只有相信自己所做的,是伟大的工作，你才能怡然自得。如果你现在还没有找到，那么继续找、不要停下来，只要全心全意的去找，在你找到的时候，你的心会告诉你的。就像任何真诚的关系，随着岁月的流逝,只会越来越紧密。所以继续找，直到你找到它，不要停下来！我 的第三个故事是关于死亡的。 当我十七岁的时候, 我读到了一句话：“如果你把每一天,都当作生命中最后一天去生活的话,那么,有一天,你会发现,你是正确的。”这句话,给我留下了一个印象。从那时开始,过了33 年，我在每天早晨,都会对着镜子问自己:“如果今天是我生命中的最后一天, 你会不会完成你今天想做的事情呢？”当答案连续多天是“No”的时候, 我知道,自己需要改变某些事情了。 “记住你即将死去”是我一生中遇到的最重要箴言。它帮我指明了生命中重要的选择。因为,几乎所有的事情, 包括,所有的荣誉、所有的骄傲、所有对难堪和失败的恐惧,这些在死亡面前都会消失。我看到的,是留下的真正重要的东西。你有时候,会思考你将会失去某些东西, “记住你即将死去”,是我知道的避免这些想法的最好办法。你已经赤身裸体了，你没有理由不去跟随自己内心的声音。 大概一年以前, 我被诊断出癌症。我在早晨七点半,做了一个检查, 检查清楚的显示,在我的胰腺有一个肿瘤。我当时,都不知道胰腺是什么东西。医生告诉我,那很可能是一种无法治愈的癌症, 我还有三到六个月的时间,活在这个世界上。我的医生叫我回家, 然后,整理好我的一切, 那是医生对临终病人的标准程序。那意味着,你将要把未来十年,对你小孩说的话,在几个月里面说完.；那意味着,把每件事情都安排好, 让你的家人会尽可能轻松的生活；那意味着,你要说“再见了”。 我拿着那个诊断书,过了一整天，那天晚上,我作了一个活切片检查，医生将一个内窥镜,从我的喉咙伸进去,通过我的胃, 然后,进入我的肠子, 用一根针,在我的胰腺上的肿瘤上,取了几个细胞。我当时是被麻醉的，但是,我的妻子在那里, 后来告诉我，当医生在显微镜下,观察这些细胞的时候,他们开始哭, 因为,这些细胞最后竟然是一种非常罕见的,可以用手术治愈的胰腺癌症细胞。我做了这个手术，现在,我痊愈了。 那是我最接近死亡的时候, 我希望,这也是以后的几十年最接近的一次。从死亡线上,又活了过来, 我可以比以前把死亡,只当成一 种想象中的概念的时候，更肯定一点地对你们说： 没有人愿意死, 即使人们想上天堂, 也不会为了去那里而死。但是,死亡是我们每个人共同的终点。从来没有人能够逃脱它。也应该如此。因为死亡就是生命中最好的一个发明。它将旧的清除以便给新的让路。你们现在是新的, 但是从现在开始不久以后, 你们将会逐渐的变成旧的然后被送离人生舞台。我很抱歉这很戏剧性, 但是这十分的真实。 你们的时间很有限, 所以,不要将他们浪费在重复其他人的生活上。不要被教条束缚,那意味着,你和其他人思考的结果一起生活。不要被其他人喧嚣的观点,掩盖你真正的内心的声音。还有最重要的是, 你要有勇气,去听从你直觉和心灵的指示——它们在某种程度上,知道你想要成为什么样子，所有,其他的事情都是次要的。 当我年轻的时候，有一本叫做“整个地球的目录”振聋发聩的杂志，它是我们那一代人的圣经之一。它是一个叫Stewart Brand的家伙,在离这里不远的Menlo Park编辑的，他象诗一般神奇地,将这本书,带到了这个世界。那是六十年代后期, 在个人电脑出现之前, 所以,这本书全部是用打字机,、剪刀,还有偏光镜制造的。有点像用软皮包装的Google, 在Google出现三十五年之前：这是理想主义的，其中有许多灵巧的工具和伟大的想法。 Stewart和他的伙伴,出版了几期的“整个地球的目录”，当它完成了自己使命的时候，他们做出了最后一期的目录。那是在七十年代的中期, 我正是你们的年纪。在最后一期的封底上,是清晨乡村公路的照片（如果你有冒险精神的话，你可以自己找到这条路的），在照片之下,有这样一段话：“求知若饥，虚心若愚。”这是他们停止了发刊的告别语。“求知若饥，虚心若愚。（stay hungry,stay foolish）”我总是希望自己,能够那样,现在，在你们即将毕业，开始新的旅程的时候，我也希望你们能这样： 求知若饥，虚心若愚。 非常感谢你们！ 公司历程 1977年1月，苹果公司注册成立； 1980年12月12日，股票在华尔街上市； 1983年，乔布斯着力研究新个人电脑； 1983年4月，百事可乐的前行政总裁约翰·斯库利（John Sculley）成为苹果的行政总裁。 1984年，第一台Mac机面市； 1985年5月23日，史蒂芬·乔布斯试图通过政变促使约翰·斯库利（John Sculley）下台。他试图在约翰·斯库利在中国开会期间获得苹果公司的控制权。在最后时刻他的计划被人告发； 1985年5月24日，约翰·斯库利（John Sculley）和乔布斯发生激烈争论。约翰·斯库利要求董事会在他和乔布斯之间作出选择； 1985年5月31日，约翰·斯库利（John Sculley）解除乔布斯的一切权力，仅保留了他的苹果主席职务，但乔布斯已经不能对任何决策施加影响； 1985年夏，约翰·斯库利（John Sculley）成为苹果电脑的新领导人。同时裁员1200人； 1985年9月17日，史蒂芬·乔布斯正式从苹果辞职。他对苹果董事会表示他计划创建一家新的公司。他还通知他们5名苹果雇员将与他一起创建新的公司NeXT； 1985年9月23日，苹果向史蒂芬·乔布斯提起诉讼。 1985年10月24日，约翰·斯库利（John Sculley）签下有史以来对苹果公司最不利的合同。他同意微软如果继续为苹果生产软件（如Word，Excel）就允许微软使用部份苹果图形界面技术。如果约翰·斯库利（John Sculley）没有与微软做下这笔交易，Windows也许永远不会介入，因为由于它与MacOS相似性，很明显苹果将会轻松的在任何反对微软的诉讼获胜。 1985年末，苹果发布Macintosh Office，并首次使用LaserWriter和AppleTalk网络技术，以期让Mac对小型企业更加具有吸引力； 1986年1月，苹果停止对史蒂芬·乔布斯的诉讼。乔布斯同意六个月内不雇用苹果职员，并且不建立与苹果电脑竞争的电脑公司； 1986年，史蒂芬·乔布斯从George Lucas手上购买了Pixar电脑动画工作室，耗资近1000万美元； 1989年，NeXT公司失败； 1993年，乔布斯关闭NeXT的硬件部分； 1995年，《玩具总动员》上映一举成名； 1996年，苹果收购NeXT，乔布斯担任顾问； 1997年，乔布斯再次成为苹果的行政总裁； 1998年，iMac成为美国最畅销个人电脑 ； 1999年，苹果推出iBook、G4和iMacDV； 2000年，苹果公司再次出现季度亏损，分额下降，股价大跌； 2001年，平面式的iMac推出，取代已问世三年的iMac； 2002年，推出第二代iPod播放器，使用了称为“Touch wheel”的触摸式感应操控方式； 2003年，推出第一台的64位元个人电脑Apple PowerMac G5； 2003年，推出第三代iPod音乐播放器，可同时支持Mac和Windows，并取消Firewire连接埠的设计； 2004年，斯蒂夫·乔布斯被诊断出胰腺癌，苹果股价重挫； 2004年，推出第四代iPod数码音乐播放器，沿用了原本在iPod mini上的“Click Wheel”操控设计。此后还推出搭载彩色显示屏的iPod Video。 2004年，推出迷你版iPod mini数码音乐播放器，其金属外壳与其他机种歧异性极大； 2005年，乔布斯宣布下一年度的苹果电脑将采用英特尔处理器。 2005年，苹果推出第五代iPod播放器； 2005年，苹果推出第二代iPod mini 迷你数码音乐播放器与iPod shuffle，其无显示屏设计引起部分使用者不满； 2005年九月，苹果推出iPod nano 超薄数码音乐播放器，采用彩色显示器； 2006年，斯蒂夫·乔布斯推出了第一部使用英特尔处理器的台式电脑和笔记本电脑，也就是iMac和MacBook Pro； 2006年，推出第六代iPod数码音乐播放器，称为”iPod classic”； 2006年，推出第二代iPod nano 数码音乐播放器，采用和iPod mini相同之铝壳设计； 2006年，推出第二代iPod shuffle数码音乐播放器，其外型变为类似一个夹子，体积更加小巧； 2007年，推出第三代iPod nano超薄数码音乐播放器，外型由细长转为宽扁； 2007年，斯蒂夫·乔布斯在Mac World上发布了iPhone与iPod touch； 2008年，斯蒂夫·乔布斯在Mac World上从黄色信封中取出了MacBook Air，这是当时最薄的笔记本电脑； 2008年，斯蒂夫·乔布斯在Mac World上发布了iPod nano 第四代和iPod touch第二代； 2008年，斯蒂夫·乔布斯在Mac World上发布了新设计的MacBook和MacBook Pro，以及全新的24英寸Apple LED Cinema Display； 2009年，苹果负责全球营销的高级副总裁菲利普·席勒（Phillip Schiller）在Mac World2009大会上发布了重新设计的17英寸屏幕的MacBook Pro笔记本电脑； 2009年3月3日，苹果推出升级版的iMac，但外形并未改变，其使用了NVIDIA公司新款显卡，并小幅度降低了iMac价格,同时升级更新的包括Mac mini和Mac Pro； 2009年3月11日，苹果推出新款iPod shuffle （封面为APPLE TV）ipod(9张)，这是第一款可以语音发音的数码音乐播放器，体积更加小巧，几乎是上代的一半大小，由于部分操作键转至耳机线缆上，所以暂时不支持第三方耳机，而且必须配合8.1版本或更新版本的iTunes使用。2009年，6月23日乔布斯回归苹果总部工作； 2010年1月27日，苹果公司平板电脑iPad正式发布； 2010年4月6日，苹果iPad正式在美国发售； 2010年5月26日，在与比尔·盖茨(Bill Gates)竞跑了30多年之后，史蒂夫·乔布斯(Steve Jobs)这位苹果公司创始人终于将苹果送上了纳斯达克(Nasdaq)的顶峰位置。苹果公司的市值在当日纽约股市收市时达到2220亿美元，仅次于埃克森美孚(ExxonMobil)，成为美国第二大市值的上市公司，微软当日市值为2190亿美元； 2010年6月8日，北京时间凌晨1点，苹果公司年度盛会WWDC2010(Apple Worldwide Developers Conference 2010)正式开幕，在大会上，乔布斯正式发布了近来一直引人瞩目的苹果第四代手机iPhone 4。