受商业利益推动, 中国电视与网络大发红娘财(2011-09-12)

受商业利益推动, 中国电视与网络大发红娘财(2011-09-12)

  中国目前,有N亿个适龄单身男女,男女的私人感情问题,已成电视红娘和婚恋市场的大商机。大多相亲节目为拼收视率,走综艺化路线,发挥大的相亲功能。

相亲节目曾红火过

  在北京,电视,都能看到一大堆相亲节目,《 非诚勿扰》、《 幸福来敲门》、《 爱情连连看》、《 我们约会吧》等等,男女相亲活动,在电子媒体的包装和炒作下,男女大胆表白的娱乐节目。有节目组看准中国传统相亲,逃不脱父母干预,推出了“带着妈妈去相亲”的节目。

 上世纪90年代,中国曾掀起电视红娘热,知名节目,包括北京电视台打造的《 今晚我们相识》、台湾中视的《 非常男女》,和湖南卫视的《 玫瑰之约》等,在高峰期,全中国有近30多档相亲节目。竞争太激烈,这一类节目的收视率,难维持在高点,最终难逃停播的命运。

  2010年,在江苏卫视《 非诚勿扰》相亲节目的带动下,电视红娘热,又涌现了。24位女嘉宾,和一位男嘉宾,在主持人的引导下,激出精彩的议题交锋,抓住观众的口味,增强节目的娱乐性。

  《 非诚勿扰》倡导“只创造邂逅,不包办爱情”,参加节目的嘉宾,更多不是找结婚对象,而是要表演和搏出位,有分析-好些嘉宾,可能都是被特意安排者。想要寻找婚恋对象的人,对电视红娘,略有迟疑。

相亲节目综艺化

情感专家指出,电视节目,就是节目,跟相亲,没有任何关系,它们号称是服务类节目,实际上,一点都不服务,更多是一种娱乐的路线。中国女孩子,其实没有那么夸张,择偶要求,不是这么不讲理。

  相亲,被当作是电视节目的噱头和法宝,它能为多少男女牵成红线呢?

  有网友算账,以 《 非诚勿扰》为例,自去年1月开播以来,每期,有12位女嘉宾,和5位男嘉宾登场,截至目前,共有超过1000人次上节目,现场成功牵手的男女,超过 100对,但结婚的,只有1对。

最近,有个美国人,上湖南卫视的《 天天向上》节目相亲后,在美国主流媒体上,发表评论性文章称,为中国电视相亲秀“故意羞辱人,并看重物质”,“在相亲秀光彩浮夸的表面之下,这档节目,更像是老生常谈的中外文化碰撞”。

  《 天天向上》节目组,回应说,是美国人搞错了,“我们是综艺节目,不是相亲节目” 。

  相亲,电视节目收视率,稳增不降,节目组要。电视相亲节目长期受观众青睐,带旺了婚恋网站,两者联手,搞活动,达到互惠双赢的效果。

婚恋网站,每年有2000万潜在客户

  据报道,中国五大相亲网站之一的百合网CEO田范江说,中国每年,有2000万的单身男女,成为婚恋网站的潜在客户。2010年,已经为“找对象”,在婚恋网站付费的人数,就达到300多万,仅按看信费用的中间值计算,2010年,单身男女,便有近10亿元(人民币,下同)花在婚恋网站“找对象”上。

  另有报道指,中国的网络交友市场,正以每年60%的数字增长,有婚恋网站的年收入,从2007年的数百万元,升至2009年的8000万元,今年收入,已突破亿元。随着中国国内婚恋网站IPO的脚步越来越近,越来越多的投资人,看好网络红娘的发展潜力。

  新式婚介市场未很好的规范化,其中的配对运作,无法尽善尽美。近日,有一相亲网站,被几十位女会员集体诉讼,指-网站对会员审核流程不严,令当事人感情受骗。

即使不注册成为相亲网站会员,任何人,都能通过网站的搜索,瞄过部分男女会员的基本资料和照片。他们的所在地,不只局限在中国大陆,还包括了港,澳,台,及国外,其中,包括了在新加坡的大陆人。

  以大中华区来说,整个焦点,现在都在中国大陆,婚恋的选择,会因此往这边靠近,很多人不排斥,甚至向往来大陆生活,把大陆的单身女性,列入考虑对象。

  在台湾,蛮明显,很多男士,不容易找到好对象,他们希望扩大他们的范围,似乎大家有一种感觉,可能是错觉,感觉-大陆女性,对港澳台的男性,比较有好感……

Push by business interests, the Chinese television network Daihatsu matchmaker money (2011-09-12)

China currently, there are N one hundred million school-age single men and women, men and women’s private emotional problems, has become a television matchmaking and marriage market big business. Most hit shows ratings for the fight, take the variety of routes, play a big blind date function.

