21岁的乔布斯,与26岁的斯蒂夫·沃兹尼亚克,在自家的车房里,成立了苹果公司

21岁的乔布斯,与26岁的斯蒂夫·沃兹尼亚克,在自家的车房里,成立了苹果公司

1976年4月1日,那天,乔布斯、沃兹及乔布斯的朋友龙·韦恩(Long Wayne)做了一件影响后世的事情:他们三人,签署了一份合同,决定成立一家电脑公司。随后,21岁的乔布斯,与26岁的斯蒂夫·沃兹尼亚克,在自家的车房里,成立了苹果公司。公司的名称,由偏爱苹果的乔布斯一锤定音——称为苹果。后来,流传开来的,就是那个著名的商标——一只被人咬了一口的苹果。他们的自制电脑被顺理成章地追认为“苹果I号”电脑。
早期发展-在开始的时候,“苹果”机的生意,很清淡,毕竟,它是一个全新的东西,除了对电子感兴趣的人,谁知道这个东西会有什么用处?原先对“苹果一号”感兴趣的朋友们,现在开始持观望态度,等待更好的“苹果II号”的出台。   一个偶然的机遇,给“苹果”公司带来了转机。   1976年7月,零售商保罗·特雷尔(Paul Jay Terrell),来到了乔布斯的车库,当看完乔布斯熟练地演示电脑后,他认为“苹果”机大有前途,决意冒一次风险——订购50台整机,要求一个月内交货,乔布斯喜出望外,立即签约,拍板成交,这可是做成的第一笔“大生意”。   时间太仓促,任务又繁重,乔布斯和沃兹,冒着酷暑,没日没夜地干了起来,为了公司的生存,他们豁出去了。他们每天,几乎都在挥汗如雨、顽强拼搏中度过,每周工作66小时。终于,在第29天,他们奇迹般地完成了任务,把50台“苹果”电脑,如数交给了商人特雷尔。   50台整机,在特雷尔手里,很快销售一空,有了良好的开始。“苹果”公司名声大振。开始了小批量生产。乔布斯和沃兹开始意识到,他们的小资本,根本不足以应付这急速的发展。乔布斯后来回忆道:“大约,是在1976年秋,我发现,市场的增长,比我们想象的还快,我们需要更多的钱。”为此,他们分头去找资金支持,包括,沃兹就职的公司惠普,但遗憾的是,这些公司都没意识到这其中蕴藏的商机和市场。   机遇往往垂青努力的人。1976年10月,百万富翁马尔库拉慕名前来拜访沃兹,和他们的车库工场。马尔库拉是位训练有素的电气工程师,十分擅长推销工作,被人们称为推销奇才。由于在股票生意上发了财,他很早,就选择了退休的生活。看到这两个年轻人的新产品,马尔库拉决心重操旧业,帮助他们把公司大张旗鼓地办起来。他主动帮助他们制定一份商业计划,给他们贷款69万美元,将自己的命运,与两个年轻人联系在一起。有了马尔库拉这行家里手的指导,有了这笔巨资,“苹果”公司的发展速度,大大加快了。   1977年4月,美国有史以来的第一次计算机展览会在西海岸开幕了。为了在展览会上打出名声,乔布斯四处奔走,花费巨资,在展览会上,弄到了最大最好的摊位。更引人注目的,当然是苹果II号样机,它一改过去个人电脑-沉重粗笨、设计复杂、难以操作的形象,以小巧轻便、操作简便和可以安放在家中使用等鲜明特点,紧紧抓住了观众的心。它只有12磅重,仅用10只螺钉组装,塑胶外壳美观大方,看上去,就像一部漂亮的打字机。人们都不敢相信,这部小机器,竟能在大荧光屏上,连续显示出壮观的、如同万花筒般的各种色彩,“苹果II”机,在展览会上,一鸣惊人,几千名用户,拥向展台,观看、试用,订单纷纷而来。   1980年,《华尔街日报》的全页广告写着“苹果电脑就是21世纪人类的自行车”,并登有乔布斯的巨幅照片。   1980年12月12日,苹果公司股票公开上市,在不到一个小时内,460万股,全被抢购一空,当日,以每股29美元收市。按这个收盘价计算,苹果公司高层,产生了4名亿万富翁和40名以上的百万富翁。乔布斯作为公司创办人,当然是排名第一。

21-year-old Jobs, and the 26-year-old Steve Wozniak, in their own the garage, set up the Apple