其显示屏像素也将由原来的480×320升级为960×640； 2011年1月16日苹果股价以363.13美元收盘； 2011年1月17日晚间，乔布斯宣布，将再次向公司请假以“专注于个人健康问题”。苹果公司股票价格在海外市场下跌了6%-8%； 2011年2月18日晚间，美国总统奥巴马宴请乔布斯等资讯科技业巨头； 2011年3月3日，乔布斯于北京时间3日凌晨2点在美国旧金山出人意料的亲自到场召开发布会，发布iPad2。 2011年8月初，苹果公司市值（约3371亿美元）超过埃克森美孚（约3333亿美元），成为全球第一大市值的上市公司，也是全球第一大资讯科技公司。 2011年8月25日早晨，苹果董事会宣布，行政总裁史蒂夫·乔布斯(Steve Jobs)辞职，董事会任命前营运总裁蒂姆·库克(Tim Cook)接任苹果行政总裁。乔布斯被选为董事会主席，库克加入董事会，立即生效。 E-mail: email@example.com; firstname.lastname@example.org; www.google.com – (British, A British colony) Omnipotent Blonde Babes Chen’s family Helicopter Empire (Australia & America) Holdings Group INC www.google.com – (British, A British colony) Omnipotent Blonde Babes Chen’s family Helicopters Empire (Australia & America) Holdings Group INC Board of Directors, President Chen: TEXT ONLY, phone: 0086-13901623260 (Chinese / Mandarin); The reform period Orders from the dangers, Jobs boldly played a chief executive’s authority, carry out drastic reforms. He first reorganized the board of directors, people who make a jaw-dropping event – to abandon old grudges, and Apple’s rival Microsoft, shake hands, the conclusion of a remarkable “Century of the Union” to achieve strategic and comprehensive cross-licensing agreement . Jobs, therefore, once again, “Time” magazine cover. Then he began to introduce a new computer. In 1998, iMac Apple saddled with the hope of condensed sweat employees, entrusted with the revitalization of Apple’s Steve Jobs dream show in the world. It is a new computer, represents a future concept. Translucent exterior, sweeping away the monotony of the dull brown computer, like a product of the space age, with light mouse, and the $ 1,299 price tag, very enjoyable indeed … … Apple design, unconventional, extraordinary. In order to promote, Jobs to Descartes’s famous “I think therefore I am” into the iMac’s ad copy I think, therefore iMac! As a result, became a classic case of the advertising industry. New products, re-ignite the Mac supporters’ hopes. Three years, they have been waiting for something there, iMac became the year’s hottest topic. In December 1998, iMac won the “Time” magazine “1998 Best Computer” title, and among the “Top Ten 1998 Annual Global Industrial Design” third. Jobs, in 1999, Jobs introduced the second generation iMac, with red, yellow, blue, green, purple five kinds of fruit color styles to choose from, side of the city, they were warmly welcomed by users. In July 1999, the introduction of blue and yellow and white appearance, like a beautiful toy laptop iBook, in the market, quickly sought after by users. iBook iMac combines a unique fashion style, the latest wireless networking (WLAN), Apple laptops with all the advantages of the field, is designed for home users and schools designed to “Removable iMac”. In October 1999, iBook won the “American consumer portable computer” market first, in “Time” magazine’s “1999 world” Award, won the “Best Design Award.” Under the reforms in the Jobs, “Apple” finally profitable. Steve Jobs just took office, Apple’s loss, up to 10 billion U.S. dollars, a year later, miraculously profit of $ 309 million. In January 1999, when Steve Jobs announced that fiscal fourth quarter, profit $ 152 million, exceeding Wall Street’s forecast 38% of the time, Apple’s stock price immediately rose, and finally, to close at $ 4.65 per share, a public outcry. Apple in the PC market share has increased from 5% to 10%. In 1997, Steve Jobs was named “the most successful managers.” A growing number of industry colleagues agreed with this view. Even, even out of Apple’s Steve Jobs had to the Scully, can not help but praise: “Apple’s reversal, not a hoax, Steve Jobs did absolutely outstanding, Apple began to return to the original track.” However, Apple GM has been unable to restore competition in the defeat of the computer. Jobs to be a miracle, the miracle will continue. He always gives a constant surprise, whether it is the beginning, or later, he was gifted computer genius; approachable life style; wonderful creative brains; great goal; panic leadership style, build on the core of Apple’s corporate culture content, Apple’s employees, his reverence is simply a religious-like fanaticism. Employees even outside of them said: I’m Steve Jobs work (I work for Jobs)! In 2003, it predicted, Steve Jobs will be the third time to board the “Time” magazine cover. Announced his resignation on 24 August 2011, Steve Jobs, Apple’s board of directors to submit resignation. In his resignation letter he recommended that the Chief Operating Officer Tim Cook take over his position. Steve Jobs said in his resignation letter that he could not