Blind program has been flourishing

In Beijing, TV, can see a lot of hit shows, “You Are the One,” “Pursuit of Happyness”, “Love Lianliankan”, “we meet it,” and so on, men and women blind date activities in the electronic media packaging and hype, the men and women bold confession of entertainment. Group spotted a program of traditional Chinese blind, able to escape parental intervention, launched a “blind date with her to the” program.

In the 1990s, China has set off a TV matchmaker hot, well-known programs, including Beijing TV station to create the “Tonight we met,” Taiwan’s China Television’s “very men and women”, and Hunan Satellite TV’s “Rose is about”, etc., in the peak , nearly the whole of China has more than 30 stalls hit shows. Too much competition, this type of program ratings, it is difficult to maintain the high point, and ultimately escape the fate off the air.

In 2010, Jiangsu Satellite TV “you’re” driven by hit shows, TV matchmaker hot, emerged. 24 female guests, and a male guest, the host under the guidance of a wonderful topic stimulated battle to seize the audience’s tastes, and enhance the entertainment program.

“You Are the One” advocacy “create only encounter, no arranged love ‘, guests participate in the program, more than looking for marriage, but to show and limelight, some analysts – better guests, may have been specially arranged person. The person to whom you want to find love and marriage, the matchmaker for television, a slight hesitation.

Variety of hit shows

Emotion experts, television programs, is the program, with each other has nothing, they are known as service program, in fact, is not service, more of a recreational route. Chinese girls, in fact, not so exaggerated, spouse requirement is not so unreasonable.

Blind, is regarded as a gimmick and the magic of television programs, it can pull into the red for the many men and women do?

Have friends afterwards, with “You Are the One” as an example, since its launch in January last year, each with 12 female guests, and five male guest appearance, as of now, more than 1,000 people on the program, on-site success in hand men and women, more than 100 pairs, but the marriage, only one pair.

Recently, Americans, on Hunan TV’s “every day” program after the blind date in the U.S. mainstream media, comment of the article said, China’s blind date television show “deliberately humiliate people, and value the material,” “show in the intimate brilliance exaggerated under the surface, this show is more like a cliché of foreign cultures collide. ”

“Every day” program group, responded by saying the Americans wrong, “We are variety shows, not the hit shows.”

Blind date, TV ratings, steady growth did not fall, the team should. TV hit shows long favored by the audience, a boom in dating sites, the two together, engage in activities to achieve win-win results.

Dating sites, there are 20 million potential customers per year

According to reports, China is one of the five blind sites Lily, CEO Tianfan Jiang said that China every year, there are 20 million single men and women, dating sites become potential customers. 2010, has a “find the object” in the number of paid dating sites, reached 300 million, only to see the letter at the cost of intermediate value, in 2010, single men and women, there will be nearly 10 billion yuan (RMB, the next with) spent on dating sites “to find the object” on.

Another reported that China’s online dating market, at an annual growth of 60% of the figure, dating sites have annual revenue of several million dollars from 2007, rose to 80 million yuan in 2009, this income has exceeded billion dollars. Dating sites with the IPO in China’s footsteps getting closer, more and more investors, optimistic about the development potential of the network matchmaker.

New dating market is not well standardized, which match the operation can not be perfect. Recently, a blind date web site, dozens of female members is a class action, means – website for membership review process strictly, make a party feeling cheated.

Even if a member is not registered as a blind date, anyone can search through the web site, aiming over part of the male and female members of the basic information and photos. Their location, not only limited to China, also includes Hong Kong, Macao, Taiwan, and abroad, which include the Singapore mainland.

In Greater China, the entire focus now in China, the choice of marriage, to the side will be so close, many people do not reject or even aspire to mainland China, the mainland’s single women, into account object.

In Taiwan, quite obviously, a lot of men, not easy to find a good object, they hope to expand their scope, it seems we have a feeling that may be illusion, the feeling – the mainland women, men of Hong Kong, Macao, and Taiwan, have more favorable impression …. ..