April 1, 1976, the day, Steve Jobs, Wozniak and Steve Jobs’s friends Dragon Wayne (Long Wayne) made an impact on future generations of things: the three of them, signed a contract, decided to set up a computer company. Subsequently, the 21-year-old Jobs, and the 26-year-old Steve Wozniak, in their own the garage, set up the Apple. The name of the company, the final word from the preferred Apple’s Steve Jobs – called Apple. Later, the spread to, is the famous trademark – was a bite of the apple. Their homemade computer is logical to pursue that “Apple I,” computer.
Early development – in the beginning, “Apple” machine business, is very light, after all, it is a new thing, in addition to electronic interested people, who knows what this thing use? The original of the “Apple one No. “interested friends, now on the sidelines, waiting for better” Apple II, “the introduction. A lucky chance, to the “Apple” brings a turning point. July 1976, the retailer Paul Roth Rael (Paul Jay Terrell), Steve Jobs came to the garage, when watching Steve Jobs demonstrate computer proficiency, he believes that “apple” promising machine, determined to take a risk – Order 50 machine, requiring delivery within one month, Jobs overjoyed, and immediately signed a contract finalized transactions, this is the first made of the “big business.” Time is too short, but arduous task, Jobs and Wozniak, braved the heat, day and night to dry up, to the company’s survival, they fight it. Them every day, almost all in the sweat and struggle to spend a week working 66 hours. Finally, in the first 29 days, they miraculously completed the task, the 50 “Apple” computer, shown to the merchant Trail. 50 machine in the hands of the Trail, and soon sold out, have a good start. “Apple” company became famous. Began a small batch production. Jobs and Wozniak began to realize that their little capital, there is not enough to cope with this rapid development. Jobs later recalled: “about, in the autumn of 1976, I found that market growth, faster than we think, we need more money.” To this end, they split up to find financial support, including, fertile Hewlett-Packard Company hereby inauguration, but unfortunately, these companies do not realize which business opportunities and hidden market. Opportunities to people who tend to favor. In October 1976, millionaire 马尔库拉慕 name came to visit the Wards, and their garage workshop. Mar Kula was a well-trained electrical engineer, a very good marketing efforts, known as the marketing genius. As in the stock business, made a fortune, he early on the choice of retirement living. See these two young people, new products, determined to return to prostitution Markov Kula, the company in a big way to help them do it. He offered to help them develop a business plan, give them loans $ 690,000, will be their fate, and the two young men together. With the guidance of experts in this Markov Kula, with this large amount of money, “Apple” the company’s growth rate, much faster. April 1977, the first time in U.S. history on the West Coast Computer Fair opened. In order to play in exhibition reputation, Jobs everywhere, spend huge sums of money, at the exhibition, get the biggest and best booth. More compelling, of course, Apple II, prototype, it is a change in the past personal computer – a heavy clumsy, design complexity, difficult to operate the image, small, lightweight, easy to operate and can be placed at home with other distinctive characteristics, firmly grasping live in the hearts of the audience. It is only 12 pounds, only 10 screw assembly, the plastic shell nice, looks like a beautiful typewriter. People are afraid to believe that this small machine, can escape from the big screen, and continued a spectacular show, as a kaleidoscope of colors, “Apple II” machines at the exhibition, blockbuster, thousands of users, flocking to the booth, watching the trial, orders have come. In 1980, “The Wall Street Journal,” the full-page ad that says “Apple is a 21st century bike”, and posted a huge picture of Steve Jobs. December 12, 1980, Apple’s stock is publicly traded in less than an hour, 460 million shares, were sold out the day to close at $ 29 a share. According to the closing price, Apple’s senior, had four more than 40 billionaires and millionaires. As company founder Steve Jobs, of course, is ranked first.

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《21岁的乔布斯,与26岁的斯蒂夫·沃兹尼亚克,在自家的车房里,成立了苹果公司》有一个想法