continue as chief executive officer, but he was willing to serve as chairman, director or general staff. Apple shares suspended after-hours trading. Jobs in the letter, does not specify the reasons for his resignation, he has been fighting with pancreatic cancer. August 25, 2011, Apple announced: his resignation, effective immediately, filled by Tim Cook (Tim Cook) took over. Meanwhile, Apple announced the appointment of Steve Jobs as chairman, Tim Cook will serve as director. Letter of resignation To the Apple Board of Directors and the Apple Community: To Apple’s Board of Directors and the Apple community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come. I once said that if one day I can no longer perform the duties as Apple CEO and expectations, I would be the first to tell you know. Unfortunately, that day has arrived. I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. At this point, I declare the position from the Apple CEO to resign, if the board agrees, I will Apple as Chairman of the Board. As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple. For the successor, I strongly recommend the implementation of our development of succession plans 提名蒂姆库克 as Apple CEO. I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role. I believe that Apple’s future will be brighter and more creative. I look forward to Apple’s success, will also make their own contribution to help this. I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you. Steve (Source: Apple Inc.) Apple make some of my best friends in life, and you can all work together for so many years, thank you very much. Passed away; death news Beijing time on October 6, 2011, Apple’s board announced that former chief executive Steve Jobs on October 5, local time, died aged 56. The following statement for the Apple board of directors (in translation, with the original): Translation of the original statement, Apple board We painful announced that Steve Jobs died today. Steve’s talent, passion and energy is endless source of innovation, enrich and improve our lives. The world because of his infinite good. His wife Lauren and the family paid a great deal of love. We his family, and all of his outstanding talent, and touch the people to express condolences. Death of the original statement Speech community Bill Gates: Shocked by the news of the death of Steve Jobs I am deeply saddened. Melinda and I told Steve’s family and friends, and to all touched by Steve’s work over the people, to extend my sincere sympathy and condolences. Steve and I met, has been nearly 30 years, since most of their lives, we have been partners, colleagues, competitors and friends. Few people on the world like a Steve Jobs kind of impact, this impact will be long. For those of us fortunate enough to work with people with Jobs, it is a supreme honor, I will deeply miss Steve Jobs. Facebook founder and CEO Mark Zuckerberg: “Steve, thank you as a mentor and a friend has done, thank you show to show your work and efforts to change the world I will miss you. ” Microsoft co-founder Paul Allen: Steve’s friends and family to offer my condolences, we lost a unique pioneer and director of technology trends, he knows how to create amazing great product. New York City Mayor Michael Bloomberg: Tonight, the U.S. has lost a genius, the name of Steve Jobs, will be remembered along with Edison and Einstein. Their ideas, will continue to change the world, affecting generations to come. In the past four decades, Steve Jobs predicted the future again and again, and put it into practice. Jobs enthusiasm, belief and ability and insight, to re-shape the form of civilization. Family life experience Steve Jobs’s father is from Syria and immigrated to the United States, Abdullah Fatah 约翰詹达利 (Abdulfattah John Jandali), life with his wife Joanne, like Steve Jobs  Simpson (Joanne Simpson) born the eldest son, according to the August 2011 “New York Post” interview with Steve Jobs’s father stated, then, the two of them still in the University of Wisconsin (University of Wisconsin) school, his girlfriend Simpson unmarried pregnant, although he hopes to marry her, but, by the woman her father’s objections, because, Zhan Dali from Syria. In 1955, Steve Jobs mother Simpson, on their own to San Francisco to Steve Jobs, Steve Jobs sent to the adoptive parents Paul (Paul Jobs) and Clara (Clara) adoption, the adoptive parents are blue-collar workers in California, the couple, to Joe Jacobs well, so Steve Jobs can receive a good education. Jobs was born two years later, the natural parents get married