《受商业利益推动, 中国电视与网络大发红娘财(2011-09-12)》有2个想法

  1. 受商业利益推动, 中国电视与网络大发红娘财(2011-09-12)

      中国目前,有N亿个适龄单身男女,男女的私人感情问题,已成电视红娘和婚恋市场的大商机。大多相亲节目为拼收视率,走综艺化路线,发挥大的相亲功能。

    相亲节目曾红火过

      在北京,电视,都能看到一大堆相亲节目,《 非诚勿扰》、《 幸福来敲门》、《 爱情连连看》、《 我们约会吧》等等,男女相亲活动,在电子媒体的包装和炒作下,男女大胆表白的娱乐节目。有节目组看准中国传统相亲,逃不脱父母干预,推出了“带着妈妈去相亲”的节目。

     上世纪90年代,中国曾掀起电视红娘热,知名节目,包括北京电视台打造的《 今晚我们相识》、台湾中视的《 非常男女》,和湖南卫视的《 玫瑰之约》等,在高峰期,全中国有近30多档相亲节目。竞争太激烈,这一类节目的收视率,难维持在高点,最终难逃停播的命运。

      2010年,在江苏卫视《 非诚勿扰》相亲节目的带动下,电视红娘热,又涌现了。24位女嘉宾,和一位男嘉宾,在主持人的引导下,激出精彩的议题交锋,抓住观众的口味,增强节目的娱乐性。

      《 非诚勿扰》倡导“只创造邂逅,不包办爱情”,参加节目的嘉宾,更多不是找结婚对象,而是要表演和搏出位,有分析-好些嘉宾,可能都是被特意安排者。想要寻找婚恋对象的人,对电视红娘,略有迟疑。

    相亲节目综艺化

    情感专家指出,电视节目,就是节目,跟相亲,没有任何关系,它们号称是服务类节目,实际上,一点都不服务,更多是一种娱乐的路线。中国女孩子,其实没有那么夸张,择偶要求,不是这么不讲理。

      相亲,被当作是电视节目的噱头和法宝,它能为多少男女牵成红线呢?

      有网友算账,以 《 非诚勿扰》为例,自去年1月开播以来,每期,有12位女嘉宾,和5位男嘉宾登场,截至目前,共有超过1000人次上节目,现场成功牵手的男女,超过 100对,但结婚的,只有1对。

    最近,有个美国人,上湖南卫视的《 天天向上》节目相亲后,在美国主流媒体上,发表评论性文章称,为中国电视相亲秀“故意羞辱人,并看重物质”,“在相亲秀光彩浮夸的表面之下,这档节目,更像是老生常谈的中外文化碰撞”。

      《 天天向上》节目组,回应说,是美国人搞错了,“我们是综艺节目,不是相亲节目” 。

      相亲,电视节目收视率,稳增不降,节目组要。电视相亲节目长期受观众青睐,带旺了婚恋网站,两者联手,搞活动,达到互惠双赢的效果。

    婚恋网站,每年有2000万潜在客户

      据报道,中国五大相亲网站之一的百合网CEO田范江说,中国每年,有2000万的单身男女,成为婚恋网站的潜在客户。2010年,已经为“找对象”,在婚恋网站付费的人数,就达到300多万,仅按看信费用的中间值计算,2010年,单身男女,便有近10亿元(人民币,下同)花在婚恋网站“找对象”上。

      另有报道指,中国的网络交友市场,正以每年60%的数字增长,有婚恋网站的年收入,从2007年的数百万元,升至2009年的8000万元,今年收入,已突破亿元。随着中国国内婚恋网站IPO的脚步越来越近,越来越多的投资人,看好网络红娘的发展潜力。

      新式婚介市场未很好的规范化,其中的配对运作,无法尽善尽美。近日,有一相亲网站,被几十位女会员集体诉讼,指-网站对会员审核流程不严,令当事人感情受骗。

    即使不注册成为相亲网站会员,任何人,都能通过网站的搜索,瞄过部分男女会员的基本资料和照片。他们的所在地,不只局限在中国大陆,还包括了港,澳,台,及国外,其中,包括了在新加坡的大陆人。

      以大中华区来说,整个焦点,现在都在中国大陆,婚恋的选择,会因此往这边靠近,很多人不排斥,甚至向往来大陆生活,把大陆的单身女性,列入考虑对象。

      在台湾,蛮明显,很多男士,不容易找到好对象,他们希望扩大他们的范围,似乎大家有一种感觉,可能是错觉,感觉-大陆女性,对港澳台的男性,比较有好感……

    Push by business interests, the Chinese television network Daihatsu matchmaker money (2011-09-12)

    China currently, there are N one hundred million school-age single men and women, men and women’s private emotional problems, has become a television matchmaking and marriage market big business. Most hit shows ratings for the fight, take the variety of routes, play a big blind date function.

