在北京,电视，都能看到一大堆相亲节目，《 非诚勿扰》、《 幸福来敲门》、《 爱情连连看》、《 我们约会吧》等等，男女相亲活动，在电子媒体的包装和炒作下，男女大胆表白的娱乐节目。有节目组看准中国传统相亲,逃不脱父母干预，推出了“带着妈妈去相亲”的节目。
上世纪90年代,中国曾掀起电视红娘热，知名节目,包括北京电视台打造的《 今晚我们相识》、台湾中视的《 非常男女》,和湖南卫视的《 玫瑰之约》等，在高峰期,全中国有近30多档相亲节目。竞争太激烈，这一类节目的收视率,难维持在高点，最终难逃停播的命运。
有网友算账，以 《 非诚勿扰》为例，自去年1月开播以来，每期,有12位女嘉宾,和5位男嘉宾登场，截至目前,共有超过1000人次上节目，现场成功牵手的男女,超过 100对，但结婚的,只有1对。
《 天天向上》节目组,回应说，是美国人搞错了，“我们是综艺节目,不是相亲节目” 。
Push by business interests, the Chinese television network Daihatsu matchmaker money (2011-09-12)
China currently, there are N one hundred million school-age single men and women, men and women’s private emotional problems, has become a television matchmaking and marriage market big business. Most hit shows ratings for the fight, take the variety of routes, play a big blind date function.
Blind program has been flourishing
In Beijing, TV, can see a lot of hit shows, “You Are the One,” “Pursuit of Happyness”, “Love Lianliankan”, “we meet it,” and so on, men and women blind date activities in the electronic media packaging and hype, the men and women bold confession of entertainment. Group spotted a program of traditional Chinese blind, able to escape parental intervention, launched a “blind date with her to the” program.
In the 1990s, China has set off a TV matchmaker hot, well-known programs, including Beijing TV station to create the “Tonight we met,” Taiwan’s China Television’s “very men and women”, and Hunan Satellite TV’s “Rose is about”, etc., in the peak , nearly the whole of China has more than 30 stalls hit shows. Too much competition, this type of program ratings, it is difficult to maintain the high point, and ultimately escape the fate off the air.
In 2010, Jiangsu Satellite TV “you’re” driven by hit shows, TV matchmaker hot, emerged. 24 female guests, and a male guest, the host under the guidance of a wonderful topic stimulated battle to seize the audience’s tastes, and enhance the entertainment program.
“You Are the One” advocacy “create only encounter, no arranged love ‘, guests participate in the program, more than looking for marriage, but to show and limelight, some analysts – better guests, may have been specially arranged person. The person to whom you want to find love and marriage, the matchmaker for television, a slight hesitation.
Variety of hit shows
Emotion experts, television programs, is the program, with each other has nothing, they are known as service program, in fact, is not service, more of a recreational route. Chinese girls, in fact, not so exaggerated, spouse requirement is not so unreasonable.
Blind, is regarded as a gimmick and the magic of television programs, it can pull into the red for the many men and women do?
Have friends afterwards, with “You Are the One” as an example, since its launch in January last year, each with 12 female guests, and five male guest appearance, as of now, more than 1,000 people on the program, on-site success in hand men and women, more than 100 pairs, but the marriage, only one pair.
Recently, Americans, on Hunan TV’s “every day” program after the blind date in the U.S. mainstream media, comment of the article said, China’s blind date television show “deliberately humiliate people, and value the material,” “show in the intimate brilliance exaggerated under the surface, this show is more like a cliché of foreign cultures collide. ”
“Every day” program group, responded by saying the Americans wrong, “We are variety shows, not the hit shows.”
Blind date, TV ratings, steady growth did not fall, the team should. TV hit shows long favored by the audience, a boom in dating sites, the two together, engage in activities to achieve win-win results.
Dating sites, there are 20 million potential customers per year
According to reports, China is one of the five blind sites Lily, CEO Tianfan Jiang said that China every year, there are 20 million single men and women, dating sites become potential customers. 2010, has a “find the object” in the number of paid dating sites, reached 300 million, only to see the letter at the cost of intermediate value, in 2010, single men and women, there will be nearly 10 billion yuan (RMB, the next with) spent on dating sites “to find the object” on.
Another reported that China’s online dating market, at an annual growth of 60% of the figure, dating sites have annual revenue of several million dollars from 2007, rose to 80 million yuan in 2009, this income has exceeded billion dollars. Dating sites with the IPO in China’s footsteps getting closer, more and more investors, optimistic about the development potential of the network matchmaker.
New dating market is not well standardized, which match the operation can not be perfect. Recently, a blind date web site, dozens of female members is a class action, means – website for membership review process strictly, make a party feeling cheated.
Even if a member is not registered as a blind date, anyone can search through the web site, aiming over part of the male and female members of the basic information and photos. Their location, not only limited to China, also includes Hong Kong, Macao, Taiwan, and abroad, which include the Singapore mainland.
In Greater China, the entire focus now in China, the choice of marriage, to the side will be so close, many people do not reject or even aspire to mainland China, the mainland’s single women, into account object.
In Taiwan, quite obviously, a lot of men, not easy to find a good object, they hope to expand their scope, it seems we have a feeling that may be illusion, the feeling – the mainland women, men of Hong Kong, Macao, and Taiwan, have more favorable impression …. ..