and gave birth to a daughter, that Steve Jobs’s sister, named Mona Simpson (Mona Simpson), adult, became a writer, published in 1998 Book the “good guys” (A Regular Guy), the hero will be Steve as a prototype. May 17, 1978, Steve Jobs girlfriend Chris Ambrose Lunnan (Chris-Ann Brennan), gave birth to daughter, Lisa Brennan – Jobs (Lisa Brennan-Jobs). In 2000, Lisa graduated from Harvard University (Harvard University), is a magazine columnist. Jobs start, does not recognize her own daughter Lisa is, but later, admitted his relationship with his daughter Lisa. Jobs later, married a Stanford University Master of Business Administration (MBA) Lawrence Powell (Laurene Powell) wife, and they had three children. Anecdotal character Jobs (Obama on the left) of Xiaobama Banquet For Steve Jobs’s personal life, so far, still no data to test, just know that he is a Buddhist. Jobs attaches great importance to privacy. In recent years, he attended the public, the consumer was extremely thin, the public worried about his cancer recurrence, the company’s shares fell on the occasion, he did not speak for their own health, only in September 2008, the Let’s Rock conference, to a Subtitles ─ ─ those reported on the contents of my death, is too exaggerated (Reports of my death are greatly exaggerated). January 18, 2009, Steve Jobs sent a letter to each employee, claimed that their health, than to imagine the poor, need to temporarily leave the company treatment, and similar to “summer goodbye.” The news came out, Apple’s stock price, the day he was down nearly 10%. April 2009, Jobs in Memphis, Tennessee, Methodist University Hospital Transplant Institute (Methodist University HospitalTransplant Institute) received a liver transplant. Restored in good condition, has resumed work. June 30, 2009, Apple said in sick leave, nearly six months later, Steve Jobs has been back to work. September 10, 2009, 2009 Apple’s Steve Jobs appeared new fall conference. This is the second medical treatment, Jobs for the first time to attend major events company. January 17, 2011, 56-year-old Steve Jobs (Steve Jobs), by e-mail message to company employees a shocking news: the board of directors has approved his sick leave, Chief Operating Officer Tim Cook (Tim Cook) will temporarily be responsible for all of Apple’s daily operations. This is has been since January 2009, Jobs left the second time ill post. Both sick leave, during which, only separated by two years. Apple’s stock price in overseas markets fell by 6% -8%. February 18, 2011 evening, dinner U.S. President Barack Obama Jobs and other IT giants. March 3, 2011 morning news, Apple, in Beijing at 2:00 on March 3, in the United States San Francisco Yerba Buena Arts Center held a special conference to release new iPad 2 tablet. Apple chief executive Steve Jobs appeared conference site, and in the field, showing some iPad quality applications. Previously, the reason for pancreatic cancer, Jobs again in January 2011, the second sick leave. August 24, 2011, Apple’s board announced the resignation of Chief Executive Officer Steve Jobs, the Chief Operating Officer Cook took over, Steve Jobs was elected Chairman of the Board. Famous speech Steve Jobs (Steve Jobs) in 2005 at Stanford University graduation ceremony speech Today I was honored to participate in the graduation ceremony with you, Stanford University is one of the world’s best universities. I never graduated from college. To be honest, today, perhaps in my life, recently graduated from college the day of. Today, I want to tell you three stories from my life. Not a big deal, just three stories. The first story is about how life bit by bit link up. I am at Reed University, read six months later, they dropped out, but 18 months later – I really make a withdrawal decision, I often go to school. Why should I drop out? Story from when I was born talk. My own mother, is a young, not married, college graduates. She decided to let someone else adopt me, she wanted me to be college graduates are adopted. So, I was born, she has already done all the preparatory work. So, my parents suddenly in the middle of the night, received a phone call: “We here have a baby boy born not careful, you want him?” They replied: “Of course!” But then I own mother found out that my mother never went to college, my father never even read the high school. She refused to sign the adoption contract. Only a few months later, my parents promised her, be sure to let me go to college, at that time she reluctantly agreed. In the seventeen years old, I really went to