  1. 1983年,Lisa数据库和Apple Iie发布,售价分别为9998美元和1395美元。Apple成为历史上发展最快的公司。但是,Lisa的发布预示了苹果的没落,一台不合实际、连美国人都嫌贵的电脑,是没有多少市场的;Lisa侵吞了Apple大量研发经费。可以说,苹果兴起之时,就是其没落开始之时。   
    史蒂夫·乔布斯因为巨大的成功,乔布斯在1985年,获得了由里根总统授予的国家级技术勋章。成功来得太快,过多的荣誉背后,是强烈的危机。   乔布斯经营理念与当时大多数管理人员不同,加上蓝色巨人IBM公司开始醒悟过来,推出了个人电脑,抢占大片市场,使得乔布斯新开发出的电脑节节惨败,总经理和董事们便把这一失败,归罪于董事长乔布斯,于1985年4月,经由董事会决议,撤销了他的经营大权。乔布斯几次想夺回权力,均未成功,便在1985年9月17日,愤而辞去苹果公司董事长。   史蒂夫的出走,使他更加意识到自己的错误,吸收教训,为今后重回Apple,并拯救它,做好准备,辞职几天后,乔布斯创办了“NeXT”电脑公司,继续开始他的事业之旅。
    独立时期-1986年,他花1000万美元,从乔治·卢卡斯手中,收购了Lucasfilm旗下位于加利福尼亚州Emeryville的电脑动画效果工作室,并成立独立公司皮克斯动画工作室。在之后十年,该公司成为了众所周知的3D电脑动画公司,并在1995年,推出全球首部全3D立体动画电影《 玩具总动员》。这公司,已在2006年,被迪士尼收购,乔布斯因此成为最大股东。
    回归苹果-1996年12月17日,全球各大计算机报刊,几乎都在头版,刊出了“苹果收购Next,乔布斯重回苹果”的消息。此时的乔布斯,正因其公司(现皮克斯)成功制作第一部电脑动画片《 玩具总动员》,名声大振,个人身价,已暴涨逾10亿美元;相形之下,苹果公司已濒临绝境。 乔布斯于苹果危难之中,重新归来,苹果公司上下,皆十分欢欣鼓舞。就连前行政总裁阿梅利奥,也在迎接乔布斯的欢迎词中说:“我们以最隆重的仪式,欢迎我们最伟大的天才归来,我们相信,他会让世人相信:苹果电脑是信息业中永远的创新者。”乔布斯重归故里,心中牵系“大事业”的梦想。他向苹果电脑的追随者们说:“我始终对苹果一往情深,能再次为苹果的未来设计蓝图,我感到莫大荣幸。”这个曾经的英雄,终于在众望所归下重新归来了!

    In 1983, Lisa and Apple Iie database release, priced at $ 9,998 and $ 1,395. Apple to become the fastest growing company in history. However, Lisa foreshadowed the release of Apple’s decline, a not realistic, even the Americans are Xiangui computer, is not much market; Lisa misappropriation of Apple’s huge R & D funding. It can be said, when the rise of Apple, is the beginning of its decline.
    A huge success because Steve Jobs, Steve Jobs in 1985, President Reagan received a grant from the National Technology Medal. Success is too fast, too much honor behind the strong crisis. Jobs and business philosophy was different from most managers, starting with Big Blue IBM’s wake, launched a personal computer, grab a large market, making the newly developed computer Jobs steadily defeat, General Manager and Director They put this fails, blame the chairman Steve Jobs, in April 1985, resolution by the Board to revoke his business power. Jobs several times to regain power, were not successful, then the September 17, 1985, angrily resigned from Apple’s chairman. Steve’s leaving, made him more aware of their mistakes, absorb lessons for the future to return to Apple, and save it, be prepared to resign a few days later, Steve Jobs founded the “NeXT” computer company, to begin his career journey.
    The time of independence to 1986, he spent $ 10 million from the hands of George Lucas, Lucasfilm’s acquisition of Emeryville, California computer animation studio, and set up an independent company Pixar Animation Studios. In later years, the company has become a well known 3D computer animation company, and in 1995 launched the world’s first full 3D stereoscopic animated film “Toy Story.” This company, in 2006, acquired by Disney, Steve Jobs became the largest shareholder.
    Return to Apple – 1996 December 17, the world’s major computer newspapers, almost all on the front page, published the “Apple acquired Next, Jobs returned to Apple,” the message. Jobs at this time, because of its (now Pixar) successfully produced the first computer-animated “Toy Story” became famous, personal worth, has soared more than 10 billion U.S. dollars; contrast, Apple on the verge of despair. Jobs at Apple distress, re-return, Apple bottom, are very elated. Even the former CEO Amelio, Steve Jobs also meet the welcoming speech, said: “We are in the most solemn ceremony to welcome back our greatest talent, we believe he will make the world believe: Apple Computer is information industry innovator forever. “Steve Jobs return to their homes, hearts pull line” big business “dream. His followers to Apple, said: “I always fond of Apple, once again blueprint for Apple’s future, I feel greatly honored.” This was the hero, finally welcomed back again under a!

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    Board of Directors, President Chen: TEXT ONLY, phone: 0086-13901623260 (Chinese / Mandarin);

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