    Blind program has been flourishing

    In Beijing, TV, can see a lot of hit shows, “You Are the One,” “Pursuit of Happyness”, “Love Lianliankan”, “we meet it,” and so on, men and women blind date activities in the electronic media packaging and hype, the men and women bold confession of entertainment. Group spotted a program of traditional Chinese blind, able to escape parental intervention, launched a “blind date with her to the” program.

    In the 1990s, China has set off a TV matchmaker hot, well-known programs, including Beijing TV station to create the “Tonight we met,” Taiwan’s China Television’s “very men and women”, and Hunan Satellite TV’s “Rose is about”, etc., in the peak , nearly the whole of China has more than 30 stalls hit shows. Too much competition, this type of program ratings, it is difficult to maintain the high point, and ultimately escape the fate off the air.

    In 2010, Jiangsu Satellite TV “you’re” driven by hit shows, TV matchmaker hot, emerged. 24 female guests, and a male guest, the host under the guidance of a wonderful topic stimulated battle to seize the audience’s tastes, and enhance the entertainment program.

    “You Are the One” advocacy “create only encounter, no arranged love ‘, guests participate in the program, more than looking for marriage, but to show and limelight, some analysts – better guests, may have been specially arranged person. The person to whom you want to find love and marriage, the matchmaker for television, a slight hesitation.

    Variety of hit shows

    Emotion experts, television programs, is the program, with each other has nothing, they are known as service program, in fact, is not service, more of a recreational route. Chinese girls, in fact, not so exaggerated, spouse requirement is not so unreasonable.

    Blind, is regarded as a gimmick and the magic of television programs, it can pull into the red for the many men and women do?

    Have friends afterwards, with “You Are the One” as an example, since its launch in January last year, each with 12 female guests, and five male guest appearance, as of now, more than 1,000 people on the program, on-site success in hand men and women, more than 100 pairs, but the marriage, only one pair.

    Recently, Americans, on Hunan TV’s “every day” program after the blind date in the U.S. mainstream media, comment of the article said, China’s blind date television show “deliberately humiliate people, and value the material,” “show in the intimate brilliance exaggerated under the surface, this show is more like a cliché of foreign cultures collide. ”

    “Every day” program group, responded by saying the Americans wrong, “We are variety shows, not the hit shows.”

    Blind date, TV ratings, steady growth did not fall, the team should. TV hit shows long favored by the audience, a boom in dating sites, the two together, engage in activities to achieve win-win results.

    Dating sites, there are 20 million potential customers per year

    According to reports, China is one of the five blind sites Lily, CEO Tianfan Jiang said that China every year, there are 20 million single men and women, dating sites become potential customers. 2010, has a “find the object” in the number of paid dating sites, reached 300 million, only to see the letter at the cost of intermediate value, in 2010, single men and women, there will be nearly 10 billion yuan (RMB, the next with) spent on dating sites “to find the object” on.

    Another reported that China’s online dating market, at an annual growth of 60% of the figure, dating sites have annual revenue of several million dollars from 2007, rose to 80 million yuan in 2009, this income has exceeded billion dollars. Dating sites with the IPO in China’s footsteps getting closer, more and more investors, optimistic about the development potential of the network matchmaker.

    New dating market is not well standardized, which match the operation can not be perfect. Recently, a blind date web site, dozens of female members is a class action, means – website for membership review process strictly, make a party feeling cheated.

    Even if a member is not registered as a blind date, anyone can search through the web site, aiming over part of the male and female members of the basic information and photos. Their location, not only limited to China, also includes Hong Kong, Macao, Taiwan, and abroad, which include the Singapore mainland.

    In Greater China, the entire focus now in China, the choice of marriage, to the side will be so close, many people do not reject or even aspire to mainland China, the mainland’s single women, into account object.

    In Taiwan, quite obviously, a lot of men, not easy to find a good object, they hope to expand their scope, it seems we have a feeling that may be illusion, the feeling – the mainland women, men of Hong Kong, Macao, and Taiwan, have more favorable impression …. ..

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