college. However, I chose a very stupid and you almost as expensive as Stanford University’s school, my parents still in the blue-collar, they are almost all the savings are spent on my tuition fees above. After six months, I have not see the value. I do not know what I really want to do, I do not know how universities can help me find the answer. But here, I almost ran out of my parents life savings of all. So, I decided to drop out, I think this is the right decision. Can not deny that I was really very scared, but now looking back, that is indeed the best of my life in a decision. I decided to make a withdrawal at the moment, I can finally do not have to read those – I could not get the slightest interest in the lessons. Then I can begin to repair that looks a bit mean of course. However, this is not so romantic. I lost my dorm, so I can only above the floor at a friend’s room to sleep, I can pick up a Coke for 5 cents, just to fill his belly, on Sunday night, I need to go seven miles journey through the city, to the Hare Krishna Temple (Note: in New York Brooklyn Center), just to eat rice Shanghao – This week, the only meal of rice a little better, I love the food. I followed my intuition and curiosity to go, met a lot of things, then, proved to be invaluable. Let me give you one example: Reed college, at that time provide the United States may be the best word art courses. In each poster inside the university, the label above each drawer are all beautiful word art. I dropped out, do not have to go to the regular curriculum, so I decided to attend this course to learn how to write beautiful calligraphy. I learned a san serif, and serif font, I learned how to mix among the different letters, change the gap spacing, and how can we make the best printing style. The kind of beautiful, subtle sense of history and art, science can never be captured, I found that it is too fascinating. At that time, it seems these things in my life, seems to have no practical applications possible. However, ten years later, when we designed the first Macintosh computer, not as a. I put those things I learned at that time, all designed into the Mac. It was the first use of a beautiful print of the computer. If I did not drop out, there will be opportunities to participate in this program I am interested in calligraphy, Mac, would not have so many rich fonts, and pleasing font spacing. Because Windows, just copy the Mac, so the PC can now have been so wonderful font. Of course, I was in college, it is impossible to link up the past, bit by bit, but after ten years when I, looking back all the time, really suddenly see the light. Again, is that you’re looking ahead, it is impossible to link up these pieces; you can only look back when, will link up bit by bit. So, you have to believe that these pieces will one day in your future to link up. You have to believe in something: your courage, purpose, life, karma …… this process has never disappointed me, just to make my life even more distinctive. My second story is about love and loss. I am very lucky, because I was very early, to find my favorite things. Woz, and when I was two years old, in their parents garage inside, creating a Apple. We work very hard, ten years later, the company, since two-car garage in the poor boy, grown to over four thousand employees, more than two billion worth of large companies. In the ninth year of its establishment, we have just released the best products, and that is Macintosh. I am also going to three years old. In that year, I fired. How can you be your own start-up company fired it? Ah, in the rapid growth of Apple, we hired a very talented guy, and I manage the company, in the first few years, the company operation good. But then, we view the future, there have been differences in the end, we had a falling out. When the argument to the bee, when he stood on the board side. Therefore, the age of 30, I fired. In the eyes of so many people, I fired. In the thirties, all the pillars of my life, away from their own, this is really devastating. In the first few months, I really do not know what to do. I think I am that the previous generation of entrepreneurs are very disappointed, I handed them my baton lost. I set up HP’s David Pack, founded to meet Intel’s Bob Noyce and tried to apologize. I had to make things really bad. However, I gradually discovered the dawn, I still love my doing these things. Apple these things happen, not the slightest change in these, that have not. I was expelled, but I still love what I do. So, I decided to start from scratch. I was not aware, however, subsequently proved, fired from Apple was the best place in my life things. Because, as a winner of the sense of weight, as an entrepreneur instead of a relaxed feeling of re no more certain than this thing. It makes me feel so free, into my life, the most creative phase. Over the next five years, I founded a company named NeXT, as well as the company called Pixar, and then, and a later become my wife’s elegant woman acquaintance. Pixar produced the world’s first computer animated film – “Toy Story”, Pixar is now the world’s most successful computer-studio. Jobs in ipad conference In a later series of operation, Apple bought NeXT, then, I went back to Apple. We are in the NeXT development of technology in today’s revival of Apple’s being played a key role. And I also, and Laurence together, created a perfect happy family. I am very sure, if I do not dismiss it by Apple, these things, one will not happen. The taste of this medicine, it is bitter, but I think patients need the drugs. Sometimes, life will pick up a brick, on a quick photo to your head about. Do not lose faith. I know, only thing that I always go to, what I do, I am very favorite. You need to find something you love. For the work is so, for your love is true. Your work will occupy a large part of life. You only believe that he has done, is great work, you can feel comfortable. If you have not found, then keep looking, do not stop, as long as the whole-hearted look, you find the time, your heart will tell you. Like any honest relationship, with the passage of time, only getting closer. So keep looking until you find it, do not stop! I The third story is about death. When I was 17, I read the sentence: “If you treat every day as something living in the last day to live, then, one day, you will find that you are correct.” This sentence , I left an impression. Since then, over 33 years, every morning I would look in the mirror ask yourself: “If today is the last day of my life, you will not be completed today you want to do it?” When the answer number of days is “No”, I know, they need to change some things. “Remember you are about to die” is encountered in my life the most important maxim. It helped me pointing out the important choices in life. Because almost everything, including all the honors, all pride, all fear of embarrassment and failure, these will disappear in the face of death. I see, is leaving the really important things. Sometimes you will think you will lose something, “Remember you will die,” I know the best way to avoid these ideas. You have already naked, and you have no reason not to follow their own inner voice. About a year ago, I was diagnosed with cancer. I was half past seven, made a check on clear display, in my pancreas has a tumor. I was, do not know what the pancreas is. The doctor told me, that is likely to be an incurable cancer, I have three to six months, living in this world. My doctor told me to go home, then, I have collated all, it is standard medical procedure for terminal patients. That means that you will make the next decade, say to your child, which finished in a few months.; That means, to arrange everything so that your family life will be as easy as possible; that mean, you say “goodbye.” I took the medical certificate, after one day, that night, I made a living biopsy, the doctor will be an endoscope, into it from my throat, through my stomach, then into my intestines, with a needle in the tumor on my pancreas, and take a few cells. I was anesthetized, but my wife there, and later told me that when a doctor under a microscope to observe these cells, they began to cry, because these cells turned out to be a very rare, can be used surgical cure of pancreatic cancer cells. I had this surgery, and now, I healed. That was the closest I die, I hope, this is the closest after a few decades. From the dead line, they come alive, I can than before the death, just as a kind of imaginary concept, and certainly little to say to you: no one wants to die, even if people want to go to heaven, and will not To go there and died. However, death is the end of each of us together. No one can escape it. It should be. Because death is one of the best invention of life. It’s clear the old to make way for new. You are now new, but soon from now, you will gradually become the old and then sent away from the stage of life. I’m sorry this is very dramatic, but this is very true. Your time is limited, so do not waste their lives in repeating other people. Do not be dogmatic constraints, that means that you and other people think about living together with the results. Do not be someone else’s point of view the noise to cover up your true inner voice. And most importantly, you must have the courage to follow your intuition and spiritual direction – in a way they are, know what you want to be like all the other things are secondary. When I was young, there is one called “The whole earth catalog” enlightening magazine, it is our generation that the Bible one. It is a guy named Stewart Brand, not far from here in Menlo Park editor, as he magically poetic, this book brought to this world. It was the late sixties, before the advent of the personal computer, so this book is all typewriters, scissors, there polarizer manufacturing. A bit like soft leather package of Google, Google appeared in thirty-five years ago: This is the idealistic, many of which are neat tools and great ideas. Stewart and his partner, has published several issues of “the whole earth catalog”, when it completed its mission, they made a final directory. It was in the mid-seventies, I was your age. In the last one on the back cover is the early morning country road photos (if you are adventurous, you can find yourself this road), in the photo below, has this to say: “If the hunger for knowledge, with an open mind Ruoyu . “This is the first issue they stopped farewell words. “If the hunger for knowledge, with an open mind Ruoyu. (Stay hungry, stay foolish)” I always want to do, now, you are about to graduate, start a new journey, I hope you will like this: If the hunger for knowledge , with an open mind Ruoyu. Thank you very much! Company History January 1977, Apple was incorporated; December 12, 1980, the stock market on Wall Street; 1983, Jobs focus of a new PC; April 1983, Pepsi’s former chief executive of 约翰斯库利 ( John Sculley) to become Apple’s chief executive. In 1984, the first Mac machine available; May 23, 1985, coup led by Steve Jobs tried to 约翰斯库利 (John Sculley) to step down. He tried to meet in China in 约翰斯库利 obtained during Apple’s control. At the last moment his plan was denounced; May 24, 1985, 约翰斯库利 (John Sculley) and Steve Jobs a heated debate.约翰斯库利 of the board in a choice between him and Steve Jobs; May 31, 1985, 约翰斯库利 (John Sculley) all the powers to lift Steve Jobs, Apple only retains his presidency But Steve Jobs has been unable to influence any decision-making; the summer of 1985, 约翰斯库利 (John Sculley) as Apple’s new leaders. At the same time lay off 1,200 people; September 17, 1985, Steve Jobs officially resigns from Apple. He created Apple’s board, said he plans to a new company. He also informed them five Apple employees with him to create a new company NeXT; 1985 年 9 23, Apple’s Steve Jobs to the proceedings. October 24, 1985, 约翰斯库利 (John Sculley) signed the worst ever on the Apple contract. He agreed that the production company if it continues for Apple software (such as Word, Excel) allows some of Apple’s graphical interface using Microsoft technology. If 约翰斯库利 (John Sculley) did not do the next deal with Microsoft, Windows may never be involved, because due to its similarity with the MacOS, it is clear Apple will be easy in any litigation against Microsoft to win. Late 1985, Apple released the Macintosh Office, and for the first time using LaserWriter and AppleTalk network technology, in order to allow Mac more attractive for small businesses; January 1986, Steven Jobs of Apple to stop the proceedings. Jobs, Apple agreed not to hire staff within six months, and do not establish competition with Apple Computer Inc.; 1986, Steve Jobs purchased from the hands of George Lucas Pixar computer animation studio, costing approximately $ 10 million ; 1989, NeXT’s failure; 1993, Steve Jobs shut down NeXT’s hardware; 1995, “Toy Story” released fame; 1996, Apple acquired NeXT, Steve Jobs as a consultant; 1997, Steve Jobs Apple has once again become the chief executive; 1998, iMac become America’s best-selling personal computer; 1999, Apple introduced the iBook, G4 and iMacDV; 2000, Apple once again a quarterly loss, share decline, stock prices fell; 2001, planar iMac launch, has been available for three years to replace the iMac; 2002, launched the second generation iPod, the use of known “Touch wheel” of the touch-sensitive control methods; 2003, launch of the first 64-bit million personal computers Apple PowerMac G5; 2003, launched the third generation of iPod music player that supports both Mac and Windows, and removed the Firewire port design; in 2004, was diagnosed with pancreatic cancer Steve Jobs, Apple shares tumbled; 2004, launched the fourth generation of iPod digital music player, the iPod mini had followed on the “Click Wheel” control design. Since then also introduced color display equipped with iPod Video. In 2004, the introduction of mini-version of the iPod mini digital music player, the metal shell and the other differences of great models; 2005, Jobs announced that Apple next year will use Intel processors. In 2005, a fifth-generation Apple iPod player; 2005, Apple introduced the second generation iPod mini digital music player and mini iPod shuffle, no screen design of its dissatisfaction among some users; September 2005, Apple introduced the iPod nano ultra-thin digital music player, using the color display; 2006, Steve Jobs introduced the first Intel processor desktop and notebook computers, that is, iMac and MacBook Pro; 2006, launched the first six generations of iPod digital music player, known as the “iPod classic”; 2006, launched the second generation iPod nano digital music player, and iPod mini uses the same aluminum design; 2006, launched the second generation iPod shuffle digital music players, their appearance becomes similar to a clip, more compact size; 2007, launched the third generation of ultra-thin iPod nano digital music players, from the slender to wide and flat shape; 2007, Steve Jobe Adams released the Mac World on the iPhone and iPod touch; 2008, the Steve Jobs at Mac World on the yellow envelope from out of the MacBook Air, which was the thinnest notebook computer; 2008, Steve · Jobs at Mac World posted a fourth-generation iPod nano and iPod touch second generation; 2008, Steve Jobs announced at Mac World on the new design of the MacBook and MacBook Pro, and the new 24 in. Apple LED Cinema Display; 2009, Apple’s senior worldwide marketing vice president 菲利普席勒 (Phillip Schiller) in Mac World2009 Congress issued a redesigned 17-inch MacBook Pro notebook computer; March 3, 2009 , Apple introduced an upgraded version of the iMac, but the appearance has not changed, the use of NVIDIA’s new graphics card, and a slight decrease of the iMac price, and updates, including the Mac mini and Mac Pro; 2009 年 3 11, Apple introduced the new iPod shuffle (Cover for the APPLE TV) ipod (9 shots), this is the first to voice pronunciation of the digital music player, more compact size, almost half the size of the previous generation, as part of the operation key to go to headphone cable, which is why does not support third-party headphones, and must meet the 8.1 version or later iTunes. 2009, June 23, Steve Jobs return to Apple headquarters; January 27, 2010, Apple officially released iPad tablet; April 6, 2010, Apple iPad officially on sale in the United States; May 26, 2010 , with Bill Gates (Bill Gates) to race 30 years later, Steve Jobs (Steve Jobs) The Apple co-founder Apple finally sent the Nasdaq (Nasdaq) peak position. Apple’s market capitalization at the close of the day when the New York stock market reached $ 222 billion, second only to Exxon Mobil (ExxonMobil), the United States the second largest market capitalization of listed companies, market capitalization of Microsoft’s $ 219 billion the same day; 2010 June 8, day, 1:00 am Beijing time, the annual Apple event WWDC2010 (Apple Worldwide Developers Conference 2010) officially opened the conference, Steve Jobs officially announced Apple recently has been impressive fourth-generation mobile phone iPhone 4. The display pixels will also be upgraded from the original 480 × 320 to 960 × 640; 2011 年 1 月 16 日 Apple’s closing stock price to $ 363.13; January 17, 2011 evening, Steve Jobs announced that it will leave the company once again to ” focus on personal health issues. ” Apple’s stock price in overseas markets fell by 6% -8%; February 18, 2011 evening, dinner U.S. President Barack Obama Jobs and other IT giants; March 3, 2011, Jobs in Beijing time at 2:00 on the 3rd person in the U.S. unexpectedly arrived in San Francisco held a press conference, released iPad2. Early August 2011, Apple’s market capitalization (about 337.1 billion U.S. dollars) more than Exxon Mobil (about 333.3 billion U.S. dollars), the world’s largest market capitalization of listed companies, is the world’s largest information technology company. August 25, 2011 morning, Apple announced that the Board of Directors, Chief Executive Officer Steve Jobs (Steve Jobs) to resign, the board named former Chief Operating Officer Tim Cook (Tim Cook) took over as CEO of Apple. Steve Jobs was elected Chairman of the Board, Cook joined the board of directors, effective immediately.